The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.

1. Shubham Khedekar

2.  OPPO entered the Indian market in early 2014.
 With flagship device OPPO N1.
 Market share of Oppo Smartphone's was 4% in
June 2014.
 Oppo needed a Strong Marketing Strategy to
stay in competition
OPPO SMARTPHONE
ENTRY IN INDIAN MARKET

4. MARKETING STRATEGIES
 Celebrity Marketing
 Sponsor Marketing
 Retail Marketing
 Product Marketing
 Social Media and Digital Marketing
 Offline Marketing

5. This helps in Brand Awareness & Brand
Empowerment.
Celebrities are great influencers and can boost up
the sale by gaining the trust of consumer.
 Oppo endorsed brand ambassadors-Bollywood
stars Hrithik Roshan and Sonam Kapoor as
their face in India in 2014.
CELEBRITY MARKETING

6. And now the company has pulled off a coup
with Deepika Padukone & Yuvraj Singh as
Brand Ambassador.

7. Sponsor marketing helps in reaching larger
audience.
 OPPO buys Team India sponsorship rights for
Rs1,079 core.
SPONSOR MARKETING

8.  Oppo is also a Sponsor for FC Barcelona.
 Oppo sponsored Colour channel’s Reality TV
Show ‘BigBoss 8’.

9.  In India there is low penetration of digital forms
of payment and people trust less on online
shopping.
 Oppo believes that such consumers get a certain
comfort from the offline experience; touching the
device, talking to the shopkeeper, etc.
RETAIL MARKETING

10.  So Oppo gives its retailers a good margin for
branding their shop and recommending Oppo
Smartphone's to their customers.
 Oppo built showrooms and exclusive stores
with service centres to provide after sale
services.

11.  Oppo's Smartphones are Designed with Female
Consumers in Mind
 Oppo's Prices Are less among Smartphones With
Similar Specifications.
PRODUCT MARKETING

12.  Oppo Uses Mid-To-High End Pricing
Strategy and Product Differentiation To
Attract Consumers.
 Super Slim Chassis, Rotating Cameras and
Flash Charging Technology Bring Significant
Improvements.

13.  Marketing through various social media platforms
such as twitter, facebook, instagram etc.
 Advertising on online portals and e-commerce
websites.
SOCIAL MEDIA AND
DIGITAL MARKETING

14. Sponsored advertisements on search
engines.
Advertising through digital media such as
TV, Radio, Digital Hoardings etc.

15.  Vinyl on Delhi Metro.
OFFLINE MARKETING

16.  Vinyl on Calcutta buses.
 Highway hoardings.
 Newspaper & magazine advertisements
 Live Promotional shows.

17. IMPACT

18. THANK
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