Enhance your communication and interaction with prospective, current, and past clients while broadcasting your value proposition with the latest Apple technologies. (Presentation made on 2/25/17 at Apple Irvine Spectrum)
The document outlines Xiaomi's digital marketing plan from June 1st to August 31st 2015. The plan targets young adults and teenagers in big cities who spend significant time online and on social media. The campaign objectives are to increase brand awareness and desirability while pushing sales and revenues. The message is "Cùng nhau thể hiện" which means "Show the world yourself." Tactics include viral video ads, influencer reviews, an online photo contest, and ads on Facebook, forums, and tech sites. The budget is $70,000 USD and key performance indicators include gaining 20,000 new Facebook fans and 2,000 people talking about the brand, with 15 million impressions.
The document provides an overview of the mobile marketing landscape and course objectives. It discusses the large and growing mobile market in terms of global wireless subscribers, new mobile devices activated daily, and the large revenues generated from mobile technologies. It notes big opportunities in mobile apps, with hundreds of thousands of jobs created and billions generated annually. The course aims to help students understand mobile marketing fundamentals, plan mobile campaigns, and create their own mobile apps or websites. Key deliverables include participation, case study presentations, a mobile quiz, individual mobile marketing plans, and executing mobile tools.
- The document outlines a digital marketing plan for Tesla Automotive to expand its target market and boost sales.
- Key objectives are to increase sales by 20% over 3 years, find ways to lower production costs and prices without losing quality, and increase brand awareness worldwide.
- Strategies include creating a customer loyalty referral program, holding global showcases of new products, and building batteries in-house to lower costs.
- Tactics include social media campaigns, television ads, and a first-time buyers promotion offering $1000 gift cards for customer referrals that purchase a Tesla.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Social Media Marketing Strategy for LenovoJiang She
Lenovo faces challenges of weak brand awareness due to late market entry, intense competition, and weak brand image. The social media marketing strategy aims to raise awareness, broaden the target segment, and develop new online strategies. The campaign will rely heavily on social media like setting up a Lenovo user blog and forum to optimize word-of-mouth. It will also use Google advertising tools, AdWords, Analytics, and other social media platforms like Facebook, Twitter, and YouTube videos to monitor progress over a timeline based on peak laptop purchase periods with a low budget focused on gaining social media reach.
Black and yellow modern social media marketing trends presentationwahyu Kurniawan
The document discusses effective social media marketing strategies. It recommends creating profiles on key platforms like Facebook and Instagram, then posting high-quality, visually appealing content regularly including photos, designs, and copy. Brands should interact with followers, answer questions swiftly, and deliver on promises to keep customers delighted. Data analysis tools can help adapt content to different audiences and gauge interests. The presentation provides tips from experts on topics like scheduling posts and choosing testimonials to showcase a brand's work online.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
The document outlines Xiaomi's digital marketing plan from June 1st to August 31st 2015. The plan targets young adults and teenagers in big cities who spend significant time online and on social media. The campaign objectives are to increase brand awareness and desirability while pushing sales and revenues. The message is "Cùng nhau thể hiện" which means "Show the world yourself." Tactics include viral video ads, influencer reviews, an online photo contest, and ads on Facebook, forums, and tech sites. The budget is $70,000 USD and key performance indicators include gaining 20,000 new Facebook fans and 2,000 people talking about the brand, with 15 million impressions.
The document provides an overview of the mobile marketing landscape and course objectives. It discusses the large and growing mobile market in terms of global wireless subscribers, new mobile devices activated daily, and the large revenues generated from mobile technologies. It notes big opportunities in mobile apps, with hundreds of thousands of jobs created and billions generated annually. The course aims to help students understand mobile marketing fundamentals, plan mobile campaigns, and create their own mobile apps or websites. Key deliverables include participation, case study presentations, a mobile quiz, individual mobile marketing plans, and executing mobile tools.
- The document outlines a digital marketing plan for Tesla Automotive to expand its target market and boost sales.
- Key objectives are to increase sales by 20% over 3 years, find ways to lower production costs and prices without losing quality, and increase brand awareness worldwide.
- Strategies include creating a customer loyalty referral program, holding global showcases of new products, and building batteries in-house to lower costs.
- Tactics include social media campaigns, television ads, and a first-time buyers promotion offering $1000 gift cards for customer referrals that purchase a Tesla.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Social Media Marketing Strategy for LenovoJiang She
Lenovo faces challenges of weak brand awareness due to late market entry, intense competition, and weak brand image. The social media marketing strategy aims to raise awareness, broaden the target segment, and develop new online strategies. The campaign will rely heavily on social media like setting up a Lenovo user blog and forum to optimize word-of-mouth. It will also use Google advertising tools, AdWords, Analytics, and other social media platforms like Facebook, Twitter, and YouTube videos to monitor progress over a timeline based on peak laptop purchase periods with a low budget focused on gaining social media reach.
Black and yellow modern social media marketing trends presentationwahyu Kurniawan
The document discusses effective social media marketing strategies. It recommends creating profiles on key platforms like Facebook and Instagram, then posting high-quality, visually appealing content regularly including photos, designs, and copy. Brands should interact with followers, answer questions swiftly, and deliver on promises to keep customers delighted. Data analysis tools can help adapt content to different audiences and gauge interests. The presentation provides tips from experts on topics like scheduling posts and choosing testimonials to showcase a brand's work online.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Bajaj Electricals is launching a trial campaign offering cash back in MobiKwik wallets for purchases of Bajaj LEDs to boost consumer adoption. The campaign aims to target 18-40 year olds in tier 1 and 2 cities who use e-wallets and like cashback deals. It will include video, social media, and search advertising with concepts like "#ChalDeMerePaiseWapis" (#GiveMeBackMyMoney) and "#GharMeinUjala #WalletMeinPaisaAala" (#LightAtHome #MoneyInWallet). The suggested media budget is ₹15 lakh over 2-3 months, with evaluation to follow.
Rich has 17 years of experience in e-commerce including website design, digital marketing, and operating e-commerce sites. He wants to use his expertise in digital marketing and e-commerce to globalize and achieve his goal of working for Uniqlo by 2020. He has a business plan to achieve 975 million yen in gross sales for Uniqlo's Taiwan e-commerce in 2017, representing 15% of their total Taiwan sales. His segmentation highlights his global vision, e-commerce technical skills, and logical problem-solving abilities.
Lenovo faces challenges from competition and low brand preference. Its goals are to build a diverse, loyal customer base and increase brand recognition. The strategy proposal focuses on targeting students in fall and professionals in spring through seasonal promotions. It also focuses on emerging markets like China and India, and developing targeted content with strong SEO. The proposal includes blogging promotions, social media use of celebrities, and a $2 million budget. Metrics like followers, CTR, cart abandonment, and .edu emails will analyze results, which expect $1.50 ROI for every $1 spent. Students and young professionals are frequent laptop buyers, and emerging markets provide an opportunity to gain preference with less competition.
The document outlines a plan for launching a new product. It discusses identifying objectives and target personas, developing a positioning statement, creating a marketing calendar and distribution plan, generating buzz, conducting demonstrations and collecting feedback, and continually engaging customers through the sales cycle to drive brand recall and customer acquisition. The goal of the launch is to maximize early reach among early adopters.
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
The document discusses marketing communication and promotional planning. It describes the traditional one-way communication model and the newer many-to-many model enabled by technology and social media. The traditional promotional mix including advertising, sales promotion, public relations, and personal selling is also covered. Finally, the document outlines the five steps of developing a promotional plan: establishing objectives and strategies, selecting target markets, determining budgets, designing the promotional mix, and evaluating effectiveness.
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
This document outlines Lenovo's digital advertisement plan to promote its computer and smartphone products. The $360 million plan targets internet users globally through social media sites, search engines, and email platforms. Creative advertisements will link to Lenovo's sales webpage and be evaluated based on increased sales, brand awareness, demand, and website traffic, especially in new regions.
Lenovo Social Media - Case Study from March 2014 Meyrick D'Souza
This document provides an overview of Lenovo's social media strategy. It discusses establishing a community of fans by focusing on content excellence, driving conversations, and building advocates. The strategy involves creating compelling content around themes that inspire the audience based on their passions. It also emphasizes finding internal advocates and making social media part of the overall organization. The goal is to ignite conversations that add real value and identify community members who can become cornerstones of the movement. Key tactics include programs like CO:LAB that foster achievement and Hangouts that bring Lenovo experts and fans together.
This document discusses channel management strategies for distributing sports and entertainment content. It begins by providing background on Netflix and how it has evolved over time to offer streaming content on various devices and original programming. It then discusses channels of distribution and intermediaries that help make products available to consumers. Examples are provided of simple and complex distribution channels. The key channels for distributing sports and entertainment are live events and media events like television, radio, and the internet. New technologies like streaming media and podcasts have improved the efficiency of distribution. Social media also helps engage consumers. The document addresses legal issues around content ownership as new distribution technologies emerge.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This document proposes a strategic launch and communications plan for iKiosk comprising of pre-launch, launch, and post-launch segments. The plan aims to establish media presence before launch, convey key messages to target audiences, position the brand in consumers' minds, and build a positive brand image. Key elements include media appearances, news coverage, branded gifts and materials, and a classy product launch event with multimedia facilities. The total proposed budget is 3.6 million naira.
This document outlines a marketing plan for a proposed Android app called "COOKCHAT" that allows users to search for recipes by inputting ingredients. The 3 sentence summary is:
The app would allow users to input ingredients and search hundreds of recipes online with step-by-step instructions. The goal is to become India's best recipe search app with over 10,000 downloads in the first year and revenue targets of 3 crore rupees in the first year and 5 crore rupees in 5 years. The marketing strategy involves a free basic version of the app with a premium subscription version that offers additional features.
Procter & Gamble is taking its household brands like Tide, Bounty, and Charmin nationwide through a targeted digital marketing strategy. They focus on parents, especially mothers, through campaigns like "Thank You, Mom" and banner ads on popular parenting blogs. Their strategy involves geo-targeting families, optimizing social media presence, search engine optimization, and developing a mobile app to provide discounts. They allocate $48,000 per month with the majority going to pay-per-click ads, social media, and search engine optimization to drive traffic to their website and engage customers.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
Understanding market research - Moses GomesMoses Gomes
This document discusses market research, including its definition, purpose, process, types, techniques, and limitations. Market research is defined as the systematic process of gathering and analyzing information to improve marketing decision-making. It helps companies understand customer needs and behaviors. The key purposes of market research are to strategize marketing plans, reduce costs, and introduce products that create value for customers. Both quantitative and qualitative techniques are used to gather primary and secondary data. The overall market research process involves specifying the problem, collecting and analyzing data, and communicating findings. Limitations include cost, time constraints, and the lag between research and application.
The document outlines Apple's plan to increase sales and brand awareness over the next 6 months. The plan includes introducing the new iPhone 5, providing timely customer service, engaging customers through social media like Facebook and Twitter, using content-driven marketing strategies on websites, and starting a company blog. Success will be measured by increases in total sales, brand image, and brand awareness. The budget covers costs for a blogger, social media director, new product line introduction, and iPhone promotion.
This document summarizes the launch of Colgate Precision's new toothbrush in 1992. It discusses the market competition, analyzing consumer behavior at the time, and summarizing profits gained by the company. It provides details on the Precision Product Manager Susan Steinberg who oversaw the 3-year product development process and recommended positioning, branding, and communication strategies. The document also examines distribution trends for toothbrushes through dentists versus normal retail and the lower manufacturer margins through dental distribution.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Branding provides several benefits for companies including helping consumers easily identify products and services, assuring consistent quality, building customer loyalty, and differentiating similar commodities. However, maintaining a prominent brand position requires aggressive promotion and quality control over long periods of time. Companies must also protect their brands from generic usage and counterfeiting to preserve their value. Effective branding strategies consider characteristics like suggesting product benefits, being memorable, distinctive, and adaptable to new products.
Bajaj Electricals is launching a trial campaign offering cash back in MobiKwik wallets for purchases of Bajaj LEDs to boost consumer adoption. The campaign aims to target 18-40 year olds in tier 1 and 2 cities who use e-wallets and like cashback deals. It will include video, social media, and search advertising with concepts like "#ChalDeMerePaiseWapis" (#GiveMeBackMyMoney) and "#GharMeinUjala #WalletMeinPaisaAala" (#LightAtHome #MoneyInWallet). The suggested media budget is ₹15 lakh over 2-3 months, with evaluation to follow.
Rich has 17 years of experience in e-commerce including website design, digital marketing, and operating e-commerce sites. He wants to use his expertise in digital marketing and e-commerce to globalize and achieve his goal of working for Uniqlo by 2020. He has a business plan to achieve 975 million yen in gross sales for Uniqlo's Taiwan e-commerce in 2017, representing 15% of their total Taiwan sales. His segmentation highlights his global vision, e-commerce technical skills, and logical problem-solving abilities.
Lenovo faces challenges from competition and low brand preference. Its goals are to build a diverse, loyal customer base and increase brand recognition. The strategy proposal focuses on targeting students in fall and professionals in spring through seasonal promotions. It also focuses on emerging markets like China and India, and developing targeted content with strong SEO. The proposal includes blogging promotions, social media use of celebrities, and a $2 million budget. Metrics like followers, CTR, cart abandonment, and .edu emails will analyze results, which expect $1.50 ROI for every $1 spent. Students and young professionals are frequent laptop buyers, and emerging markets provide an opportunity to gain preference with less competition.
The document outlines a plan for launching a new product. It discusses identifying objectives and target personas, developing a positioning statement, creating a marketing calendar and distribution plan, generating buzz, conducting demonstrations and collecting feedback, and continually engaging customers through the sales cycle to drive brand recall and customer acquisition. The goal of the launch is to maximize early reach among early adopters.
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
The document discusses marketing communication and promotional planning. It describes the traditional one-way communication model and the newer many-to-many model enabled by technology and social media. The traditional promotional mix including advertising, sales promotion, public relations, and personal selling is also covered. Finally, the document outlines the five steps of developing a promotional plan: establishing objectives and strategies, selecting target markets, determining budgets, designing the promotional mix, and evaluating effectiveness.
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
This document outlines Lenovo's digital advertisement plan to promote its computer and smartphone products. The $360 million plan targets internet users globally through social media sites, search engines, and email platforms. Creative advertisements will link to Lenovo's sales webpage and be evaluated based on increased sales, brand awareness, demand, and website traffic, especially in new regions.
Lenovo Social Media - Case Study from March 2014 Meyrick D'Souza
This document provides an overview of Lenovo's social media strategy. It discusses establishing a community of fans by focusing on content excellence, driving conversations, and building advocates. The strategy involves creating compelling content around themes that inspire the audience based on their passions. It also emphasizes finding internal advocates and making social media part of the overall organization. The goal is to ignite conversations that add real value and identify community members who can become cornerstones of the movement. Key tactics include programs like CO:LAB that foster achievement and Hangouts that bring Lenovo experts and fans together.
This document discusses channel management strategies for distributing sports and entertainment content. It begins by providing background on Netflix and how it has evolved over time to offer streaming content on various devices and original programming. It then discusses channels of distribution and intermediaries that help make products available to consumers. Examples are provided of simple and complex distribution channels. The key channels for distributing sports and entertainment are live events and media events like television, radio, and the internet. New technologies like streaming media and podcasts have improved the efficiency of distribution. Social media also helps engage consumers. The document addresses legal issues around content ownership as new distribution technologies emerge.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This document proposes a strategic launch and communications plan for iKiosk comprising of pre-launch, launch, and post-launch segments. The plan aims to establish media presence before launch, convey key messages to target audiences, position the brand in consumers' minds, and build a positive brand image. Key elements include media appearances, news coverage, branded gifts and materials, and a classy product launch event with multimedia facilities. The total proposed budget is 3.6 million naira.
This document outlines a marketing plan for a proposed Android app called "COOKCHAT" that allows users to search for recipes by inputting ingredients. The 3 sentence summary is:
The app would allow users to input ingredients and search hundreds of recipes online with step-by-step instructions. The goal is to become India's best recipe search app with over 10,000 downloads in the first year and revenue targets of 3 crore rupees in the first year and 5 crore rupees in 5 years. The marketing strategy involves a free basic version of the app with a premium subscription version that offers additional features.
Procter & Gamble is taking its household brands like Tide, Bounty, and Charmin nationwide through a targeted digital marketing strategy. They focus on parents, especially mothers, through campaigns like "Thank You, Mom" and banner ads on popular parenting blogs. Their strategy involves geo-targeting families, optimizing social media presence, search engine optimization, and developing a mobile app to provide discounts. They allocate $48,000 per month with the majority going to pay-per-click ads, social media, and search engine optimization to drive traffic to their website and engage customers.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
Understanding market research - Moses GomesMoses Gomes
This document discusses market research, including its definition, purpose, process, types, techniques, and limitations. Market research is defined as the systematic process of gathering and analyzing information to improve marketing decision-making. It helps companies understand customer needs and behaviors. The key purposes of market research are to strategize marketing plans, reduce costs, and introduce products that create value for customers. Both quantitative and qualitative techniques are used to gather primary and secondary data. The overall market research process involves specifying the problem, collecting and analyzing data, and communicating findings. Limitations include cost, time constraints, and the lag between research and application.
The document outlines Apple's plan to increase sales and brand awareness over the next 6 months. The plan includes introducing the new iPhone 5, providing timely customer service, engaging customers through social media like Facebook and Twitter, using content-driven marketing strategies on websites, and starting a company blog. Success will be measured by increases in total sales, brand image, and brand awareness. The budget covers costs for a blogger, social media director, new product line introduction, and iPhone promotion.
This document summarizes the launch of Colgate Precision's new toothbrush in 1992. It discusses the market competition, analyzing consumer behavior at the time, and summarizing profits gained by the company. It provides details on the Precision Product Manager Susan Steinberg who oversaw the 3-year product development process and recommended positioning, branding, and communication strategies. The document also examines distribution trends for toothbrushes through dentists versus normal retail and the lower manufacturer margins through dental distribution.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Branding provides several benefits for companies including helping consumers easily identify products and services, assuring consistent quality, building customer loyalty, and differentiating similar commodities. However, maintaining a prominent brand position requires aggressive promotion and quality control over long periods of time. Companies must also protect their brands from generic usage and counterfeiting to preserve their value. Effective branding strategies consider characteristics like suggesting product benefits, being memorable, distinctive, and adaptable to new products.
The document discusses the product life cycle of the iPhone and Apple's marketing strategies. It provides details of iPhone models released since 2007 and their sales growth and popularity over time. It also discusses Apple's strategies like focusing on new apps, products and features on their website and using effective, unique and catchy advertising. The document analyzes how Apple has built a loyal customer base and embraces their elite audience through their marketing campaigns.
The document provides an overview of developing an institutional brand strategy. It defines what a brand is and is not, explaining that a brand represents all associations and experiences rather than just logos or advertising. It outlines key aspects of developing a brand strategy including defining the brand, positioning it competitively, developing brand claims, and creating a brand platform. The document uses the example of Fielding Graduate University to illustrate how it analyzed its competitive landscape and priorities to develop a distinctive brand claim and positioning strategy.
The document provides an overview of Apple Inc. from its founding in 1976 to current operations. It discusses:
- Apple was founded in 1976 by Steve Jobs and Steve Wozniak in Jobs' parents' garage. Their first product was the Apple I computer.
- Over the decades, Apple introduced revolutionary products such as the Apple II, the first mass-market personal computer; the Macintosh, the first successful commercial PC to feature a graphical user interface; the iPod, which revolutionized digital music; the iPhone, which launched the smartphone industry; and the iPad, which launched the modern tablet computing market.
- Today, Apple is the most valuable company in the world and a leader in consumer electronics
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Online Marketing in Galway
This document discusses digital marketing strategies and tactics. It defines digital marketing and explains key concepts like organic versus paid search on Google. Various social media platforms like Facebook, Twitter, Pinterest and LinkedIn are analyzed to determine which may be best for different business types. The importance of measuring the effectiveness of digital campaigns through analytics is also emphasized. The overall message is that a successful digital marketing strategy incorporates multiple online and offline tactics and platforms in a coordinated way.
Social for business - Livability talk by TMWBuckersphere
This document provides an overview of using social media for business purposes. It discusses what social media is, how people use it, and how to make the most of social media for business. Key points include:
- Social media allows for conversations and relationship building between brands and customers. It includes platforms like Facebook, Twitter, YouTube, and LinkedIn.
- People use social media to connect with others and share content. Businesses use it to reach customers, build their brand, and drive marketing efforts.
- To use social media effectively for business, companies should have a clear strategy and content plan, understand the different platforms, and focus on joining conversations and sharing valuable content.
- Several free tools are
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
I drew on some past presentations and some new materials to make this social media seminar presentation. It has a B2B focus with ideas for using social media at trade shows.
Social Media Marketing – A Practical Approach.pptxdrgurudutta
This document provides an overview of social media marketing. It defines social media marketing and lists popular social media platforms. It discusses the nature and characteristics of social media, as well as statistics on social media usage. The document outlines benefits of social media marketing and provides strategies for using specific platforms like Facebook, YouTube, and blogs for business purposes. It also introduces tools that can be used to create content, advertise, analyze performance, and listen to social conversations.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
The document summarizes a marketing seminar presented by Matt Lynch on developing annual and monthly marketing calendars, optimizing social media efforts, using tools like HootSuite and Google Analytics for social media management and campaign tracking, and leveraging sales teams as social media representatives. The seminar covered content marketing strategies across various social networks and channels as well as tips for effective content repurposing, scheduling, and engagement.
How To Use Social Media To Market Your BusinessShane Haggerty
This document discusses using social media to market a business. It defines social media as an interactive online communication tool. It emphasizes that social media allows two-way communication rather than one-way communication. The document then provides tips and strategies for using key social media platforms like Facebook, Twitter, and YouTube to market a business and engage customers. It stresses the importance of listening to customers and communities on social media and using engaging content like photos and videos.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Facebook is a social networking service headquartered in California. It was launched in 2004 by Mark Zuckerberg and others. Facebook helps users connect with friends and family and share photos, opinions, and activities. It generates revenue through advertisements. Facebook has over 1.5 billion monthly users and is constantly innovating through new products and features to drive engagement on its platform.
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
How to measure the success of my social mediaBizSmart Select
This document discusses how to measure the success of social media efforts for a business. It begins by noting that many businesses create social media accounts but do not know if their efforts are worthwhile. The document then provides tips on determining social media goals and which metrics to track on different channels like Facebook, Twitter, and LinkedIn to understand if goals are being achieved. These include tracking likes, shares, clicks, and other engagement metrics. Management tools like Hootsuite and Buffer that allow monitoring multiple channels are also presented. Finally, the document suggests first implementing social media and tracking initial metrics to see if any adjustments need to be made.
This document provides a social media marketing plan for The Sparks Foundation (TSF). It outlines objectives of brand awareness and engagement. Key aspects of the plan include using LinkedIn to target students and professionals, creating educational content about TSF's programs, monitoring metrics like reach and clicks, and analyzing results to optimize the strategies. The goal is to effectively promote TSF's initiatives in providing learning opportunities to students.
06: 5 Low Hanging Fruits That Will Skyrocket Your App MarketingLogan Merrick
This podcast episode discusses 5 low-cost marketing strategies for skyrocketing app marketing: 1) email marketing to build an audience before launch and nurture leads, 2) referral/incentive programs to encourage word-of-mouth, 3) content marketing to attract interested users, 4) paid advertising such as mobile ads to test what traffic brings conversions, and 5) publicity through press and influencers which can lead to sudden growth. The episode emphasizes testing approaches and tracking key metrics like cost per installation to optimize marketing efforts on a budget.
The document discusses how recruiters can leverage social media platforms like LinkedIn, Facebook, Twitter, Google+, Instagram, and Pinterest to find and engage candidates. It provides statistics on social media usage and outlines strategies recruiters can use to build their personal brands and company pages, engage candidates and employees, maximize different platforms, and manage their time effectively across social media. The key takeaways are that social media is critical for modern recruiting and relationships are more important than self-promotion.
Elevating campus engagement and reputation through the power of crowdsourcingVeronica Steele
This document discusses how universities can use crowdsourcing to engage students, alumni, and applicants. It defines crowdsourcing as obtaining services, ideas, or content from an online community. Universities can engage applicants by listening proactively and highlighting campus culture. They can engage current students by leveraging feedback, using user-generated content if they give credit and moderate, and monitor for security and crises. Alumni can be engaged by maintaining community and providing useful information. The presentation provides an example campaign called #AskWASC that engaged the online community to ask questions. It also discusses gaining executive support for social media investments.
Concordia University Irvine - WASC Resource GuideVeronica Steele
This resource guide provides information for the WASC visiting team during their accreditation review of Concordia University Irvine in March 2014. It includes the mission and vision statements of the university. The guide contains the team's schedule over three days, with meetings with university leadership, faculty, staff, students and departments. It highlights the president, provost, and other members of the executive council to provide context on university administration. The guide aims to orient the team and facilitate a productive review process.
Managing and leveraging social media in Higher Ed is a daunting task. In this session learn about the importance of creating a social media strategy, implementing a policy and/or playbook, conduct successful training, manage crisis communication and engage with various audiences.
This presentation was given at the HobsonsU 2014 conference in Nashville, TN.
LinkedIn is a professional platform designed to connect people with one another and professions.
This document was created for Concordia University Irvine CU Shine Social Media Sessions. Please ask permission to use it for your own training purposes.
Google+ is a social networking service that is owned and operated by Google. It's robust platform and Google app integrations empowers users to think and share creatively.
This document was created for Concordia University Irvine CU Shine Social Media Sessions. Please ask permission to use it for your own training purposes.
Although WASC accreditation affects 100% of a campus only about 10% actually know what it is. Concordia University Irvine decided to change all that with a Social Media Marketing campaign directed to all students, faculty and staff. #AskWASC and The WASC Games was used to engage the campus in polls, quizzes, pictures, questions and prizes to promote education about WASC.
The document is a social media worksheet from the Office of Marketing and Communications at CUI. It provides departments guidance on determining whether and how to use social media by having them research audience demographics and goals. The worksheet walks through researching the audience and current social media presence, setting goals and objectives, planning content strategy and engagement, and emphasizes engaging the audience through contests, polls and responding to comments. Filling out the worksheet is meant to help departments assess if and how social media can serve their communication needs.
Concordia University Irvine - Social Media PlaybookVeronica Steele
This playbook is supporting documentation behind Concordia University Irvine's Social Media Policy. For questions on use or permissions please contact Veronica Steele.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
2. Intro
• Veronica Steele, Director of Social Media at
Concordia University Irvine
https://www.linkedin.com/in/theveronicasteele/
@_VeronicaSteele
VSteeleSnap
3.
4. Overview
• What are the top social media platforms for business?
• How do you determine which is best for your business?
• What tools can help you get the most from these platforms?
23. Resources
• Instagram Impact - Discover the secret system Instagram marketers are using to get more customers and grow their business.
• Build Your Tribe Podcast - How to create influence that matters and content that creates conversion. Interviews and practical
strategies from top internet influencers on how to build your email list, create a virtual community, strengthen a tribe and bring a
difference to the world.
• Unwrap Snap - Everything you need to know about Snapchat
• Hootsuite - Manage all your social media marketing in one place. From finding prospects to serving customers, Hootsuite helps
you do more with your social media marketing.
• Hootsuite Mobile- This is huge for Apple users, on the go and on their phone having the ability to leverage Hootsuite functions
quickly and easily.
• Hootsuite Blog- Free and accessible to everyone!
• Hootsuite Academy - This breaks it out into Hootsuite platform training and social marketing training, both of which are entirely
free to go through. The certifications cost $ for anyone who has a free or Pro account. $99 for the platform certificate and $199
for the social marketing certificate. These are constantly being updated to ensure everything is as relevant as possible, and
again all the courseware is FREE.
• Hootsuite Plan Types- We have options to meet everyone where they are, from Free to Pro to Business to Enterprise, there's
something for everyone!
• Hootsuite App Directory- This might be overkill, but something to highlight in terms of all the cool integrations we have!
• The Hubcast (podcast) - HubSpot tips, tricks, inbound & content marketing news & sales info every week.