It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docxrtodd599
Running head: WEEK 8 ASSIGNMENT 3
1
WEEK 8 ASSIGMENT 3
5
Week 8 Assignment 3
Sherri Coleman
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
December 3, 2018
Week 8 Assignment 3
Many businesses in the world today have the aim of acquiring profits, gaining returns for shareholders and remaining relevant in the market. Apple Inc. is not an exemption in the quest to be a leader in the business niche where it exists. The company is facing large competition from some established corporations like Samsung and others which are growing at a very faster rate. Failing to have good strategies will make the company obsolete and will be overtaken in the industry. Fortunately, Apple Inc. is aware of the challenge and has put forth the best business level strategy and corporate level strategies which are indicators of each growth even to new and unexploited markets in the world. The strategies of Apple Inc. are clearly illustrated and compared to that of Samsung, its giant competitor and the outcome is that there is hope for retaining the global leadership in technology investments (Piao, & Kleiner, 2015).
Business-Level Strategies
The business-level strategy that is more appealing at Apple Inc. is the product differentiation. Apple through this strategy was able to produce a wide range of products which are almost similar but with minor differences to match the customers’ needs and also the financial capabilities. This made the brand to be very popular because it could serve people of all economic classes and the market increased from only the high-class citizens but also to the middle class and even low-class citizens. Apple has a wider connection and an ear to the customer meaning that all the concerns which will be raised by the customer are handled with utmost care. The research and development team works around the clock to ensure that the kind of products produced is the replica of what the clients want. The best example is the improvement and addition of features to meet clients need (Khan, Alam, & Alam, 2015). When
the business realized that more people need an app store to access important services, the business corporation launched an app store complete with all the packages needed by the clients all over the globe. The app store was launched in some of the major products and customers could make choices accordingly.
The product differentiation is strongly boosted by the innovation which is the language at Apple Inc. the development of iPad became a huge milestone for the organization. Thousands of songs existed in the database to meet the needs of the customers; innovation made it possible to have a shuffling capability for all the songs present in the system. Through the incorporation of things like iCloud and other beautiful features, customers have had a wide range of choice. The product differentiation is important to the corporation because giving customers a choice is a good way of retaining them. Once a c.
A free version of Apple Inc. SWOT analysis 2016. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
General Environment, Forces of Competition, Future Improvement, Op.docxshericehewat
General Environment, Forces of Competition, Future Improvement, Opportunities, Strength and Weaknesses of Apple Inc.
Introduction
Apple Inc. is a multinational company that was found by Steve Jobs and Steve Wozniak in the year 1976. Since then, the company has able to produce mobile phones, iPads, personal computers and operating systems (Finkle, & Mallin, 2010). The company is successful under the current leadership of Timothy Donald. This paper will discuss the general environment, opportunities, threat, strength and capabilities of the company.
General Environment
The main segments of the general environment that affect Apple is the technology and social-cultural aspects. Technology has enabled the company to produce innovative and attractive products which attract customers. The socio-cultural segment of general environment involves values and attitude of people about products of the organization.
Technological Segment of the Environment
The technological segment of the environment influences how business operations are conducted—the segment use of advanced techs to design new and innovative products. Apple is ever-growing due to adoption of new and advanced technology. Advancement in technology has stiffened competition in the market. Apple uses better technologies such as wireless technology, cloud services and software to stay ahead in the competition.
Socio-Cultural Segment of the Environment
Social-Cultural segment refers to values and beliefs of people towards products and services of the organization. The positive interest and beliefs of people towards communication and entertainment results in the development of industries that deal with ICT. As a result, Apple incorporation continues to grow due to the interest of society towards its products and services. Similarly, the popularity of internet ad mobile phones leads to the success of the company. The company has prioritized to meet the demands of its customers by producing goods that are innovative and attractive.
Forces of Competition
The forces of competition are five. They include rivalry among competitors, threats of new entrants, threats of substitute commodities, bargaining power of suppliers and bargaining power of customers. In this assignment, rivalry among competitors and the bargaining power of suppliers is discussed.
Rivalry Among Competitors
Apple uses advanced technology and innovation to produce goods that are uniquely designed. The company make use of brand management to ensure its products are unique and innovative. The company has introduced produced products with a new feature, designs and performance to maintain market distinctness. All these changes have enabled Apple to stay ahead of the competition.
Apple should launch more products with unique design and features to stand out in the market. The company should also products other products and software to maintain market distinctness. The products should have new and updated features, version and ...
Similar to Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. GEMS OUR OWN ENGLISH HIGH SCHOOL,
DUBAI
TANZEEL ABDUL JABBAR
XI – J
2015 – 2016
Marketing project - Title:
“Survey of demand for selected products available under
different brand names through the household enquiries in the
local area .”
3. TOPIC
“Survey of demand for selected products available
under different brand names through the household
enquiries in the local area .”
5. APPLE INC.
Apple Inc. is an American multinational technology company that designs,
develops, and sells consumer electronics, computer software, and online
services.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald
Wayne on April 1, 1976.
It was incorporated as Apple Computer, Inc. on January 3, 1977, and
was renamed as Apple Inc. on January 9, 2007.
TIM COOK
CEO
APPLE INC.
LOGO
CUPERTINO, CALIFORNIA
HEADQUARTER
6. SAMSUNG
Samsung is a South Korean multinational company headquartered in Samsung
Town, Seoul.
It was founded by Lee Byung-Chul in 1938 as a trading company with forty
employees. They, later, diversified into areas including electronics, food
processing, textiles, insurance and shipbuilding.
Samsung’s revenue was equal to 17% of the entire South Korea’s GDP.
LEE KUN HEE
CEO
SAMSUNG
LOGO
SAMSUNG TOWN,
SEOUL
HEADQUARTER
7. Growth profile of Apple Inc.
1970s to 1990s -
Introduction of :-
Apple I, II and III (and
its series)
Macintosh and its
series
Apple fax modem
Quadra and its series
PowerBook and its
series
Newton Message Pad
iMac, iBook and
2000s - Introduction
of :-
• iPod and its series
(Nano, shuffle,
mini)
• MacBook and its
series (started in
2006)
• Apple TV (2007)
• iPhone 1st Gen
(2007)
• iPhone 3G and its
series (2008-09)
2010s - Introduction of
:-
• iPad and its series
(2010-15)
• iPhone 4 and its
series (2010-13)
• iPhone 5 and its
series (2012-14)
• iPad mini (2012)
• iPhone 6 and 6 plus
(2014)
• iPhone 6S and 6S
plus (2015)
#1 World's Most Valuable Brands (FORBES 2015 RANKING)
8. Growth profile of Samsung
1999
Developed the world's first 3D LCD Monitor
Developed wireless Internet phone (Smartphone)
2000
TV Phone and Watch Phone Make Guinness Book of World Records
2001
Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek
Develops World's first 40 inch LCD
2002
Launches slimmest TV in the world
Launch of color mobile phones in which the new concept LCD is introduced
2004
Released 46" LCD TV for the first time in the world
2005
Released the world's first 7 mega pixel camera phone
Developed the first-ever speech recognition phone
2008
Samsung takes No. 1 spot in U.S. cellphone market
2009
Announced its "Blue Earth" solar-powered phone
#7 World's Most Valuable Brands (FORBES 2015 RANKING)
9. Financial profile of Apple Inc.
NET WORTH :- $741.8 Billion (according to Forbes 2015 data)
MARKET SHARE :- 41.4% (according to Forbes 2014 data)
10. Financial Profile of Samsung
NET WORTH :- $199.4 Billion (according to Forbes 2015 data)
MARKET SHARE :- 37% (according to Forbes 2014 data)
11. Market share (%) of Smartphone Subscribers
Market Segment
Apple Inc. Samsung
Middle - High Income group Mixed economy
12. Marketing Mix
What is a marketing mix?
The marketing mix is a
business tool used in
marketing and by marketers.
The marketing mix is often
crucial when determining a
product or brand's offer, and is
often associated with the four
P's:
Price
Product
Promotion
Place
13. Product mix of Apple Inc.
Apple Inc. has continued to expand its product mix. This component of the
marketing mix determines the outputs of the business organization.
In Apple’s case, the following are the main product lines:
Mac
iPad
iPod
iPhone
Apple TV
Apple Watch
Software
These Apple products currently available in the market show the firm’s
diversification in this component of the marketing mix.
This product mix shows that Apple’s marketing mix is extensive in terms of
product variety to address customers’ needs in different areas of their
lives.
14.
15. Product Mix of Samsung
In Samsung’s case, the following are the main product lines:
Tablets (Galaxy, Pro etc.)
Smart Phones (S, Note, Grand, Core etc.)
Refrigerator
AC (Max, Crystal etc.)
Washing Machine and other home appliances
Personal Computer
Camera
TV and Home Theatre
These Samsung products currently available in the market show the firm’s
diversification in this component of the marketing mix.
This product mix shows that Samsung’s marketing mix is also extensive in terms
of product variety and product range to address customers’ needs in different
areas of their lives.
16.
17. Price mix of Apple Inc.
Apple uses a premium pricing strategy (image or prestige pricing). It is
similar to the skimming method.
In this component of the marketing mix, the emphasis is on how prices
represent the company and its products, while meeting consumer
expectations.
In Apple’s case, the premium pricing strategy involves relatively high
prices.
This pricing strategy helps maintain the high-end image of the company
and its products.
Another effect of this pricing strategy is that Apple products attract a
smaller market share composed of people from the middle and upper
classes.
Thus, Apple’s price mix is aligned to the company’s premium product
18.
19. Price Mix of Samsung
In this component of the marketing mix, the emphasis is on how prices
represent the company and its products, while meeting consumer
expectations.
Because of its different product categories, Samsung uses various pricing
strategies. They usually use skimming and competitive pricing strategies.
In Samsung’s case, the skimming pricing strategy involves getting a high
value in the start before competitors catch up.
Samsung uses competitive pricing strategy for it’s other products because
they face more competition in areas like TVs, cameras and home
appliances.
20.
21. Place mix of Apple Inc.
The company uses a selective distribution strategy.
The following places are included in Apple’s distribution strategy:
Apple Stores (most visible places that sell the company’s products)
Online Apple Store and App Store (also amazon.com, ebay)
Authorized retailers (Walmart, Target, Best Buy, etc)
Telecom companies (country’s top official telecom companies)
Fulfilment services from companies like Amazon.com and eBay, through which
third parties sell Apple products online.
Thus, Apple’s place mix is comprehensive in exploiting different types of
online and non-online distribution channels.
22.
23. Place Mix of Samsung
The company uses a intense distribution concept.
It includes 3 segments : Sales and service dealers, modern retail and
distributors.
Sales and service dealers handle key accounts and also open exclusive
Samsung showrooms.
Examples of Retailers : Croma, Hypercity, Vijay Sales etc.
Their distribution network is very interesting. Samsung has a single distributor
through whom they distribute throughout a territory. (In Mumbai,. Samsung
has SSK distributors who distribute all their products.)
24.
25. Promotion mix of Apple Inc.
Apple’s marketing mix includes promotion activities that emphasize the
premium image and quality of the firm’s products.
The promotional mix supports business position in reaching more target
buyers.
In Apple’s case, this component of promotion mix includes the following
elements:
Advertising (through the company’s website, Apple Stores, and through other firms,
such as technology news sites)
Personal Selling (in the form of Apple Store employees who provide product-specific
information in the aim of convincing store visitors to make a purchase)
Sales Promotion (exchange offers, modified payment plans, etc.)
Public Relations (Apple Events - leaks of new product features, press releases, and
exclusive interviews are carefully implemented to maximize positive publicity)
Thus, Apple has mastered the promotion component of its marketing mix.
26.
27. Promotion Mix of Samsung
Samsung believes in pulling the customer to themselves through advertising
and pushing the product to the customer through sales promotion.
The promotional mix supports business position in reaching more target
buyers.
In Samsung’s case, this component of promotion mix includes the following
elements:
Advertising (through the company’s website, Samsung Stores, and through other
firms, such as technology news sites)
Personal Selling (in the form of Samsung employees who provide product-specific
information in the aim of convincing store visitors to make a purchase)
Sales Promotion (exchange offers, modified payment plans, etc.)
30. Strengths Analysis
APPLE INC. SAMSUNG
Brand reputation
Retail stores
Strong marketing and advertising
teams
Leading innovator in mobile
device technology
Strong financial performance
Innovation and design
Focus on environment
Low production costs
Largest share in mobile phones
and 2nd place in smartphones
sales
Ability to market the brand
Excellence in engineering and
producing hardware parts and
consumer electronics
31. Weaknesses Analysis
APPLE INC. SAMSUNG
High price
Incompatibility with different OS
Defects of new products
Patent infringements
Decreasing market share
Patent infringement
Too low profit margin
Main competitors are also largest
buyers
Lack its own OS and software
Focus on too many products
32. Opportunities Analysis
APPLE INC. SAMSUNG
Strong growth of mobile
advertising market
Increasing demand for cloud
based services
High demand
Growth of tablet and smartphone
markets
Obtaining patents through
acquisitions
Growing India’s smartphone
market
Growing mobile advertising
industry
Growing demand for quality
application processors
Growth of tablets market
Obtaining patents through
acquisitions
33. Threats Analysis
APPLE INC. SAMSUNG
Rapid technological change
Android OS growth
Competitors moves in online
music market
Rising pay levels
Price pressure from Samsung
over key components
Saturated smartphone markets in
developed countries
Rapid technological change
Declining margins on hardware
production
Breached patents
Price wars
35. MARKET SURVEY
Market research/survey is any organized effort to gather information about
target markets or customers. It is a very important component of business
strategy.
Market research provides important information to identify and analyse the
market need, market size and competition.
Surveys have been used in various fields of research, such as sociology,
marketing research, politics and psychology.
METHODOLOGY : QUESTIONNARE
In survey research, a questionnaire is an instrument that is comprised of a set
of questions to be asked to the participants or respondents of the survey.
Sir Francis Galton, an English polymath, introduced the use of the
questionnaire in surveys.
Questionnaires usually ask questions that elicit ideas and behaviours,
preferences, traits, attitudes and facts.
36. QUESTIONNAIRE
1. Which brand has a wide range and variety in terms of their products
sold?
a) Apple
b) Samsung
c) Others
2. Which brand do you think has a better design?
a) Apple
b) Samsung
c) Others
3. In the following brands which is more reasonably priced?
a) Apple
b) Samsung
c) Others
4. Which brand has a flexible pricing policy?
a) Apple
b) Samsung
c) Others
37. 5. Which among the given brand has a wider availability?
a) Apple
b) Samsung
c) Others
6. Of these brands, which one has a better global network?
a) Apple
b) Samsung
c) Others
7. Which of these brands adopt intense advertising and promotion activities?
a) Apple
b) Samsung
c) Others
8. Among these brands, which one is popular (more aware) to all?
a) Apple
b) Samsung
c) Others
44. Social Responsibility of Apple Inc.
Apple Inc. creates programs that educate and empower workers, and help preserve
the environment’s precious resources for future generations.
Around the globe, Apple employees are united in bringing equality, human rights,
and respect for the environment to the deepest layers of our supply chain.
Apple is committed to providing and expanding educational opportunities for workers
in our supply chain. All workers have taken advantage of Supplier Employee
Education and Development (SEED) program, which offers free courses ranging
from economics to English.
Apple demands that suppliers treat workers fairly and ethically at all times. Apple
demonstrates the highest commitment to protecting workers’ rights. This includes
abiding by a maximum 60-hour workweek.
Apple insists on safe and healthy facilities for all workers. Worker safety is of
paramount importance. Apple has found that well-trained managers and employees
are essential to the process. In 2014, participants in the Environment, Health, and
Safety (EHS) Academy launched more than 870 projects in their facilities to improve
working conditions.
Apple products and processes are of the highest environmental standards. Apple is
doing their part to conserve the planet, including half a billion gallons of freshwater,
through Clean Water Program and by educating managers on air pollution control
45. Social Responsibility of Samsung
Samsung Engineering seeks to improve conditions around the world through
our social contribution programs. Company-wide, they utilize their strengths
and resources to benefit local communities and help children and families in
need. Individually, their employees are encouraged to take part in the many
volunteer programs offered by the company.
There are various programs :
Building libraries
Book donation
Technical school
Donation programs
Voluntary services
Community outreach program
Green awards for youth (environmental program)
47. Awards – Apple Inc.
Apple won eight ‘IF Product Design Awards’ at the CeBIT 2008 show in
Hanover, Germany.
Apple’s iPhone wins J.D. Power Award.
No.1 in Fortune Magazine’s ‘Most Admired Companies” poll
Apple iPad wins both the gadget of the year and reader’s gadget of the
year in the 2010 Stuff Gadget Awards.
The prestigious Black Pencil D&AD Awards, for the design of the iMac
and the iPhone.
iPhone 4 has won the best Best Mobile Device Awards at Barcelona.
48. Awards – Apple Inc.
Apple 3G iPhone has won 4 categories of competition British
Technology Awards 2008:
Innovation of the Year- apple 3G iPhone.
The most stylish technology of the year- Apple 3G iPhone
The best mobile phone year – apple 3G iPhone.
The Gadget- Apple 3G iPhone
Best Music Technology : Apple iTunes
iPhone 4 wins best mobile Device at MWC 2011.
50. Awards - Samsung
Energy Star Top Pledge Driver recognition(Apr. 2013)
- Ranked 3rd in the 2012-2013 change the world, star with energystar
campaign in U.S.A.
Energy Saving Contribution Award (May. 2013)
- Samsung China received awards for four consecutive years in China.
Salt Lake City Recycling Recognition(Apr. 2013)
- Recognition for supporting recycling activities in U.S.A.
China top green company (Apr. 2013)
- Recognition for green management in China
Energy Star Award (Mar. 2013)
- Selected as highest energy star award (Partner of the Year - Sustained
Excellence)
IDEA Award(May. 2013)
- Ranked Gold level for 100% recyclable printer (Origami) in U.S.A.
51. Awards - Samsung
ENERGY STAR Partner of the Year Award - Sustained Excellence
- Highest ENERGY STAR honor for outstanding leadership and
commitment to energy efficiency
ENERGY STAR Partner of the Year - Climate Communications
- Recognition for excellent work in communicating the importance of
preventing climate change through energy efficiency
Call2Recycle Award
- Acknowledgment for continued commitment to helping keep batteries
out of the waste stream
53. CONCLUSION
PRODUCT MIX: Samsung has more range and variety than Apple
because Samsung also deals with home appliances along with
smartphones, TV, etc. while Apple deals with only limited variety
and range of products. Apple has sleek and compact design which
is more stylish when compared to Samsung, hence Apple has a
better design.
PRICE MIX: Samsung is sold at a much reasonable price than
apple because they use mostly Competitive Methods. Even
though the prices are high initially (skimming method), it reduces
drastically which makes it reasonable. Samsung has more
Flexibility in pricing than Apple because they adopt many pricing
policies like skimming and competitive methods.
54. CONCLUSION
PLACE MIX: Samsung is more widely available than apple
because it has adopted intense distribution concept, where their
products are made available for all income groups. Apple has
more global network than Samsung. Apple uses selective
distribution concept. It has a wider reach and acceptance globally.
This is purely due to the brand image apple has.
PROMOTION MIX: Samsung does more of advertisement and
promotional activities because it has to attract more customers
due to its lower brand image than Apple. While in terms of
popularity/awareness Apple has an edge over Samsung due to its
high brand image. It is most commonly used by famous
personalities and the launch of its new products is always a big
news.