Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.
Marketing plays several important roles within an organization. It identifies customer needs and market requirements to help the organization improve products and services. Marketing also anticipates future customer wants and works to develop satisfying relationships with customers that benefit both parties. Additionally, marketing sets prices, develops promotion strategies, and creates branding to attract customers and boost the organization's revenues and profits. Without strong marketing efforts, organizations struggle to survive.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
Apple has developed extreme loyalty through innovative products that resonate with customers' needs and desires. They understand customers well and can introduce products customers want before knowing it themselves. Apple stores also play a key role in marketing through their brand-focused store design and knowledgeable employees. To maintain innovation and loyalty, Apple will need to continue introducing breakthrough products in new categories to surprise competitors while focusing on luxury segments for high-income customers.
This document provides an analysis of Apple Inc. in 2008. It discusses key issues like the company's dependence on Steve Jobs as CEO and its relatively low market share in the PC market. An external analysis examines the fast-growing industry and competitive environment. An internal analysis covers Apple's strengths in innovation and core competencies, as well as weaknesses like high prices limiting its customer base. The document recommends Apple continue its strategy of targeting higher-quality, profitable customers rather than pursuing low market share through low-cost computers.
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
Marketing plays several important roles within an organization. It identifies customer needs and market requirements to help the organization improve products and services. Marketing also anticipates future customer wants and works to develop satisfying relationships with customers that benefit both parties. Additionally, marketing sets prices, develops promotion strategies, and creates branding to attract customers and boost the organization's revenues and profits. Without strong marketing efforts, organizations struggle to survive.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
Apple has developed extreme loyalty through innovative products that resonate with customers' needs and desires. They understand customers well and can introduce products customers want before knowing it themselves. Apple stores also play a key role in marketing through their brand-focused store design and knowledgeable employees. To maintain innovation and loyalty, Apple will need to continue introducing breakthrough products in new categories to surprise competitors while focusing on luxury segments for high-income customers.
This document provides an analysis of Apple Inc. in 2008. It discusses key issues like the company's dependence on Steve Jobs as CEO and its relatively low market share in the PC market. An external analysis examines the fast-growing industry and competitive environment. An internal analysis covers Apple's strengths in innovation and core competencies, as well as weaknesses like high prices limiting its customer base. The document recommends Apple continue its strategy of targeting higher-quality, profitable customers rather than pursuing low market share through low-cost computers.
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
The Apple iPod advertising campaign has evolved significantly over time. The original ads featured solid black silhouettes against bright solid colors. Later ads made the silhouettes and backgrounds more complex. Recent ads have moved away from silhouettes towards more realistic depictions. The campaign established a distinctive style but has adapted to new iPod models and music partnerships over the years.
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing ProjectTanzeel Abdul Jabbar
This document contains an analysis of Apple Inc. and Samsung, including their growth profiles, financial profiles, marketing mixes, and SWOT analyses. It provides details on the founding and leadership of each company, as well as their key product lines over time. Their marketing mixes are described through the four P's of product, price, place, and promotion. A SWOT analysis then examines the strengths, weaknesses, opportunities, and threats for each company.
Apple focuses on innovation and developing products that meet customer needs, both expressed and latent. They pursue product differentiation over low prices by offering a wide range of high-quality products with unique designs. Their differentiation strategy allows them to charge premium prices.
Sony is facing declining profits, value, and workforce issues. Their profit and value have substantially decreased due to economic slowdowns, currency appreciation, and market declines. They are eliminating non-core businesses and reducing operating costs, workforce, and executive pay. To turn things around, Sony plans to strengthen core businesses, lower costs, raise new markets, and create new businesses and innovation.
The document provides an overview of Apple's marketing strategy for the iPhone, including an analysis of the industry, competitors, and customers. It examines factors such as market size and growth, competitive landscape, technological trends, and customer demographics to inform Apple's approach. Key aspects of the marketing mix like product, price, promotion, and distribution channels are also discussed.
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Aya Mahmoud
Outstanding marketing organizations employ strongly customer-driven marketing strategies and programs that create customer value and relationships. These marketing strategies and programs, however, are guided by broader company-wide strategic plans, which must also be customer focused. Thus, to understand the role of marketing, we must first understand the organization’s overall strategic planning process.
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
The document discusses Apple's business strategy and initiatives for 2012 under the leadership of Tim Cook. It focuses on 4 key themes: 1) Scaling operations globally to meet demand, 2) Expanding into China and developing markets, 3) Introducing a new Apple TV product, and 4) Managing Apple's large cash reserves. The document also discusses challenges Apple may face in these areas from competitors in consumer electronics and media companies.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
Apple's iPhone 6 has several strengths including its strong brand equity, reputation for innovation, loyal customer base, high-quality operating system, and strong financial position. However, it also has weaknesses such as its high price, lack of customization options, and patent disputes with other companies. Opportunities for Apple include the large potential market for smartphones, demand for new products, expansion of Apple TV, and growth in mobile advertising. Threats include intense competition from Android manufacturers and potential supply constraints.
Apple uses several strategic approaches to differentiate its products from competitors and drive growth. It focuses on product differentiation through unique features, quality, and innovation. Apple also integrates vertically by controlling hardware, software, services, and retail sales. Through branding, Apple builds loyalty and commands premium prices. The company strategically outsources production to focus on R&D and innovation. Apple's intensive growth strategies include continuous product development, market penetration, and market development to maintain its strong global position.
Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
Apple has successfully driven innovation through products like the iPhone, iMac, iPad, and iPod which changed how people listen to music, play games and read. Apple's rigorous annual improvements and satisfaction of customer demands have led to fast technological advancements and the establishment of a strong brand over decades of tough competition. Apple's marketing strategy and teamwork enthusiasm are credited for their awards in technological advancements and customer satisfaction.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
Apple has successfully marketed the iPhone through secrecy, innovation, and branding. They target middle-upper income professionals and students with their multifunction device. While Android and Blackberry have larger market shares, iPhone captures over half of overall phone profits due to their strategy of creating compatible, easy to use products aligned with Apple's digital hub.
Marketing Plan Presentation: the Apple iLearnmef65
The document summarizes a marketing plan by Apple to introduce the iLearn netbook targeted at tweens. It discusses conducting a SWOT analysis, segmenting the tween market and selecting tweens ages 9-13 from middle-upper income families as the target segment. The plan is to position the iLearn as a customizable, educational product and implement an advertising campaign using TV, internet and magazines. Sales goals of $3.3 billion annually with 25% market share are set along with 10% annual marketing budget. Progress will be monitored through monthly analyst meetings.
This document provides an overview and analysis of Apple's business strategies and product launches over time. It summarizes Apple's growth under Steve Jobs' leadership through revolutionary products like the Mac, iPod, iPhone, and iPad. It then analyzes Apple's financial performance, marketing strategies, competition, and strategies for individual product launches. Key aspects of Apple's success included innovation, design, excellent customer experience, and adapting its targeting as technologies and customer needs changed over time. For new products like the iPad and Apple Watch, Apple had to convince customers of each product's utility beyond existing Apple devices.
This document provides an overview of innovation at Apple Inc. It discusses how Apple was founded in 1977 and focuses on producing personal computers, hardware, software, portable music players like the iPod, and smartphones like the iPhone. It notes that Apple has over 200 retail stores worldwide and that while Apple products are known for their quality, they can be more expensive than regular consumer electronics. The document then focuses on how the iPod was a major success for Apple, introducing the product in 2001 with its elegant design and compatibility with the iTunes music store. The iPod addressed limitations of other MP3 players and came in various models, sizes, and colors. Its target market was young consumers as it reflected lifestyle preferences and technology. The iPod
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
The Apple iPod advertising campaign has evolved significantly over time. The original ads featured solid black silhouettes against bright solid colors. Later ads made the silhouettes and backgrounds more complex. Recent ads have moved away from silhouettes towards more realistic depictions. The campaign established a distinctive style but has adapted to new iPod models and music partnerships over the years.
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing ProjectTanzeel Abdul Jabbar
This document contains an analysis of Apple Inc. and Samsung, including their growth profiles, financial profiles, marketing mixes, and SWOT analyses. It provides details on the founding and leadership of each company, as well as their key product lines over time. Their marketing mixes are described through the four P's of product, price, place, and promotion. A SWOT analysis then examines the strengths, weaknesses, opportunities, and threats for each company.
Apple focuses on innovation and developing products that meet customer needs, both expressed and latent. They pursue product differentiation over low prices by offering a wide range of high-quality products with unique designs. Their differentiation strategy allows them to charge premium prices.
Sony is facing declining profits, value, and workforce issues. Their profit and value have substantially decreased due to economic slowdowns, currency appreciation, and market declines. They are eliminating non-core businesses and reducing operating costs, workforce, and executive pay. To turn things around, Sony plans to strengthen core businesses, lower costs, raise new markets, and create new businesses and innovation.
The document provides an overview of Apple's marketing strategy for the iPhone, including an analysis of the industry, competitors, and customers. It examines factors such as market size and growth, competitive landscape, technological trends, and customer demographics to inform Apple's approach. Key aspects of the marketing mix like product, price, promotion, and distribution channels are also discussed.
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Aya Mahmoud
Outstanding marketing organizations employ strongly customer-driven marketing strategies and programs that create customer value and relationships. These marketing strategies and programs, however, are guided by broader company-wide strategic plans, which must also be customer focused. Thus, to understand the role of marketing, we must first understand the organization’s overall strategic planning process.
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
The document discusses Apple's business strategy and initiatives for 2012 under the leadership of Tim Cook. It focuses on 4 key themes: 1) Scaling operations globally to meet demand, 2) Expanding into China and developing markets, 3) Introducing a new Apple TV product, and 4) Managing Apple's large cash reserves. The document also discusses challenges Apple may face in these areas from competitors in consumer electronics and media companies.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
Apple's iPhone 6 has several strengths including its strong brand equity, reputation for innovation, loyal customer base, high-quality operating system, and strong financial position. However, it also has weaknesses such as its high price, lack of customization options, and patent disputes with other companies. Opportunities for Apple include the large potential market for smartphones, demand for new products, expansion of Apple TV, and growth in mobile advertising. Threats include intense competition from Android manufacturers and potential supply constraints.
Apple uses several strategic approaches to differentiate its products from competitors and drive growth. It focuses on product differentiation through unique features, quality, and innovation. Apple also integrates vertically by controlling hardware, software, services, and retail sales. Through branding, Apple builds loyalty and commands premium prices. The company strategically outsources production to focus on R&D and innovation. Apple's intensive growth strategies include continuous product development, market penetration, and market development to maintain its strong global position.
Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
Apple has successfully driven innovation through products like the iPhone, iMac, iPad, and iPod which changed how people listen to music, play games and read. Apple's rigorous annual improvements and satisfaction of customer demands have led to fast technological advancements and the establishment of a strong brand over decades of tough competition. Apple's marketing strategy and teamwork enthusiasm are credited for their awards in technological advancements and customer satisfaction.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
Apple has successfully marketed the iPhone through secrecy, innovation, and branding. They target middle-upper income professionals and students with their multifunction device. While Android and Blackberry have larger market shares, iPhone captures over half of overall phone profits due to their strategy of creating compatible, easy to use products aligned with Apple's digital hub.
Marketing Plan Presentation: the Apple iLearnmef65
The document summarizes a marketing plan by Apple to introduce the iLearn netbook targeted at tweens. It discusses conducting a SWOT analysis, segmenting the tween market and selecting tweens ages 9-13 from middle-upper income families as the target segment. The plan is to position the iLearn as a customizable, educational product and implement an advertising campaign using TV, internet and magazines. Sales goals of $3.3 billion annually with 25% market share are set along with 10% annual marketing budget. Progress will be monitored through monthly analyst meetings.
This document provides an overview and analysis of Apple's business strategies and product launches over time. It summarizes Apple's growth under Steve Jobs' leadership through revolutionary products like the Mac, iPod, iPhone, and iPad. It then analyzes Apple's financial performance, marketing strategies, competition, and strategies for individual product launches. Key aspects of Apple's success included innovation, design, excellent customer experience, and adapting its targeting as technologies and customer needs changed over time. For new products like the iPad and Apple Watch, Apple had to convince customers of each product's utility beyond existing Apple devices.
This document provides an overview of innovation at Apple Inc. It discusses how Apple was founded in 1977 and focuses on producing personal computers, hardware, software, portable music players like the iPod, and smartphones like the iPhone. It notes that Apple has over 200 retail stores worldwide and that while Apple products are known for their quality, they can be more expensive than regular consumer electronics. The document then focuses on how the iPod was a major success for Apple, introducing the product in 2001 with its elegant design and compatibility with the iTunes music store. The iPod addressed limitations of other MP3 players and came in various models, sizes, and colors. Its target market was young consumers as it reflected lifestyle preferences and technology. The iPod
The document analyzes Apple using a SWOT analysis. It identifies Apple's strengths as superior products, pioneering in personal computers, controlling both hardware and software manufacturing, high quality standards, and loyal customers. Weaknesses include ensuring consistency and quality of advanced technology and potential risk from lack of debt. Opportunities include innovative products and expanding into users' lives. Threats include intense competition and global economic challenges.
Market Position AnalysisBy Melissa CabaAs a market leader it .docxinfantsuk
Market Position Analysis
By: Melissa Caba
As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures.
In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft).
Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...
Here are the key advantages of using an iPod:
- Portability. iPods are compact, lightweight devices that allow users to carry their entire music library with them and listen on the go. This portability factor has been a major driver of iPod's popularity.
- Storage capacity. Modern iPods can store thousands of songs, audiobooks, videos, etc. This vast storage means users do not need to manage limited space on their devices.
- Ease of use. iPods have intuitive, user-friendly interfaces that make it simple to browse, select, and play content. Navigation is generally straightforward.
- Connectivity. iPods can connect to computers for sync
The Success Of Steve Wokniak Company EssayRikki Wright
Steve Jobs and Steve Wozniak founded Apple Inc. in 1976. They released their first circuit board in 1970 which received 200 orders. They then released the iconic Apple I computer. The Apple II, released in 1977, was widely recognized and sold over 100,000 units. However, after releasing the Macintosh computer in 1984, the company experienced a 17% income loss that year. Jobs later resigned and started NeXT Computer, which Apple would later acquire. In the early 1990s, Apple controlled 60-80% of the computer market share.
Apple has opportunities for growth through technological innovation, global expansion, and strategic alliances. However, threats include increased competition from Dell, HP, and Android phones. Apple's financial position is strong with high profitability, but it faces threats from the economic recession and decreasing demand. Overall, technological innovation and expanding globally are Apple's most important opportunities, while economic challenges pose the largest threats.
Apple was founded in 1976 by Steve Jobs and Steve Wazniak. It has since grown to become a leading technology company known for its innovative products like the iPhone and iPad. Apple focuses on design and creating seamless user experiences. It emphasizes simplicity and eliminating non-essential features. Through unique marketing strategies and brand loyalty, Apple has increased its net sales by nearly 300% in recent years and grown its market share substantially.
The document discusses Apple's pricing strategies, including skimming and versioning. It notes that Apple initially prices products high through skimming to target early adopters and recover costs, then lowers prices over time to target mainstream users and maintain growth. The iPhone launched at prices up to $499 in the US in 2007. Target customers were identified as younger, technologically sophisticated early adopters. Apple aims to expand its customer base beyond early adopters to ensure long term success through strategies like skimming and versioning that involve adjusting prices.
This document is a project report submitted by Yogita, a second year B.Com (Hons) student in 2015-16. The report focuses on the marketing strategies and consumer satisfaction of Apple iPhones. It includes an acknowledgement section thanking faculty for their guidance, as well as chapters on topics like the history and availability of iPhones, Apple's branding and marketing strategies, consumer satisfaction, and a SWOT analysis. The objectives of the study are to expand iPhone sales, produce hassle-free products that provide enjoyment, and for Apple to become the leading business in the mobile market.
Apple Inc. is a multi-billion dollar enterprise that creates profit for itself through customer focused, high quality consumer electronics products and services. More than a decade ago Apple was facing the risk of bankruptcy prior to the creation of the revolutionary products such as the iPhone (Baltzan, 2013). Now with the success of the iPod, iPhone and iPad, profits have soared and Apple has gained market share in the digital music and mobile phone sectors.
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
This document provides a strategic analysis of Apple Inc. It begins with an abstract and introduction identifying Apple as an American technology company founded in 1976 that designs consumer electronics like Mac computers, iPhones, iPads, and software. It then evaluates Apple's strengths like innovation, customer loyalty, strong cash flow and brand image. Weaknesses discussed include high pricing, lawsuits, and operating system incompatibilities. The document concludes with a recommendation to help Apple continue its success.
The document provides a brief history of Apple Inc., describing how Steve Jobs and Steve Wozniak started the company in 1976 after Wozniak designed the Apple I computer. It then discusses the success of the Apple II in 1977 and the increased sales from the introduction of the Apple Disk II floppy drive in early 1978. Finally, it notes that as the company grew larger in the 1980s with the Apple III, it began hiring more experienced managers and investors who helped transform Apple into a "real company".
RIM and Apple are the two dominant companies in the smartphone market. RIM currently dominates the business market while Apple dominates the consumer market with the iPhone. This document analyzes and compares RIM and Apple's marketing strategies and recommends ways for RIM to grow its market share against Apple, including improving its app selection, expanding into new international markets like Asia and Europe, and forming a partnership with Nokia. A SWOT analysis is provided for both BlackBerry and iPhone.
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
This document provides a situational analysis of Apple's iPod product. It includes an executive summary describing the iPod and its ability to download music, books, and more. Sections analyze the market and consumer factors, perform a PEST analysis of political, economic, social and technological influences, examine competitors like Rio Carbon and iriver H10, and conduct a SWOT analysis of Apple's strengths, weaknesses, opportunities, and threats regarding the iPod.
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Ibangle (a apple product) presentation
1. Ibangle (A apple product) - Presentation Transcript Situation Analysis Report
2. Executive Summary The marketing plan includes the fundamental for the introduction of a unique and ingenious product known as iBangle by Apple Inc. The analysis of internal and external of the organisation, competitive environment enables the team to propose dynamic and constructive strategies for iBangle to fulfil the company’s objectives and strategic mission. The iBangle will be introduced as another innovation of Apple and marketed as mp3 player in portal music player (PMP) sector. This also will enable Apple Inc to penetrate and dominate the PMP sector and emerge as leader in innovation of unique products as well as successfully gain market share. The marketing strategies are outlined to gain market segment size of 102,665,043(targeted) male and 103,129,321(targeted) female of 15-64 years with forecasted sales growth average at 4.8% over next 3 years and profit of USD 8,229,000. The accomplishment and success of iBangle will be measured with the capture of market share in PMP sector, as well as penetrating geo-clustering targeted market in across the global.
3. ‘iBangle’ will be future version of iPod product and will be positioned as the bracelet iPod that available in the market.It will be equipped with 2GB capacity and different sizes to accommodate customer’s wrist.TheiBangle features and design as shown below :- The product will be able to provide exceptional music listening experience and have multifunction as mp3 player as well as hand accessory (bangle). The product also marketed as funky and matchless alternative device for portal music device and packaged as unisex outlook that be suitable to be worn by men and women. The product is made of aluminium.
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7. Strength Brand Position Apple Inc. is one of the most progressive and established IT brand in the IT industry. The organisation had managed to create strong brand value position among its customers. Apple products often associated with concept of fun, energetic, sophisticated, and quality and it generated loyal and enthusiastic customers that support Apple brands.The supremacy loyalty of customers shows that Apple managed to gain customers as well as sustain them. The sales of 22.1 million iPod show the customers consumption of Apple products. The customers subscribes to services and products that offered by Apple and willing to come back for more Apple products lines. This can create opportunities for Apple to market iBangle more proficiently Financial Strength Apple Inc have stable and strong financial factor in the IT industry. The organisation managed to generate net income of USD 4834.0 million in 2008 and USD 2,523,000 of Cash flow(www.finance.yahoo.com/q/is?s=AAPL&annual). This shows that the organisation have capabilities to invest sufficient amount to design, manufacture, and market iBangle in the targeted market. Innovation and Improvement Opportunity Better quality control implementation The Apple Inc also can increase its quality control sector to be able to provide more enhanced and quality product to its customers. Introduction of new products Apple had been massive designing, and manufacturing new products for its customers compared to the competitors like Sony, Samsung. Therefore, Apple can penetrate PMP field with new products like iBangle efficiently. Brand awareness The Apple has developed strong brand awareness among customers and in the international market. Therefore, Apple Inc can create market opportunity for iBangle more efficiently because the customers are more perceptive and easily accept Apple products compared to other brands due to brand awareness. Moreover, the recognition of Apple brand in the international arena also can generate international market opportunities for iBangle.
8. Threat Strong Competition Apple Inc also faced competition in today’s global oligopoly market since the industry is been influenced by several major competitors such as Sony, Samsung, HP and others. Financial Crisis The inconsistency of global financial stability and world stock market can induce crisis and problems for Apple Inc during introducing new products to the market. The financial crisis can force customers to retreat and not support any new products due to personal financial problems. Political Unstable One of major crisis that the organisation will face during launching iBangle is political instability in some countries in the world. This can cause by few factors such as internal political power struggle, transition of ruling power and others.These dilemmas can affect launching of iBangle in certain countries such as South Africa, Thailand, Philippine, and others even though there is vast market opportunity. COMPETITORS ENVIROMENT Apple Inc.’s main competitors in IT industry are Sony, Samsung, IBM and HP. However, top competitors that have capabilities and financial strength to produce similar products with Apple are Sony and Blackberry especially for products like MP3 and MP4. Sony had been veteran in portal music device circle and later entered by Apple. Apple managed to capture 50% of marketing share since 2005 but Sony also progressively gain market share of 20% in 2006 and 30% in 2007(www.venturacountystart.com/news/2007/nov/26) It shows that Sony has capacity and resources to design, manufacture product that have similarities with iBangle. such as internal political power struggle, transition of ruling power and others.These dilemmas can affect launching of iBangle in certain countries such as South Africa, Thailand, Philippine, and others even though there is vast market opportunity. COMPETITORS ENVIROMENT Apple Inc.’s main competitors in IT industry are Sony, Samsung, IBM and HP. However, top competitors that have capabilities and financial strength to produce similar products with Apple are Sony and Blackberry especially for products like MP3 and MP4. Sony had been veteran in portal music device circle and later entered by Apple. Apple managed to capture 50% of marketing share since 2005 but Sony also progressively gain market share of 20% in 2006 and 30% in 2007(www.venturacountystart.com/news/2007/nov/26) It shows that Sony has capacity and resources to design, manufacture product that have similarities with iBangle.
9. tools of digital lifestyle, fun and cool device and sense of belonging within peer group, brand that need to be owned, cultural lifestyle and others needs. It also cater personal needs such as for customers that want to experience music without tangled with wires when they performing the daily activities, luxurious activities such as exercise, jogging, surfing and others activities. Segment Trends The current trend shows transcend from wired and bulky PMP to light, easy, compact in size, more capacity, less wired or wireless and multifunction players like MP3 players. The trends also change towards wireless player, brand conscious and digital lifestyle. Therefore, market opportunity for iBangle is far vaster due to trend transformations. Segment Growth Potential According to statistic report, the segment growth can be projected increase of 18.3% over next 5 years (2015) for 21 years and above subsets. Meanwhile, the segment for 14-17 years old, anticipated growth is 0.93% and 19-24 years old is about 10.52%. Size of Segment (Population) According to statistics report of CIA, the size of segment 15-64 years old consists of 102,665,043 male and 103,129,321 females. 7.0POSITIONING STRATEGY Apple has been enable to create and revolutionised the portal music player sector by adapting to visceral design, and manufacture creative, innovative, and cool products such as iPods. Moreover, iPod managed to became measurement against any portal music players since its penetration into the market.9 Therefore, iBangle player will be adapting strategy by being the ultimate must have mp3 player in the perception of customers. The organisation will be adapting strategy of product differentiation in marketing iBangle in the market. Moreover, Apple also will be providing quality and excellent customer service for iBangle customers. Apple will be developing unique selling proposition (USP) for iBangle by differencing iBangle from other mp3 player through its designs, features, and benefits that shown below Benefits positioning: listen to music without tangles of wires and wear it as accessory • Features: include multi-track touchpad, wireless ear headphones, customised according to wrist size, better music quality, and download music via Bluetooth • Product Positioning: the shape of bangle enable customer to wear at wrist, portray cool look, personalised mp3 player (other people might not notice the player) and the first mp3 player in the world designed as bangle. • User Positioning: iBangle as the most suitable and coolest trend for digital lifestyle oriented customers Even though iBangle main function is mp3 player, it also will be marketed as hand accessory. Apple has strong brand personality (image differentiation) among its customers and worldwide can enable them to market iBangle to the targeted market more efficiently. The features, benefits, and unique design of iBangle can aid the company to create impression of must have mp3 player in the cognitive mind of customers. The success of iPod in 2000 as shown below is an example of people acceptance of Apple products.
10. MARKETING STRATEGY Product Strategy The core iBangle is mp3 player that worn at wrist equipped with wireless ear headphones to listen to music. The actual product The design of mp3 player is unique and innovative by Apple and be worn wrist. It also can function as hand accessory. As for banding, Apple logo is embedded on the bangle and the colour for iBangle is silver to cater for unisex customer as well as to establish as stylish bangle. The trade name is iBangle™, an Apple product. The brand personality adapted for this product consist ofstylish, cool, trendy, originality and think different. The iBangle also equipped with 1 year warranty and customer service Based on life product life cycle, iBangle is new product to the market and currently no imitation products. Therefore, proactive and comprehensive marketing campaign can enable iBangle to be recognised immediately and sales of the product will be accelerating progressively. The unique design of iBangle will enhance its’ differentiation among existing portal music players and generate advantages to the product. Moreover, Apple is known to produce award winning innovative products as stated below. Apple had worn eight iF (International Forum) Product Design Awards at CeBIT 2008 show in Hanover, Germany for out of nine products that were submitted for consideration. The other factors that create differentiation for iBangle is the Apple managed to create emotional benefits12 for its users. Therefore, iBangle also can provide emotional benefit to customers in form of maintaining simplicity, stylish design, easy to use and constructive customer service The iBangle also considered ‘green’ product since the main component to manufacture iBangle is aluminium. Aluminium is one of the most recyclable materials. This enable iBangle to gain status as ‘eco-friendly product’ and infiltrate environmental concern oriented customers.(www.ezinearticles.com)
11. The iBangle product has another distinguish advantage that is the brand name of Apple. Apple had become one of the most powerful icons in the IT industry due to its visceral design, unique products, quality and features. Therefore, branding Apple logo on iBangle will increase its value and perception among the customers. Price Strategy As for pricing strategy for iBangle, there are several factors should be considered as such consumer demand, product lifecycle and potential substitutes. The price of iBangle will be at USD 390.00. This is because at initial introduction, only 10,000 units will be produced and marketed in U.S.A. The profit margin is 30%. Apple Inc should given important aspect toward customer demand. Since Apple had be able to portray themselves as icon of PMP sector through introduction of iPod generation, iBangle is can create massive demand among customers due to its unique design and features. The skimming price strategy will be adapted to market iBangle to the customers. The price will be set at USD 399.00 at introduction stage and price will be reviewed at later stage of product lifecycle. The organisation also has advantages such there is no substitute or imitation product like iBangle that available currently on the market. However, potential substitutes produced by competitors is possible, therefore Apple have to establish as market leader for iBangle. This can create market demand for iBangle since it has unique characteristics. One of the examples of successful pricing strategy can be seen in sales of iPod Promotion Strategy Objectives • To create strong awareness about iBangle throughout the target customers (14 to 29years old) as well as parents • To penetrate and increase market shares in portal music player sector and override competitors One of the promotional important outputs is to portray iBangle as ‘the futuristic mp3 player and the coolest product for everyone’. The media selection for promoting iBangle is varies for the selected customers group. However, one of the most powerful media is Internet media. The internet usage in United States is about 223 million in 2008 www.cia.gov/library/publication . It shows creative advertisements via online can penetrate the target customer faster and more efficient. Moreover, online store also can boost the sales of iBangle. Moreover, Apple also will be using electronic media as advertisement arena to launch iBangle to the world. Apple is knows for creating innovative, and unique advertisements to promote their products such as in using slogan ‘Think Different’, use famous ‘free thinkers’ like Pablo, John Lennon, Mahatma Gandhi17and others to shows that Apple product is unique and different from others. Therefore, unique advertisement such as constant advertisement about iBangle at prime time TV shows, radio shows can create brand awareness among the customers. Other than that, Apple also will be using idols and international stars to promote iBangle. Apple is planning using teen idol Hannah Montana as teen ambassador to promote iBangle to teenagers group. Furthermore, in order to penetrate the current trend and culture, iBangle will be attached to celebrities such as Beyonce, Missy Elliot, and Jason Marz.The product will be worn by these stars in the video clips and photography session for magazines and events. The personalities from sport arena such as CristianoRonaldo, and S. McGee also will be recruited to promote iBangle. The celebrities spotted with iBangle can create brand awareness among customer more massively. Apple will be running advertisement on iBangle during important events like Super bowl games, NBA, and World League. This is to target sport oriented customers. Apple also will sponsor prime time TV shows like ‘Leverage’ and ‘C.S.I’ to promote iBangle for the young adults customers. The advertisement of iBangle will be aired during the Showtime to capture young adults’ attention on iBangle
12. Place Strategy Other than that, the company will be choosing distribution channels such as a. online stores b. retail stores c. direct sales One of the most established distribution channels is Apple retails stores. Therefore, iBangle will be launched and marketed at all Apple retails stores across the country for the success of iBangle. Apple managed to gain USD 1.45 billion from 208 stores in 2008 www.ejshmidt.com/blog ensure that retail store is one of the most successful distribution channels.Moreover, online stores also another important distribution channel that can aid the sales of iBangle and will be able to penetrategeo-clustering segment more proficiently.