Samsung is a leading South Korean multinational electronics company, accounting for 70% of the Samsung chaebol's revenue, with a workforce of approximately 308,745 people globally. The company offers a range of products including smartphones, tablets, smartwatches, and earbuds, targeting various consumer segments with products priced from budget to premium. Amid the COVID-19 pandemic, Samsung is adapting to market demands by focusing on affordable smartphones while ensuring employee safety and maintaining customer support.

2.  Samsung is a South Korean multinational electronics company
headquartered in Suwon, South Korea. Due to some circular
ownership, it is the flagship company of the Samsung chaebol,
accounting for 70% of the group's revenue . Samsung has
assembly plants and sales networks in 80 countries and
employs around 308,745 people . It is the world's largest
manufacturer of consumer electronics and Smartphones by
revenue .
 Samsung Galaxy is a series of computing and mobile
computing devices designed, manufactured and marketed by
Samsung Electronics.

3.  The product line includes the Samsung Galaxy S
series of high-end smartphones, the Samsung
Galaxy Tab series of tablets, the Samsung Galaxy
Note series of tablets and phablets with the added
functionality of a stylus, and smartwatches
including the first version of the Samsung Galaxy
Gear, with later versions dropping the Galaxy
branding, until the release of the Samsung Galaxy
Watch .
 Samsung Galaxy devices use the Android operating
system produced by Google, usually with a custom
user interface called One UI . The Galaxy Watch is
the first Galaxy-branded smartwatch since the
release of later iterations of the Gear smartwatch
from 2014 to 2017 .

4. • Founder - Lee Byung Chul
• Chairman - Lee Kun Hee
• Vice Chairman - Lee Jae Yung
• CEO - Kwon Oh Hyun
• Area Served – Worldwide LEE BYUNG CHUL

5. LOW RANGE PHONES
PRICED FROM 9K TO 32K
True innovation should be
accessible to everyone.
That's why we built Galaxy
“A”
From a big beautiful
screen to uninterrupted
performance, we've
designed a lineup that has
everything you want from a
phone in a unique yet
affordable package.
MID RANGE PHONES
PRICED FROM 36K TO 47K
Upgrade your viewing
experience with brighter
and clearer colors.
Giving more access to
signature Galaxy
innovations including the
latest camera features, S
Pen, and other key tools for
self-expression and
productivity
PREMIUM RANGE PHONES
PRICED FROM 68K TO 98K
Samsung’s premium shipment
volume market share of 34%
helped it recapture the top
spot in the segment, just
nudging out Apple.
The company marked its lead
in premium by becoming the
first vendor in India to launch
a 108MP camera with hybrid
zoom .

6. FLAGSHIP PHONES
PRICED FROM 116K TO 165K
The full screen phone that
folds to fit in your pocket
with revolutionary flexible
glass, a camera made to
stand on its own, and a
dual battery that lasts all
day. Meet the phone
changing the shape of the
future.
SMARTWATCHES
PRICED FROM 20K TO 36K
Stay connected longer.
The features of a
smartwatch and the
natural feeling of an
analog watch in a single
package. Galaxy Watch
links you to the world
around you.
EARBUDS
PRICED FROM 10K TO 12K
The sound that moves you
is now made to move with
you. With sound by AKG,
Samsung Galaxy Buds
provide a balanced and
natural sound with superb
dynamic range and
exceptional accuracy,
which means every word .

8. Apple’s Iphone is without doubt the number 1 Samsung competitor when
we talk about high end smartphones. Almost every year, there are 3
smartphones sure to be launched. One would be an Iphone, another a
Samsung Note and the third Samsung galaxy or Samsung galaxy edge.
In 2015, Xiaomi was the worlds 4th largest smartphone maker. Xiaomi is
a privately owned company operating from China. The best advantage to
Xiaomi is the Asian population which it can cover easily, mainly India
and China, two of the most populated countries in the world.
Another Chinese company with the same advantages as Oppo, but which
lacks the marketing skills of Oppo is Vivo. Vivo started its business in
2009 and because of its Manufacturing capacity and the wide market at
its disposal, capture a good chunk of the market share very fast.
Another Chinese company with the same advantages as Oppo, but which
lacks the marketing skills of Oppo is Vivo. Vivo started its business in
2009 and because of its Manufacturing capacity and the wide market at
its disposal, capture a good chunk of the market share very fast.

9. COMPANY 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4
APPLE 17% 12% 10% 12% 18%
SAMSUNG 18% 21% 21% 21% 18%
HUAWEI 15% 17% 16% 18% 14%
XIOMI 6% 8% 9% 8% 8%
VIVO 7% 7% 8% 8% 8%
OPPO 8% 8% 9% 9% 8%
LENOVO 3% 3% 3% 3% 3%
OTHERS 26% 24% 24% 21% 23%

10. • Samsung’s targets a very wide range of consumers ranging from normal
day to day usage devices to industrial standard equipment. The usual
target age group of customers range from the 20s to 50s or even older, as
long as the person has the ability to purchase and use the products that
Samsung has to offer in the market.
• Teenagers to early adults (age 14 ‘ 25) ‘ This age group of Samsung
product consumers is usually Samsung’s smartphone target customers as
they are mostly technology savvy.
• Adults (age 26 ‘ 50) ‘ This specific group of targets the largest portion of
Samsung’s target market as this is the group of consumers that have the
most ability to purchase any of the product Samsung has to offer in the
market be it smartphones, smart television, cameras or any other
household products like vacuum cleaners or washing machines.

11. Their common advertising ways are :–
⦁ TV advertisement
⦁ Print advertisement
⦁ Point of Sale advertisement

12. • Samsung involves heavy promotions in their advertising strategy by using
both push and pull strategy. By following push advertising strategy, Samsung
places their products through sales and advertising strategies. It is done by
heavy investment on traditional advertising. In the push advertising strategy,
Samsung spot placements in the major events like Super Bowl .
• Samsung uses social networking sites such as Facebook, Twitter, Youtube etc.
to maintain their online presence regularly. through these social media,
Samsung builds and maintain a relationship with the customers.
• Samsung used to follow another way of advertising their mobile phones by
focusing their attention on gathering audiences. Samsung started the
advertisement by telling basic information about Samsung phones to the
customers. This technic informs the customers about the brand name of the
phones by zooming into Samsung phones so that the customers are able to
see the brand name printed on the phones.

13. Some social responsibilities followed by Samsung :-
Environment Responsibilities is recognized at Samsung, that climate
change is a serious threat to the planet. Samsung continually seek
new ways to reduce harmful greenhouse gas (GHG) emissions across
all of the business activities. They are committed to climate change
and a low-carbon economy following some major steps-:
• Approach -: To minimize the carbon footprint, they follow a
structured approach. This includes a climate and energy policy,
climate change strategy, and key objectives and targets to meet.
• Performance-: They have been reporting their GHG emissions
performance for over 10 years. By continuing to measure, analyze,
and disclose their efforts, they strive to make a real difference each
year.
• Operations-: As well as driving energy and cost savings, the
operational initiatives help them to meet their climate change goals.

14. • To the global Samsung community, As COVID-19
continues to spread across the globe, our thoughts are
with each and every one of you. We know this situation
has affected each of you differently and that COVID-19
will have a lasting impact on our society .
• Samsung has an important role to look after our
employees, support our customers, and aid our
communities. We are dedicating resources to help those
in need and help us, as a society, emerge stronger on the
other side. Supporting Our Global Workforce We have
established regional response teams around the world to
provide our employees with resources and updates on
the latest guidelines from health authorities. We have
restricted business travel to only mission-critical
journeys and have strongly advised employees to work
from home where possible. Additionally, we have closed
some of our facilities and stores to support social
distancing efforts, where necessary.

15.  In offices and facilities that are critical to providing users with the products
and services they need, we have mandated health screenings and temperature
checks prior to entry and have implemented regular deep cleaning. Across the
world, we are considering ways to help our employees and their families that
have been impacted by this pandemic.
 We will continue to do everything we can to protect our people, who have
been the core of our business. Serving Our Valued Customers and Partners
The relationships that we have built with our customers and partners over the
past 50 years are of paramount importance to us.
 As our daily lives shift to working and learning from home, we are here to
support you and your family with products and services that enable you to
keep life moving and connected to those you love. We are here to support you
online at Samsung.com with round-the-clock customer care. For customers
whose manufacturer warranty expires while our services are unavailable due
to restrictions caused by COVID-19, we are offering a one-month extension
from the date repair services become available again.

17. o Samsung as a well established brand in Smartphone segments is doing well and giving
its best performance in this segment. With the introduction of new technologies in the
smartphone market like Augmented reality, Artificial Intelligence, Biometric lock for
security, or having latest Processors Like Exynos or Snapdragon Samsung has
provided all that in their Smartphones at most affordable prices for their customers
which has increased their overall production and sales in 2019. Samsung’s Galaxy
Note series was in a great demand in 2019. In the last quarter of 2019 Samsung holds
an overall share i.e. 18% in which approximately Note series holds more than 40% of
market for Samsung whereas rest of all market is held by other series of Samsung.
o But as per the recent scenarios there is going to be an increase in demand for affordable
smartphones in the market as due to Covid -19 people are stuck in their houses, due to
lockdown not only in India but throughout the world and are asked work from home
whereas students are asked to attend online classes and due to this there is going to be
an increase in demand for Smartphones and other appliances and as the demand is
going to increase the challenge lies would be focus on producing more of these
Smartphones rather than other series.
 So, Samsung should focus on producing and promotion of more of the affordable
Smartphones like its 'A' series, 'M' Series and should produce other smartphones
as per the demand it has for the other series i.e. Note and 'S' Series .