Apple and Samsung both focus on quality products with competitive pricing, extensive distribution networks, and promotional incentives. Their marketing strategies are similar, relying on websites, campaigns, free gifts and services to advertise new devices and raise brand awareness. Both companies advertise directly through TV, internet and events and indirectly by encouraging trials of new products.

1. Apple & Samsung Marketing
Strategy

2. Apple Marketing Strategy

3. Price
• Pricing their product from RM199 until
RM7999.
• Customer will feel that why their product so
expensive, because Apple’s products are good
in quality and technology so that the price will
be higher.

4. Product
• Ipod, Ipod shuffle, Ipod nano, and the most popular
products are Iphone, Ipad, and Mac book.
• Apple’s products let customer feel it very
convenience when using it.

5. Promotion
• Give some stuff when you buy their product,
such as iphone casing or free to installing
some application.
• They also offer free wifi to their customer.

6. Place
• Branches located in everywhere
• Customer can easily to get the information
about their product and services.
• Customer also can buy those stuff for their
iphone or ipad easily.

7. Samsung Marketing Strategy

8. Price
• Samsung’s pricing their product Samsung
galaxy S II for RM1499.
• Samsung’s products are good in quality and
technology so that the price will be higher.

9. Product
• Samsung’s product, such as Samsung galaxy series,
television, and computer product.

10. Promotion
• They will give some stuff when you buy their
product, such casing or free to installing some
application.
• They also offer free wifi to their customer.

11. Place
• Samsung’s company got many branches
mostly located in everywhere.
• Customer can easily to get the information
about their product and services.

12. Apple & Samsung Advertising Method

13. Apple Advertising Method
• Apple Company advertise their product through
their website.
• They also held campaign to advertise their product,
so that customer can see their product directly.
• This kind of promotion can let many people know
their product and start to use it.

14. Samsung Advertising Method
• Samsung using direct and indirect method.
• Direct method, for example, Samsung
advertise their product through television,
internet, and other else.
• Indirect method, for example, Samsung let
customer try their new product and let
customer know that their new product is good
to use.