This brief from Dolby and IDC outlines the business opportunity for mobile device companies that can be derived from offering an improved audio experience in new smartphones and tablets.
Sony Ericsson's marketing plan for the future focuses on the growing mobile phone market in Nepal. Key points include:
- Target the young adult demographic that wants latest technology and sees phones as a status symbol.
- Differentiate products based on price, features like camera or music, and placement in stores.
- Emphasize direct marketing, customer service, and relationship building. Partner with local celebrities to promote products.
- Consider insurance programs and loyalty tiers to enhance the after-sales experience. Rebrand under the Sony name to leverage its reputation.
The document summarizes research from a survey of over 14,000 respondents across 14 global markets about mobile media consumption trends. Some key findings include:
- Mobile media usage has surpassed traditional media like TV and online access via desktop/laptop. On average, respondents spent 97 minutes per day on mobile compared to 81 minutes watching TV.
- Over 60% of mobile web users engage in mobile activities like social networking or messaging while watching TV, indicating widespread multi-screen behavior.
- Mobile is now the preferred medium for communication, entertainment, and finding information compared to desktop for many users. The shift to mobile is more pronounced in developing markets.
- Ease of use, constant accessibility, and
This presentation gives an early glimpse at Consumer perceptions on the iPhone, its pricing, functionality, and features. The deck was presented on a Bear Stearns Bearcast on the Thursday prior to the iPhone launch.
The document provides details for the launch event of the OPPO smartphone. It includes an analysis of competitors in the South African market, proposed venue and rationale, invitation design, build up activities, communication plan, event proceedings, décor and stage plans, timeline, post-event activities, and budget. The goal is to make an unforgettable impression and create buzz by introducing OPPO as an innovative new player in the smartphone market.
InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
The document discusses Sony's Vaio laptop business and marketing strategy. It analyzes Sony's position in the laptop market, noting opportunities to differentiate Vaio laptops through unique software and leveraging Sony content. The document also considers alternatives like lowering prices or adding more value through software to better position Vaio laptops against competitors in the premium laptop segment.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
Sony Ericsson's marketing plan for the future focuses on the growing mobile phone market in Nepal. Key points include:
- Target the young adult demographic that wants latest technology and sees phones as a status symbol.
- Differentiate products based on price, features like camera or music, and placement in stores.
- Emphasize direct marketing, customer service, and relationship building. Partner with local celebrities to promote products.
- Consider insurance programs and loyalty tiers to enhance the after-sales experience. Rebrand under the Sony name to leverage its reputation.
The document summarizes research from a survey of over 14,000 respondents across 14 global markets about mobile media consumption trends. Some key findings include:
- Mobile media usage has surpassed traditional media like TV and online access via desktop/laptop. On average, respondents spent 97 minutes per day on mobile compared to 81 minutes watching TV.
- Over 60% of mobile web users engage in mobile activities like social networking or messaging while watching TV, indicating widespread multi-screen behavior.
- Mobile is now the preferred medium for communication, entertainment, and finding information compared to desktop for many users. The shift to mobile is more pronounced in developing markets.
- Ease of use, constant accessibility, and
This presentation gives an early glimpse at Consumer perceptions on the iPhone, its pricing, functionality, and features. The deck was presented on a Bear Stearns Bearcast on the Thursday prior to the iPhone launch.
The document provides details for the launch event of the OPPO smartphone. It includes an analysis of competitors in the South African market, proposed venue and rationale, invitation design, build up activities, communication plan, event proceedings, décor and stage plans, timeline, post-event activities, and budget. The goal is to make an unforgettable impression and create buzz by introducing OPPO as an innovative new player in the smartphone market.
InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
The document discusses Sony's Vaio laptop business and marketing strategy. It analyzes Sony's position in the laptop market, noting opportunities to differentiate Vaio laptops through unique software and leveraging Sony content. The document also considers alternatives like lowering prices or adding more value through software to better position Vaio laptops against competitors in the premium laptop segment.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Case Study Lam Cha Can Ca Doi Tay campaign OPPOCam Hua
OPPO smartphone creates campaign “Làm Cha Cần Cả Đôi Tay”
to encourages dads to put their phones down, and spend more
time with their kids.
Admicro is ambitious to help a smartphone brand address the
subject of fatherhood on an emotional level to raise public
awareness, rather than just promoting the brand’s products.
This document compares and contrasts the iPhone and Blackberry mobile phones. It provides an overview of each product's history, key features, and marketing strategies. A SWOT analysis is presented for both the iPhone and Blackberry. Finally, the document directly compares the iPhone 4S and Blackberry Bold 9900 models across various specifications and capabilities.
The document outlines key concepts related to Sony's production and operations, including:
- An introduction of Sony and its products like laptops, mobile phones, and the Sony Vaio laptop.
- Factors of production for Sony like land, labor, machinery, and capital. It also discusses how fluctuations in factor prices and supply impact production.
- Determinants of demand for Sony's products and how changes in factors like price, income, and tastes affect demand.
- Price elasticity of demand and supply. Income and advertisement elasticities are also discussed.
- Sony Vaio operates under monopolistic competition. Production functions and opportunity costs are presented.
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need fixing. The repair industry is fragmented with many small independent shops. Fix My Phone plans to franchise its brand, setting an initial franchise price of $40,000. The proposal covers supply and demand analysis, costs, competition and other factors relevant to launching this business.
The document provides a marketing campaign plan for the Windows Phone 7 Series targeted towards UK students. It includes:
1) Market research showing opportunities in the smartphone market and identifying students as a target segment.
2) Primary research through surveys and focus groups finding students are interested in the WP7's features but lack awareness.
3) A campaign concept of 6 student communities ("Sports Mad", "Music Lover" etc.) to fully engage users and facilitate a social, networked experience.
4) Objectives to identify the WP7 as the leader for UK students and increase awareness, satisfaction and sales among this segment.
The document discusses a study on purchase behavior of mobile phones among women. It analyzes key factors that influence women's mobile phone purchasing decisions, such as price, brand, and expectations about future price changes. The brand ambassador of a product can also impact purchasing preferences. The mobile phone industry is growing rapidly, especially in emerging markets like Asia and Africa. India has over 840 million mobile users and is a major manufacturer of mobile phones.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Have you used a Sony VAIO laptop before? Here you can have a look back at the golden age of Sony VAIO PCs, and learn why an used-to-be innovative PC company failed to meet the market changes and exited the market.
The document proposes developing an "iPod Senior" targeted towards seniors. It summarizes interviews with seniors to understand their needs and interests. Key features of the proposed iPod Senior include health applications, 911 alerts, reminders for appointments and medications, and a 24-hour helpline. The strategic fit for Apple is outlined, noting their focus on innovation and how this product could extend their current lines. Competitive advantages include Apple's technological leadership and lack of direct competitors in this senior market. Pricing is proposed between $90-135 with senior discounts.
Richard Lopez needs to choose a market segment for Sony Vaio laptops in China. Three market research reports analyzed Chinese consumers:
1. The Shanghai Report found a growing segment of "detail oriented" post-1980s consumers seeking status and technology.
2. The CLUES report identified six laptop user segments, including "Entertainment Lovers", "Business focused", "Family users", and "Tech enthusiasts".
3. The Project Compass global research found six segments, including "Technosocializers" who are interested in multimedia and social media.
The solution is to target the business professionals with high incomes identified in the Shanghai Report, the "Business focused" segment from CLUES, and
The document discusses plans for developing a mobile retail shopping application for an Indian retailer called Ezone. It summarizes that the application will provide a one-stop mobile shopping platform allowing users to shop anywhere, anytime through an intuitive interface. It then outlines the design and development process, presenting wireframes and storyboards of key application screens. Finally, it discusses how the application will benefit Ezone by extending their brand reach and enhancing the customer experience through innovative features.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.
The survey aimed to understand consumer preferences and identify opportunities for an Android-based mobile device. It found that respondents want a reliable, affordable phone with no provider restrictions that has good multimedia and app capabilities. To successfully position an Android phone, the survey recommends pricing it competitively, including popular apps, and providing customizable features and services beyond the basic package. It also questions whether Google should offer two versions - one simple and one slightly more advanced.
Audio Essentials for Broadcast and MultiscreenEllis Reid
This wall chart highlights the key terms and standards required for the delivery of premium audio across broadcast and multiscreen workflows. It is designed as a quick reference for people who are responsible for delivering rich media experiences acress broadcast and over the top networks
Home Theater: Surround Sound Formats teaches you about the many standards employed by TV and movie producers to encode the audio in the shows and films you watch. Your home theater equipment--AV receivers and Blu-ray players--then decode the audio to give you the effect you want.
Tired of boring two-channel stereo? Apply a matrixed surround sound format like Dolby Pro Logic II or DTS Neo:6 and use *all* of your speakers!
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Case Study Lam Cha Can Ca Doi Tay campaign OPPOCam Hua
OPPO smartphone creates campaign “Làm Cha Cần Cả Đôi Tay”
to encourages dads to put their phones down, and spend more
time with their kids.
Admicro is ambitious to help a smartphone brand address the
subject of fatherhood on an emotional level to raise public
awareness, rather than just promoting the brand’s products.
This document compares and contrasts the iPhone and Blackberry mobile phones. It provides an overview of each product's history, key features, and marketing strategies. A SWOT analysis is presented for both the iPhone and Blackberry. Finally, the document directly compares the iPhone 4S and Blackberry Bold 9900 models across various specifications and capabilities.
The document outlines key concepts related to Sony's production and operations, including:
- An introduction of Sony and its products like laptops, mobile phones, and the Sony Vaio laptop.
- Factors of production for Sony like land, labor, machinery, and capital. It also discusses how fluctuations in factor prices and supply impact production.
- Determinants of demand for Sony's products and how changes in factors like price, income, and tastes affect demand.
- Price elasticity of demand and supply. Income and advertisement elasticities are also discussed.
- Sony Vaio operates under monopolistic competition. Production functions and opportunity costs are presented.
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need fixing. The repair industry is fragmented with many small independent shops. Fix My Phone plans to franchise its brand, setting an initial franchise price of $40,000. The proposal covers supply and demand analysis, costs, competition and other factors relevant to launching this business.
The document provides a marketing campaign plan for the Windows Phone 7 Series targeted towards UK students. It includes:
1) Market research showing opportunities in the smartphone market and identifying students as a target segment.
2) Primary research through surveys and focus groups finding students are interested in the WP7's features but lack awareness.
3) A campaign concept of 6 student communities ("Sports Mad", "Music Lover" etc.) to fully engage users and facilitate a social, networked experience.
4) Objectives to identify the WP7 as the leader for UK students and increase awareness, satisfaction and sales among this segment.
The document discusses a study on purchase behavior of mobile phones among women. It analyzes key factors that influence women's mobile phone purchasing decisions, such as price, brand, and expectations about future price changes. The brand ambassador of a product can also impact purchasing preferences. The mobile phone industry is growing rapidly, especially in emerging markets like Asia and Africa. India has over 840 million mobile users and is a major manufacturer of mobile phones.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Have you used a Sony VAIO laptop before? Here you can have a look back at the golden age of Sony VAIO PCs, and learn why an used-to-be innovative PC company failed to meet the market changes and exited the market.
The document proposes developing an "iPod Senior" targeted towards seniors. It summarizes interviews with seniors to understand their needs and interests. Key features of the proposed iPod Senior include health applications, 911 alerts, reminders for appointments and medications, and a 24-hour helpline. The strategic fit for Apple is outlined, noting their focus on innovation and how this product could extend their current lines. Competitive advantages include Apple's technological leadership and lack of direct competitors in this senior market. Pricing is proposed between $90-135 with senior discounts.
Richard Lopez needs to choose a market segment for Sony Vaio laptops in China. Three market research reports analyzed Chinese consumers:
1. The Shanghai Report found a growing segment of "detail oriented" post-1980s consumers seeking status and technology.
2. The CLUES report identified six laptop user segments, including "Entertainment Lovers", "Business focused", "Family users", and "Tech enthusiasts".
3. The Project Compass global research found six segments, including "Technosocializers" who are interested in multimedia and social media.
The solution is to target the business professionals with high incomes identified in the Shanghai Report, the "Business focused" segment from CLUES, and
The document discusses plans for developing a mobile retail shopping application for an Indian retailer called Ezone. It summarizes that the application will provide a one-stop mobile shopping platform allowing users to shop anywhere, anytime through an intuitive interface. It then outlines the design and development process, presenting wireframes and storyboards of key application screens. Finally, it discusses how the application will benefit Ezone by extending their brand reach and enhancing the customer experience through innovative features.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.
The survey aimed to understand consumer preferences and identify opportunities for an Android-based mobile device. It found that respondents want a reliable, affordable phone with no provider restrictions that has good multimedia and app capabilities. To successfully position an Android phone, the survey recommends pricing it competitively, including popular apps, and providing customizable features and services beyond the basic package. It also questions whether Google should offer two versions - one simple and one slightly more advanced.
Audio Essentials for Broadcast and MultiscreenEllis Reid
This wall chart highlights the key terms and standards required for the delivery of premium audio across broadcast and multiscreen workflows. It is designed as a quick reference for people who are responsible for delivering rich media experiences acress broadcast and over the top networks
Home Theater: Surround Sound Formats teaches you about the many standards employed by TV and movie producers to encode the audio in the shows and films you watch. Your home theater equipment--AV receivers and Blu-ray players--then decode the audio to give you the effect you want.
Tired of boring two-channel stereo? Apply a matrixed surround sound format like Dolby Pro Logic II or DTS Neo:6 and use *all* of your speakers!
Mono recording uses a single audio channel to record sound, resulting in smaller file sizes but lacking sound perspective. Stereo recording uses two audio channels to provide sound perspective but results in larger file sizes. Uncompressed file formats like .WAV files maintain high quality but are very large, while lossy compressed formats like MP3 sacrifice some quality for much smaller file sizes and portability.
This presentation gives you the basic idea about surround system. Various aspects to be considered while designing surround system and it's various formats.
This document provides an overview of digital audio editing using Audacity software. It discusses how sound is converted to digital format, the basics of using Audacity for recording and editing audio, and how to save projects and export audio files. It also covers using Audacity to create podcasts by recording audio, saving it as MP3 format, and uploading it to a podcast channel for subscribers to access.
This guide book prepared by Dolby, Harmonic and TDG offers a detailed examination of the technological innovations and standards that are defining UHD video and audio, as well as a realistic assessment of the market dynamics that will determine the pace at which UHD matures and diffuses.
Surround sound uses multiple audio channels to immerse the listener in the sound environment. It originated in movie theaters using many speakers to diffuse sound throughout the cinema. Modern home theater systems use 5.1 or 7.1 channel configurations with speakers in front, center, and surround positions. Surround sound formats have evolved from mono to stereo to surround formats like Dolby Digital and DTS that add discrete channels for an immersive 3D soundfield.
This is the seminar report of my presentation
Link for the pressentaion file is
http://www.slideshare.net/arjunrtvm/3d-printing-additive-manufacturing-with-awesome-animations-and-special-effects
Why We Track Video Statistics – And Why It Matters
In 2009, the Invodo Marketing team started collecting third-party statistics related to video’s growing business impact. Every morning, we scan our inboxes and RSS feeds to uncover and deliver compelling new stats to our website’s Video Statistics page.
For prospects and clients, this page provides proof points to support the business case for a video program. The Video Statistics page is among the top traffic-generating pages on our site, and one of the only places on the web where product video information is consolidated.
As more and more retailers use video and new data is collected, our Video Statistics page has started to burst at its seams. In order to organize and make sense of the data, we present this report.
Below, we summarize the most important video statistics from the past year from sources including Forbes, MediaPost, Internet Retailer, research from our own client base, and more. Also, we’ll give you a preview into what’s coming, including 2013’s earliest insights combined with predictions on what to expect in the year ahead. We hope that these statistics will help you build your own business case for a video program.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
Fresh Digital Group promotes the power of mobile video advertising. Mobile video consumption has increased significantly and now accounts for over 50% of digital video traffic. Marketers can create successful mobile video campaigns by focusing on high production value, customizing ads for different bandwidths, engaging audiences through interactivity, providing additional related content, and creating second-screen experiences to capitalize on social engagement. Measurement of mobile video success remains a challenge.
Definition of Audio Quality and HappinessHenry Wong
This document discusses defining audio quality in terms of consumer experience rather than traditional engineering standards. It examines how industries like photography and computers reached a "threshold of adequacy" where specifications became less important to consumers. Audio has similarly become a "background" part of most entertainment experiences. The document proposes six new metrics for evaluating audio quality focused on consumer interactivity, customization, immersion, and identity expression. These metrics aim to make audio engaging again by rewarding consumer behavior and choices within audio experiences.
POKKT Video - In App Video MonetizationArvind Mishra
POKKT is a mobile video ad monetization platform that works with developers to integrate video ads into mobile apps, especially gaming apps, targeting users in India and Southeast Asia. It serves over 60 million video ads per month to reach over 20 million unique users. POKKT's software development kit allows it to serve targeted video ads to users based on location, time, gender, age, device, and carrier.
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Why Should Retailers Invest in Digital Voice Assistants?Colleen Rodericks
- Digital voice assistants like Amazon Alexa and Google Home are becoming increasingly popular, with 65% of owners saying they cannot go without one. Their use is expected to grow significantly in coming years.
- Voice is becoming a preferred interface for many consumers and will disrupt retail. Smart speakers are used daily for tasks like shopping, entertainment, and getting information, with the average order value for voice shopping being between $50-200.
- Retailers should view voice as a strategic selling channel and develop a voice shopping strategy to tap into this growing market. Partnering with companies like Amazon and Google on voice initiatives can help retailers succeed with voice.
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It has diversified business including consumer electronics, gaming, entertainment, and financial services. Some of Sony's major product lines include televisions, home video, digital photography, portable audio, games, and mobile phones. In the past, Sony failed to capture significant market share in MP3 players due to lack of innovative spirit, commitment across departments, and decision to use its own ATRAC format instead of the popular MP3 format.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology, unlocking new opportunities for brands. Innovation in automobiles, like electric vehicles and self-driving cars, will change the relationship between consumers and brands. The trends highlighted from CES 2018 that will most impact marketers include the growth of voice control across many devices, advances in augmented and virtual reality, and new ways for brands to utilize consumer data insights and blockchain technologies.
This document provides an overview and agenda for strengthening the Poly business plan. It discusses industry trends towards remote work and hybrid models. It outlines Poly's product portfolio and competitive advantages in areas like ease of use, security, and low bandwidth needs. The document performs a SWOT analysis and discusses the video conferencing market size and key partners. It proposes strategies to increase partners and capture opportunities through training, marketing, and targeting large deals.
Porter's five forces model and porter's value chain - Sonyell_suhaily
Porter's Five Forces model and Value Chain model are two competitive strategy models created by Michael Porter in 1979. Porter's Five Forces model is used for industry analysis and business strategy development. Porter's Value Chain categorizes a company's primary activities as inbound logistics, operations, outbound logistics, marketing and sales, and service, and secondary activities as procurement, human resources, technology development, and infrastructure. The document then analyzes Sony using these two models, examining the intensity of competitive rivalry in Sony's markets, the threat of new entrants, the threat of substitutes, and the bargaining powers of customers and suppliers in Sony's various business segments.
This document summarizes a hearing aid app called Petralex. It offers an affordable hearing aid solution starting at $99 in the US and 599 yuan in China using smartphone-based hearing aid technology. The app provides features like hearing tests, audio tuning, profiles, and a personal assistant. It has over 1 million downloads and good user reviews praising its affordability and functionality. The document outlines the product roadmap, technology, patent, market size and opportunity for affordable hearing solutions, as well as marketing and development plans.
Team Precise proposed developing a new media player compatible with Apple products under the Beats brand to leverage Beats' reputation in audio equipment. The media player would support more file formats than the iPod and be priced between $199-299 depending on storage size. It would be manufactured by Foxconn in China to keep costs low. The team outlined marketing and implementation strategies, including displaying prototypes at Apple Stores in 2015 and a full release in December 2015. They projected selling over 100 million units worldwide.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Mobile is transforming consumer behavior more than any other technology. It is becoming ubiquitous with nearly everyone expected to have a smartphone by 2020. Mobile provides marketers a unique opportunity to engage consumers in a very personal way. Research by the Mobile Marketing Association (MMA) found that optimizing mobile marketing campaigns and allocating 12-20% of budgets to mobile can increase overall campaign performance by 7-60%, depending on the campaign and location. As smartphone adoption increases, the portion of marketing budgets allocated to mobile is also expected to increase from 15-20% currently to 20-30%. Mobile represents a significant opportunity for marketers but must be done right to realize its full benefits.
Razorfish Global Tech Summit 2015 - David Iudica, YahooRazorfish
The document discusses the rapid rise of smartphone dominance. It finds that within 5 years, 71% of users will rely primarily on their smartphones for digital activities. Currently, 18% of users are considered "smartphone dominant" but this will grow to 57% within 2-3 years as the behavior spreads to all demographics. Three factors will accelerate this shift: 1) developing experiences for larger screens like phablets that see the fastest growth, 2) improving cross-device experiences as many users multitask across devices, and 3) adapting to trends in app replacement and innovation to drive continued app usage. Marketers must recognize this mobile-first environment and create integrated, cross-device strategies using formats like native ads that work
This webinar was presented on October 9, 2013. It takes a look at the Mobile Ecosystem, what we see as obstacles and opportunities in the space, trends, look at the role of the consumer, and give tips to drive more monetization.
Apple designs and manufactures consumer electronics like Mac computers, the iPod, and the iPhone. Their main products also include software like iTunes. The iPhone was introduced in 2007 and was an internet-connected smartphone with features like a touch screen, camera, and media player. The iPhone 3G added 3G wireless and GPS mapping. Apple uses marketing strategies like advertising, retail stores, and partnerships with carriers to promote their brand and products.
Similar to IDC/Dolby Brief: The Mobile Audio Opportunity 2015 (20)
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Things to Consider When Choosing a Website Developer for your Website | FODUU
IDC/Dolby Brief: The Mobile Audio Opportunity 2015
1. Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
An IDC Infobrief, brought to you by Dolby Laboratories, Inc. | March 2015
2. Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
2
OEMs have an opportunity to deliver superior experiences, and when these are showcased,
they enable greater consumer experience and device satisfaction.
IDC’s research shows that while display-related components drive approximately 45% of a
mobile device’s costs, audio makes up less than 5% of costs. Based on IDC’s ConsumerScape
360° studies, we know that consumers who are more satisfied with their device’s audio are
also more satisfied with the video experience and with their device overall.
Today, only 34% of smartphone owners are highly satisfied with their phone’s audio
compared to 67% of smartphone owners being highly satisfied with their phone’s display.
Despite this, the industry has educated consumers to look for advancements in mobile
technology like display size, megapixels, and even memory, yet the industry has not
taken steps to educate consumers how mobile audio can improve their entertainment
experience.
Executive Summary
THE COST OF DISPLAY MODULE ACCOUNTS
FOR 45% OF THE COST. COMPARED WITH AUDIO
—WHICH ACCOUNTS FOR JUST 4-5%.
An IDC Infobrief, brought to you by Dolby
3. 3
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
Given audio’s relatively small impact on cost and the tremendous number of owners that are
not highly satisfied with their device’s audio experience, audio technology should become a
new focus area to greatly improve overall customer satisfaction.
6 out of 10 consumers across the globe purchase a mobile device in the store, so it is critical
that retailers and operators create environments that showcase the benefits of better audio for
an overall improved device experience.
Prioritizing the entertainment and audio experience can be done at flagship stores and make
a marked difference in influencing consumers. And when technology improvements are
coupled with affiliate marketing efforts—partnering with an audio technology leader, a media
streaming partner, or the right musician—the effectiveness is materially improved.
Executive Summary, Continued
CUSTOMERS ACROSS
THE GLOBE PURCHASE
A MOBILE DEVICE
IN A STORE.
4. 4
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
Based on IDC’s research, only 1 in 3 users reports being highly satisfied with their
phone’s audio quality, leaving 67% of the market with a sub-par device experience.
To seize this opportunity, OEMs need to take advantage of the tremendous number of
devices sold at retail. 59% of phones and 51% of tablets are sold in the store. Given this
opportunity to educate and evangelize the benefits of a premium audio experience,
retailers need to shift from selling specs to selling experience.
Seizing the Audio Opportunity
So how does the industry do this?
4 Educate consumers and evangelize the benefits of improved audio experiences as part of the
entire entertainment ecosystem—for more immersive TV/movie, gaming, and sports viewing.
4 Demonstrate in the store the difference that better audio technology can make. Focus on
flagship stores and high-traffic locations with interactive experiences.
4 Partner with audio technology brands and/or entertainment companies and artists to drive
greater association with audio quality.
5. 5
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
While smartphone sales are being fueled by strong demand for large-screen phones, the
sub-$200 segment is growing from just over 20% of the market in 2014 to approximately
60% of global phones sales in 2018. The end result is increasing pressure on ASPs* and profits.
Simultaneously, tablet demand has softened, but 2-in-1s help buoy ASPs.
Phones Tablets: Outlook Mixed
An Industry Under Continuous Pressure
Worldwide Smartphone and Tablet ASPs*
*Note: ASP refers to average selling price
China will account for
46% of all smartphones
shipped by 2018, with
ASPs of $198.
Rapid growth markets of
India and Indonesia
will see prices in 2018
hit $123 and $156,
respectively.
$271
$387
$313 $323
2014 2018
6. Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
6
Back to basics—consider the cost
of device components
On average, a smartphone display can cost
$38, accounting for as much as 45% of the
cost of the device. By comparison, smartphone
audio components cost approximately $3.79
or 4% of the cost of the device. Although
display specifications provide headlines for
press releases, our consumer research clearly
demonstrates that improvements in audio drive
greater satisfaction of the video experience
and higher overall device satisfaction. And given
audio’s low cost, even a modest investment can
dramatically improve the user experience.
Audio: Driving Higher Customer
Satisfaction at Minimal Cost
2014 Smartphone Component Costs
Display: 45%
Audio: 5%
62% of smartphone
owners are highly
satisfied with
the display.
…but 67% are
not highly satisfied
with the audio.
Quality audio requires minimal investment
but opens the door to opportunity.
An IDC Infobrief, brought to you by Dolby
7. 7
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
Why Make the Investment?
Because Experience Matters
Audio/Video Entertainment Quality Affects Device Satisfaction
Consumers’satisfaction with their
mobile device relates to their
satisfaction with the device’s audio
and video. Though secondary to
video, satisfaction with device
audio strongly relates to and helps
predict consumers’satisfaction
with their mobile device.
Size of bubble indicates relative
impact of video and audio
satisfaction on device satisfaction.
Relation of bubble to total device satisfaction (how
far along the arrow each bubble is) represents how
strongly correlated each is to total device satisfaction.
Only 1 out of 3 smartphone users is highly
satisfied with audio entertainment quality.
Lower correlation with satisfaction
LesspredictiveofsatisfactionMorepredictiveofsatisfaction
Higher correlation with satisfaction
Mobile Device
Satisfaction
Video
Satisfaction
Audio
Satisfaction
Mobile device satisfaction is driven by high
satisfaction with video and audio.
8. 8
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
IDC forecasts phenomenal growth in the
number of people using their mobile devices
to play games, watch videos, and listen to
music. The impact goes beyond driving device
sales and mobile data plans and is driving
tremendous growth of consumer spend on
streaming mobile music, TV, and movies—
with expected growth from $1.4 billion in
2014 to over $7 billion in 2018.
Mobile Entertainment Adoption
Across the Globe Is Stunning
Music:
Streaming
Music:
Streaming
TV/Movie:
Streaming
TV/Movie:
Streaming
Games Games
n Asia n EMEA n Americas
2014
2018
900
800
700
600
500
400
300
200
100
0
EXPECTED GROWTH FROM
$1.4 BILLION IN 2014 TO
OVER $7 BILLION IN 2018
9. 9
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
37%
40%
11%
5% 7%
Device
Speakers
Ear Buds
Headphones
External
Speakers
DK/Other*
48%
26%
14%
7% 5%
Device
Speakers
Ear Buds
Headphones
External
Speakers
DK/Other*
Question: When
using your [tablet/
smartphone] for
entertainment
(watching video,
playing music, etc.),
what is the most
common way you listen
to the audio? [Two
separate questions]
* DK = don’t know
Source: IDC ConsumerScape 360°, 2014
How We Listen
Variation Because of What, When, Where…
Given the relatively high use of built-in speakers, OEMs have an opportunity to differentiate
on the design and speaker quality. Some OEMs recognize this and are addressing it by adding
more and better speakers to some models.
For the entertainment we listen to, the content creation ecosystem is essential. From capture
to postproduction, mastering, distribution, and display, sound quality is integral for consumers’
audiovisual experiences of music, video, and gaming content.
10. 10
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
Retail continues to drive the majority of mobile device sales, and with these physical
channels comes the opportunity for OEMs, retailers, operators, and others to demonstrate a
differentiated experience at the point of sale. In-store demonstrations should be prioritized at
flagship or high-traffic stores. IDC research found that partnerships with audio technology
companies, well-recognized entertainment companies (TV, movies, OTT providers, etc.),
and artists can be very effective in educating, evangelizing, and validating superior audio
experiences that improve overall mobile entertainment experiences.
Retail Trumps Online:
Educate Evangelize
59% 61% 55% 57%
Global Americas EMEA Asia
In-Store Smartphone Purchases
In-Store Tablet Purchases
51%
Global
47%
Americas
50%
EMEA
53%
Asia
“There are several examples where OEMs
have successfully integrated strong audio
brands and well known music artists.”
– VP Marketing, Mobile Carrier
“Consumers don’t know what the standard
in audio quality on mobile is—despite its
importance to satisfaction with the entertainment
experience and device satisfaction.”
– GM, Mobile Carrier
11. 11
An IDC Infobrief, brought to you by Dolby
As mobile entertainment consumption becomes more a standard around the globe, the
audio experience intrinsically becomes more of a valuable component leading to mobile
device satisfaction. While gains in technology performance abound, OEMs have not
focused on the ingredients required to make great mobile experiences, both audio and
video. Storytelling experiences on mobile will require higher-quality content to better
engage consumers. Now more than ever, each stakeholder—OEMs, mobile carriers,
content producers, content distributors (OTT), and retailers will be expected to play a role
in emphasizing audio.
In Conclusion
Making Audio Matter
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
12. 12
An IDC Infobrief, brought to you by Dolby
“You need to show them—or let them hear it–for themselves…”
– Experience Product Manager, US Mobile Carrier
On driving high-quality audio value proposition in
retail: “No replacement for the experience.”
– Director Marketing, Major Mobile Chipset Supplier
“They’re skeptical until they hear it.”
– VP Product, Major Mobile OEM
“Demonstrating the value to consumers is a challenge
today—because consumers are not familiar with standards.”
– VP Product, Major Mobile OEM
IDC’s interviews across carriers and
OEMs are littered with the theme,
“They get it when they hear it.”
Audio … Something You
Need to Experience
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
13. 13
An IDC Infobrief, brought to you by Dolby
Seize the Audio Opportunity
How Improvements in Audio Can Drive Mobile Experience
In this IDC report, brought to you by Dolby, we leveraged IDC’s vast
syndicated research and conducted new primary research. IDC did a series
of in-depth interviews with stakeholders from across the mobile ecosystem,
including OEMs, chipset makers, mobile carriers, and IP licensing
organizations; we also utilized secondary research from the industry.
IDC leveraged its ConsumerScape 360° consumer survey research—with
more than 50,000 consumers surveyed across 26 countries—as well as
syndicated research and forecasts from IDC’s Mobile Phone Continuous
Information Service (CIS) program, IDC’s Tablet CIS Program and IDC’s
Mobile and Wireless Tracker® + Data Products as well as other IDC research
and tracker products.
This study was designed to gain insights into the role audio plays
in delivering quality entertainment experiences via mobile devices
and the opportunities and challenges this presents to the industry.
Communications (i.e., calls) were not the focus of this research and report.
In This Study