Steve Jobs co-founded Apple in 1976 and led the company through many innovations such as the Macintosh in 1984 and iPod in 2001. However, Jobs resigned in 1985 due to struggles at Apple. When Jobs returned in 1997, Apple's fortunes changed and it saw success with products like the iMac in 1998 and iPhone in 2007. After Jobs' death in 2011, Tim Cook became CEO and has overseen changes like increased diversity, acquisitions, openness, and donations to humanitarian causes to continue Apple's success. However, growth under Cook has been slower than in Jobs' period, though Apple remains highly profitable and innovative.

1. Apple Before and After
STEVE JOBS

3. APPLE’S FOUNDERS
Steve Jobs
1955 - 2011
Steve Wozniak

4. Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Job’s resign -
1985
1976 - 1985

5. … TO THE
STRUGGLE
1985 - 1996
By 1990:
Apple was the most profitable
PC company in the world
Mid of 1990s:
Declined sales and
profit
Powerbook -1991

6. NEW BEGINNING FROM STEVE JOBS’S
RETURN
1997: Apple joined Microsoft to
release new versions of Microsoft
Office for the Macintosh
1998: Introduced iMac and gained
profit

7. 2001: iPod - icon of the
Digital Age
2003: iTunes desktop
software and iTunes Music
Store were introduced

8. Jan 2007: Apple Inc.
June 2007: iPhone – Invention of the year
2008: App Store

9. Steve launched iCloud
– June 2011 :
With iCloud users can store photos, apps,
doc, calendars and access songs on iTunes
without having them to store in the
phone’s memory.

10. On October 4, 2011,
Apple announced
the iPhone 4S Price
$199 16GB
$299 32GB
$399 64GB

11. APPLE AFTER
STEVE JOBS

12. Senior Analyst, Vinay Gupta points to four core
ways Apple has changed under Cook. He
describes these as:
• Diversity in decision making;
• A new found openness to acquisitions and
collaborations;
• Making the company more investor friendly;
• Donating more to humanitarian projects.
• He sees these changes as an “evolution for
survival” that comes with any change in
leadership.

13.  Diversity
 Acquisitions
 Innovation
 Products
 Brand
 Humanitarianism
 Investors
Other than this :
 The share of profits
in the smart phone
business has gone up
(76% to 87%).

14. That level of growth is slower than in periods
under Mr. Jobs; for instance, between the
holiday quarter of 2010 and the holiday quarter
of 2011, iPhone sales rose by 130 percent.
The iPhone’s growth under Mr. Cook has also
lagged that of the wider Smartphone industry,
which means that Apple’s market share has
been in decline.

15. Conclusion
Apple will always be strongly associated with
Steve Jobs but like any company, it needs to
modify, diversify and progress to stay relevant
in the global marketplace. At the present Tim
Cook does seem to be doing that. And surely
that is all it really matters.