This presentation provides a S.W.O.T. analysis of Apple. It outlines Apple's strengths as strong brand reputation, loyal customer base, innovative mobile technology, and strong financial performance. Weaknesses include high prices, lack of compatibility with other operating systems, and potential defects in new products. Opportunities lie in growth of tablet/smartphone markets and launching new products like iTV. Threats consist of rapid technology changes, tax increases, rising costs, and competition from Android and Samsung.

1. Presentation on
S.W.O.T Analysis of Apple
By: Shrey Saxena / PGDM final year / Enrolment no. 1413

2. Company Background
Name Apple, Inc.
Logo
Industries served Computer hardware, Computer software, Consumer electronics,
Digital distribution
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Tim Cook
Revenue $ 156.508 billion (2014)
Profit $ 41.733 billion (2014)
Employees 72,800 (2014)
Main Competitors Samsung Electronics Co., Ltd., Amazon.com, Inc., International
Business Machines Corporation, Cisco Systems, Inc., Google
Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo
Group Limited, Hewlett-Packard Company, Sony Corporation and
many other companies.

3. Apple SWOT analysis
Strengths
Customer loyalty combined with expanding closed
ecosystem
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross
profit margin 43.9% and no debt)
Brand reputation
Retail stores
Strong marketing and advertising teams

4. Weaknesses
High price
Incompatibility with different OS
Decreasing market share
Patent infringements
Further changes in management
Defects of new products
Long-term gross margin decline

5. Opportunities
High demand of iPad mini and iPhone 5
iTV launch
Emergence of the new provider of application
processors
Growth of tablet and smartphone markets
Obtaining patents through acquisitions
Damages from patent infringements
Strong growth of mobile advertising market
Increasing demand for cloud based services

6. Threats
Rapid technological change
2014 tax increases
Rising pay levels for Foxconn workers
Breached IP rights
Price pressure from Samsung over key components
Strong dollar
Android OS growth
Competitors moves in online music market

7. THANK
YOU