The document discusses targeting a sophisticated audience aged 18-30 for a new possession horror movie. It describes the target audience as bored of typical horror films and seeking something more sophisticated. It then explains that possession horror was chosen as the genre because it has many conventions to explore while still appealing to a wide audience. Finally, it provides a 3 sentence summary of the movie's plot where a family is tormented by an evil jack-in-the-box that possessed the father as a child and now threatens his son.