A presentation on the course content of the Video Marketing for Business Training Course available to members of social-tree.co.uk. Video Marketing is an incredibly powerful tool for marketing and promoting your business. Find out the in depth methodology you need for your business at social-tree.co.uk

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2. video marketing >> course content overview

3. [note – each module will contain a differing number of individual videos dependant on the
content covered]
module 1 > the why
• video marketing can do amazing things for your business, but
why use it in the first place? we go in-depth on why you
should be using video in your business, and it’s a pretty
convincing argument…
module 2 – why youtube?
• understanding the biggest and best platform for your videos,
that also happens to be the 3rd
largest search engine on the
planet
module 3 > the fear
• we understand why you are not using video (not comfortable
in front of the camera, don’t know what to put in a video,
don’t know how to do it etc)
so, we give you the solutions to those problems

4. module 4 > the what
• defining the process – it’s not just as simple as recording a
video, you need a detailed outline of the methodology, the
process from start to finish, to make sure you get something
out of all this
• defining the overall strategy – what are you trying to achieve
module 5 > what to shoot #1
what are you actually going to make a video about?
• keyword research
• market research
• customer communication
• emerging trends within, or the impact of external events on,
your industry
• google trends tutorial

5. at this point, we will choose a live example that we will use as our
own video through the course, so you can follow that video
through the different stages of the process, and really get a
feel for how all this works.

6. what to shoot #2
the fundamentals
you have your ideas – now you need a structure to work to
• length
• scripting / storyboarding
• content awareness – give something to the viewer that they
need or enjoy or will learn something from. be educational,
insightful, entertaining, give behind the scenes access etc
• start, middle and end structure
• “tell ‘em what you’re gonna tell ‘em - tell ‘em - and then tell
‘em what you’ve told ‘em”
• asking the viewer to do something

7. module 6 > the actual video
we show you how to actually shoot the example video, so that
you can see the recording process, and how easy it can be.
we also look at screen capture recordings as another example

8. module 7 > editing
congrats – you’ve recorded your video! now you need to edit it.
• why do we need to edit
• what is the editing process
• simple editing tools anyone can use
• options for more advanced editing – ie outsourced to
fiverr.com, elancer.com, odesk.com etc
• saving video files for upload

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10. module 8 > youtube 101
• understanding what youtube is
• understanding how youtube works – how the algorhythms
rank videos, what you need to do in order to get the most out
of youtube
• the importance of a video series
• gaining authority on youtube

11. module 9 > creating your youtube
• creating a profile
• what is a youtube channel
• why you need a channel
• creating your channel
module 10 > video uploading + video optimizing
• how to get your video on youtube
• what to do with it once it’s uploaded
• thumbnails
• keywords and tags optimization
• metadata

12. module 11 > video annotations
• what are annotations
• different types and functionality
• why do you need them
• how can they help
module 12 > optimizing your channel
• why you need to optimize your channel
• how to optimize your channel

13. module 13 – video engagement
engagement is one of the key goals of your video marketing –
but:
• what is engagement
• why should you encourage it
• how do you encourage engagement
• what do you do with it when you have it
• how will it help you
• demonstrating how this dialogue with viewers links in to overall
authority and digital strategy

14. module 14 – viral
• the realities of viral video – what that means in business
• viral can be a good thing – but it is not the goal
• what the goal is
• golden rule – you cannot make something “go viral”
• module 15 > youtube + views = traffic?
• views are not traffic
• definition of what traffic is
• why you need traffic, not views
• how to get traffic through your videos (annotations, CTA’s,
links etc)

15. module 16 > youtube analytics
• what are analytics
• what can you see with youtube analytics
• how powerful is it
• how does that help you
• importance of regular analytics information and how it will
affect your strategy

16. module 17 > overall strategy
• what are you trying to achieve
• how does video and youtube marketing form part of that
strategy
• wider digital marketing and inbound marketing strategy
• get everyone bought in and on board with what you are
trying to achieve – shouldn’t be too hard - they’re gonna be
on tv! how cool is that!

17. module 18 > the key to great content is creativity
• video marketing above all else presents a huge opportunity to
be different, and different is good – so get creative
• stand out from your competitors – shake up your industry
• open this up to your whole team, your whole company – you
never know where inspiration will come from
• use free resources like archive.org to give you more creative
ideas – grab an old 50’s tv advert and record your own audio
• record at exhibition stands, networking events, team building
events, make an industry sitcom – whatever you can think of
• and please god don’t just stick to the obvious “hi, I work here,
and I love it. ooh, a typical day for me? – well there is no
typical day here…” blah blah blah

18. module 18 > video marketing course review
run down of all modules and what you have now learned
now go apply it