The document provides tips for getting an app ranked and noticed in the App Store top 100 list. It recommends using targeted paid advertising through ad networks to get thousands of downloads in the first day. Unpaid promotion techniques include optimizing the app title and keywords for search engine optimization (SEO), offering a free version, and encouraging reviews. The document also lists ways to get press coverage, such as writing blog posts where Apple employees participate and meeting the Apple team at conventions. Overall it outlines paid and unpaid marketing strategies to help apps gain visibility and success.

2. Index
 Get ranked!
 Get noticed!
 What do you need?
 How to market?

3. Get ranked!
Get ranked!

4. CrackAppstore top 100 list
Appearing in the top 100 list increases daily
new users by an average of 2.3x

5. Launge date

7. Paid
With untargeted ad impressions converting at a high
estimate of 0.2%, we need 1.25 million ad
impressions to get 2500 downloads. Ad networks
typically sell inventory on a CPC basis, at a
minimum of 5 cents per click. With top networks
performing at around 3% CTR, 1.25 million ad
impressions generate 37,500 clicks. This translates
to a one day minimum cost of $1875.

8. Promote from ads within other
apps.
iPhoneads offer very high levels of engagement
including click to call, click to video and click to app
store. A growing number of ad networks provide in-
app advertising options with audience targeting that
includes age, gender, geography, category, carrier,
device and handset. Pricing models include bid per
click and per engagement. Conversion tracking and
reporting are standard offerings. Check out these
folks:
Medialets,Quattro Wireless,Admob

9. Unpaid
SEO
- Use keywords in app name and app listing
- Use numbers or the letter a at the beginning of
the app title (“sort by name”)

10. Price
- Offer a lite, free version of a paid app
- 3-day promotions

11. Reviews
Encourage users and friends
to write reviews:
- Appirator App script
- Fuel My App

12. Get some Apple friends
 Write on blogs in which the Apple team
participates as well.
 Meet the Apple team at conventions

13. List of tips
 Use url iTunes in all existing communication
channels.
 Use Appstore and other market logo’s in
communication
 Get a lounge sponsor or a co-promoter
 Setup a facebook fan page and Twitter account
 Create a Wiki page

14. Get noticed!
Review sites:
 Press release incl. coupons and viral
 iPhoneclub (Test panel before release)
Branche specific sites:
 Coupons, linktrading, content
 Search directory registration

15. Sharing:
 Facebook and Twitter (integrated directory)
 Share using addthis (viral or other press releases)

16. What do you need?
 Database with app reviewsites
 Database paid or unpaid reviewers
 Viral
 Webpagina, tussenpagina (tracking visitors with
google alert)
 Webpage in order to exchange links.
 List of popular key words (http://www.brysonmeunier.com/228-
app-store-keywords-from-app-store-search-suggest/)

17. How to market?
 Service: Pricing, SEO, list of tips and contacting
review sites.
 Paid services: Benchmark relevant blogs and
websites and how to subscribe these sites, viral,
reviews, special url (SEO, tracking, review
sessions).
 Extra paid service: Guerilla, social, campaign
(partner advertising agency, good for the
relationship!)

18. http://www.iphoneapppromotion.com/?page_id=8

19. Hope to hear from you
soon!