This document provides tips and strategies for optimizing apps in the App Store to increase visibility and downloads. It discusses getting apps properly indexed and cataloged, making app content relevant for searches, and marketing apps to make relevant users aware. Key recommendations include using relevant keywords, integrating social media, offering free versions, encouraging reviews, and promoting apps on websites and to relevant communities. Analytics can also help optimize app performance.

1. App Store Optimization Bryson Meunier Associate Director, Content Solutions Resolution Media December 8, 2009

2. Agenda Indexing: Getting apps Catalogued Content: Making apps relevant for user searches Marketing: Making relevant users aware of app

3. Who is Resolution Media? Founded in 2003 4 Employees Joined the Omnicom Media Group in 2005 20 Employees Ranked Top 20 Search Firm by AdAge in 2006, 2007, 2008 90 Employees $150MM in annual search billings Headquartered in Chicago with additional offices in: New York San Francisco Los Angeles

4. Successful collaboration with partner agencies and clients Agencies Clients

5. Crowded App Marketplace Apple’s App Store has over 100,000 apps 2 billion apps have been downloaded in App Store alone What can marketers do to increase the visibility of their apps organically?

7. INDEXING App Store Optimization

8. Get App Approved Visit AppRejections.com for examples of what not to do. Read app store guidelines and tips and follow to the tee: http://developer.apple.com/iphone/news/appstoretips/ Apple recently removed 1000 + Apps (More than 1%) for scamming ratings system

9. Don’t Keyword Stuff Description Apple: “Improper use of keywords is the fourth most common reason for App Store rejections. ” Focus on relevance and provide real value

10. CONTENT App Store Optimization

11. Use Keywords in App Name and Developer Name Use App Store Suggest to find app search keywords: Popular apps of the moment e.g. the top 100 charts All time popular apps - the all time most popular and big iphone app brands Major PC-based online brands such as myspace, facebook, youtube and so on Generic keywords like "fun" or "sex“ iPhone specific keywords such as "lite"

12. Use Keyword Field and Increase Keyword Density App search engines have primitive ranking algorithms Irrelevant in web search, not in App Search Keywords imited to 255 characters in Apple’s App Store More than 20% density likely not human-readable

13. Follow the Leader Top Grossing Apps in App Store and Top 50 paid and free apps provide models for your future success

14. Integrate Facebook or Twitter Connect Facebook and Twitter are two of the most popular keywords in the app store Facebook’s mobile site had 2.3 M unique visitors in Oct 2009 (Ad Planner) Integrating connect makes app interactive while giving app developers legitimate claim to popular keyword

15. Offer a Lite or Free Version Free is the most frequently used keyword in app store suggest, followed by lite

16. MARKETING App Store Optimization

17. Encourage Users to Write Reviews Use Appirater App script to encourage loyal users to review app Trade apps for reviews at sites like Fuel My App

18. Promote the App on Mobile/Desktop Site Promote your brand where your users are Use text to be found in desktop and mobile engines

19. Increase Downloads with AdMob App Exchange Free way to enable app discovery and downloads: http://www.admob.com/exchange/

20. Alert Relevant Communities Community Type URL Directories http://mjelly.com/apps , http://www.apple.com/webapps/ Blogs http://www.appleiphoneschool.com/ Review sites http://iphoneapplicationlist.com/ Tech Blogs http://www.computerworld.com/s/article/9134636/Review_5_free_apps_that_make_project_management_easier_ Twitter http://twitter.com/search/users?q=mobile+app&category=people&source=find_on_twitter

21. Optimize with Mobile App Analytics

22. Further Reading How to SEO for Apple’s App Store http://searchengineland.com/how-to-seo-for-apples-app-store-18063 12 Ways to Improve Your iPhone App Ranking http://blog.mjelly.com/2009/10/iphone-appstore-seo.html Apple: Designing Content http://developer.apple.com/webapps/designingcontent.php

23. THANK YOU! BrysonMeunier.com/SES