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App Store Optimization Bryson Meunier Associate Director, Content Solutions Resolution Media December 8, 2009
Agenda ,[object Object],[object Object],[object Object]
Who is Resolution Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful collaboration with partner agencies and clients ,[object Object],[object Object]
Crowded App Marketplace ,[object Object],[object Object],[object Object]
 
INDEXING ,[object Object]
Get App Approved ,[object Object],[object Object],[object Object]
Don’t Keyword Stuff Description ,[object Object],[object Object]
CONTENT ,[object Object]
Use Keywords in App Name and Developer Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Keyword Field and Increase Keyword Density ,[object Object],[object Object],[object Object],[object Object]
Follow the Leader ,[object Object]
Integrate Facebook or Twitter Connect ,[object Object],[object Object],[object Object]
Offer a Lite or Free Version ,[object Object]
MARKETING ,[object Object]
Encourage Users to Write Reviews ,[object Object],[object Object]
Promote the App on Mobile/Desktop Site ,[object Object],[object Object]
Increase Downloads with AdMob App Exchange ,[object Object],[object Object]
Alert Relevant Communities Community Type URL Directories http://mjelly.com/apps ,  http://www.apple.com/webapps/ Blogs http://www.appleiphoneschool.com/ Review sites http://iphoneapplicationlist.com/ Tech Blogs http://www.computerworld.com/s/article/9134636/Review_5_free_apps_that_make_project_management_easier_ Twitter http://twitter.com/search/users?q=mobile+app&category=people&source=find_on_twitter
Optimize with Mobile App Analytics
Further Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! ,[object Object]

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App Store Seo

  • 1. App Store Optimization Bryson Meunier Associate Director, Content Solutions Resolution Media December 8, 2009
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  • 20. Alert Relevant Communities Community Type URL Directories http://mjelly.com/apps , http://www.apple.com/webapps/ Blogs http://www.appleiphoneschool.com/ Review sites http://iphoneapplicationlist.com/ Tech Blogs http://www.computerworld.com/s/article/9134636/Review_5_free_apps_that_make_project_management_easier_ Twitter http://twitter.com/search/users?q=mobile+app&category=people&source=find_on_twitter
  • 21. Optimize with Mobile App Analytics
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Editor's Notes

  1. Who is Resolution Media? We’re a top 20 search firm based out of Chicago. We also have other offices throughout the states.
  2. These are some of our clients and agency partners
  3. The app store represents a large opportunity but it’s difficult to stand out. What can marketers do?
  4. Optimization can help app searchers find your brand
  5. Getting content indexed is first in desktop SEO and in app store SEO