SlideShare a Scribd company logo
1 of 45
Mobile App Madness! Discovery and Distribution How to Promote your Applications! Prepared by: Gary Yentin Laurie Cutts March 31st, 2011
AGENDA ,[object Object]
 About App-Promo
 Mobile Marketing Apps in 7 Steps
 Sympatico Case Study
 Conclusion,[object Object]
[object Object],   (Apple, Blackberry, Android, Nokia and Windows) ,[object Object]
Our clients include companies such as BlackBerry, Bell Canada, Intel, Kraft, Kellogg's, Nokia, Miller-Coors, Vitamin Water/Coca Cola and Universal Music. ,[object Object]
Key developer challenge is app discovery and market exposure More than 50% of developers willing to pay for premium app store placement
Monetization is a key challenge for developers. 1 in 5 developers report poor revenue
    The three most common channels to market applications are: App Stores Direct Website Commissioned Apps
WHEN TO START MARKETING YOUR APPLICATION
Think About Marketing In The Development Cycle. What’s unique about your app? Who is your target audience? Who are your competitors? What budget will you allocate to Marketing? Start Marketing Early. Planning Testing Submission Launch Development
MARKETING MOBILE APPS IN 7 EASY STEPS
1. CREATE AN UNIQUE      APP
[object Object]
Your app will stand out if you are the first app in your category of product or you reinvent an existing category,[object Object]
[object Object]
Be thoughtful about your messaging and keywords as they will help your app get found.,[object Object]
[object Object]
Make the website interesting as it will serve as a point of reference, a destination to send users and potential users.,[object Object]
[object Object]
Make the conversation about your app easy and engaging so people will want to share it on Facebook or Tweet about it. 
The more people talk, the more visibility your app will get, which will translate into sales.,[object Object]
Twitter Channels
5. PR IS IMPORTANT
[object Object]
Create a press release that plays to your strengths and highlights amusing or beneficial reasons why people would use your app.  
Your app should be easy to write about and provide access to icons, screenshots and videos.,[object Object]
Reach out to relevant consumer and trade publications and invite relevant blogs to give some promo codes away for free in a raffle. 
Review blogs and tech websites are an important part of the eco-system, the traffic and buzz they generate are worth pursuing.,[object Object]
6. MOBILE ADVERTISING     WORKS!
[object Object]
If you have a premium app, begin by determining your target cost per acquisition. 
For example, if you are charging $5.00 for your app and your cost per acquisition is $2.00, your profit is $3.00 per app.   
For free apps, you may want to invest in a pay- per-download program.,[object Object]
Targeted ads lead to higher CTRs, more downloads, and more revenue for you. 
Review your performance reports, so you can optimize your campaigns in real-time.,[object Object]
7. INVEST IN YOUR      LAUNCH
[object Object]
When you launch, MAKE IT BIG!,[object Object]
Humans vs. Aliens | Best Android Game 2011 | Best Android Games
[object Object]
Launch a mobile advertising campaign targeted to relevant audiences
Send out a press release , write up blog posts and inform your network,[object Object]

More Related Content

What's hot

Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
Ad6 Media
 

What's hot (20)

Mobile app marketing
Mobile app marketingMobile app marketing
Mobile app marketing
 
Big Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App MarketingBig Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App Marketing
 
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarThe Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
 
8 App Marketing Predictions for 2017
8 App Marketing Predictions for 20178 App Marketing Predictions for 2017
8 App Marketing Predictions for 2017
 
Social Action Mobile Marketing
Social Action Mobile MarketingSocial Action Mobile Marketing
Social Action Mobile Marketing
 
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
 
Marketing Plan for Mobile App
Marketing Plan for Mobile AppMarketing Plan for Mobile App
Marketing Plan for Mobile App
 
App Marketing Tips Playbook
App Marketing Tips PlaybookApp Marketing Tips Playbook
App Marketing Tips Playbook
 
Appboy / Metro Case Study
Appboy / Metro Case StudyAppboy / Metro Case Study
Appboy / Metro Case Study
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategy
 
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing GroupMobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
 
Combo App Marketing Program
Combo App Marketing ProgramCombo App Marketing Program
Combo App Marketing Program
 
Mobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to SuccessMobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to Success
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real Results
 
Beginner's Guide To Mobile Marketing
Beginner's Guide To Mobile MarketingBeginner's Guide To Mobile Marketing
Beginner's Guide To Mobile Marketing
 
Gaining the app visibility that matters
Gaining the app visibility that mattersGaining the app visibility that matters
Gaining the app visibility that matters
 
Appboy / Anthropologie Case Study
Appboy / Anthropologie Case StudyAppboy / Anthropologie Case Study
Appboy / Anthropologie Case Study
 
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
 
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects LondonChallenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
 
8 Ultimate Mobile App Marketing Stats You Must Know
8 Ultimate Mobile App Marketing Stats You Must Know8 Ultimate Mobile App Marketing Stats You Must Know
8 Ultimate Mobile App Marketing Stats You Must Know
 

Similar to Mobile app Madness-App-Promo

The Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App PromoThe Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App Promo
Putra Utama
 

Similar to Mobile app Madness-App-Promo (20)

How to do mobile app development
How to do mobile app developmentHow to do mobile app development
How to do mobile app development
 
Develop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdfDevelop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdf
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!
 
Optimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile AppsOptimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile Apps
 
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention
 
Driving Traffic to Your Mobile Apps & Sites
Driving Traffic to Your Mobile Apps & SitesDriving Traffic to Your Mobile Apps & Sites
Driving Traffic to Your Mobile Apps & Sites
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To Guide
 
Mobile App Marketing
Mobile App MarketingMobile App Marketing
Mobile App Marketing
 
The Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App PromoThe Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App Promo
 
Growing a Mobile App Business
Growing a Mobile App Business Growing a Mobile App Business
Growing a Mobile App Business
 
Mobile App Development Company in Chandigarh | Ellocent Labs
Mobile App Development Company in Chandigarh | Ellocent LabsMobile App Development Company in Chandigarh | Ellocent Labs
Mobile App Development Company in Chandigarh | Ellocent Labs
 
10 Rules of Brand App Marketing
10 Rules of Brand App Marketing 10 Rules of Brand App Marketing
10 Rules of Brand App Marketing
 
10 Best Practices for Brand App Marketing
10 Best Practices for Brand App Marketing10 Best Practices for Brand App Marketing
10 Best Practices for Brand App Marketing
 
10 Tips To Create a Mobile App That Ensures Business Success.pdf
10 Tips To Create a Mobile App That Ensures Business Success.pdf10 Tips To Create a Mobile App That Ensures Business Success.pdf
10 Tips To Create a Mobile App That Ensures Business Success.pdf
 
Loot Pitch Deck
Loot Pitch DeckLoot Pitch Deck
Loot Pitch Deck
 
Magazine publishers
Magazine publishersMagazine publishers
Magazine publishers
 
Mobile Apps Development
Mobile Apps DevelopmentMobile Apps Development
Mobile Apps Development
 
Big brand strategies for mobile app marketing
Big brand strategies for mobile app marketingBig brand strategies for mobile app marketing
Big brand strategies for mobile app marketing
 
10 big-brand-strategies
10 big-brand-strategies10 big-brand-strategies
10 big-brand-strategies
 
8 smart strategies to boost your mobile app downloads!
8 smart strategies to boost your mobile app downloads!8 smart strategies to boost your mobile app downloads!
8 smart strategies to boost your mobile app downloads!
 

More from Gary Yentin

App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)
Gary Yentin
 
Mobile personas2014
Mobile personas2014Mobile personas2014
Mobile personas2014
Gary Yentin
 
App Promo Android Toronto Session 10/25
App Promo Android Toronto Session 10/25App Promo Android Toronto Session 10/25
App Promo Android Toronto Session 10/25
Gary Yentin
 
App promo Wavefront Present 3/23.pdf
App promo Wavefront Present 3/23.pdfApp promo Wavefront Present 3/23.pdf
App promo Wavefront Present 3/23.pdf
Gary Yentin
 

More from Gary Yentin (14)

App retention:engagement july 18 th
App retention:engagement july 18 thApp retention:engagement july 18 th
App retention:engagement july 18 th
 
App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)
 
Mobile personas 2014 holiday survey results (oct 14) final
Mobile personas   2014 holiday survey results (oct  14) finalMobile personas   2014 holiday survey results (oct  14) final
Mobile personas 2014 holiday survey results (oct 14) final
 
Mobile personas2014
Mobile personas2014Mobile personas2014
Mobile personas2014
 
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
 
App promo Screen Presentation Oct 2013
App promo Screen Presentation Oct  2013App promo Screen Presentation Oct  2013
App promo Screen Presentation Oct 2013
 
App Promo Developer Survey 2013
App Promo Developer Survey 2013App Promo Developer Survey 2013
App Promo Developer Survey 2013
 
Canadian Mobile Personas
Canadian Mobile PersonasCanadian Mobile Personas
Canadian Mobile Personas
 
@Apppromo Developer 2013 Whitepaper
@Apppromo Developer 2013 Whitepaper@Apppromo Developer 2013 Whitepaper
@Apppromo Developer 2013 Whitepaper
 
App Promo Android Toronto Session 10/25
App Promo Android Toronto Session 10/25App Promo Android Toronto Session 10/25
App Promo Android Toronto Session 10/25
 
App promo Wavefront Present 3/23.pdf
App promo Wavefront Present 3/23.pdfApp promo Wavefront Present 3/23.pdf
App promo Wavefront Present 3/23.pdf
 
App Promo Android Toronto
App Promo  Android TorontoApp Promo  Android Toronto
App Promo Android Toronto
 
App-Promo Android Marketing TO Presentation
App-Promo Android Marketing TO PresentationApp-Promo Android Marketing TO Presentation
App-Promo Android Marketing TO Presentation
 
App promo apple expo presentation
App promo apple expo presentationApp promo apple expo presentation
App promo apple expo presentation
 

Recently uploaded

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc
 

Recently uploaded (20)

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 

Mobile app Madness-App-Promo

Editor's Notes

  1. [1] Your app is unique, make your marketing plan unique.If I copy what someone else did, it will work.[2] Think about marketing when creating the app. Features are important to engage and acquire users. Retention is as important as acquisition.What’s unique about your iPhone app? List all the features, graphics, sounds, functions that are unique to your app. This list will help you develop a marketing message for your app and keep you focused during app development. Who is your target audience? Who will buy your app and who do you really want to sell to? Are you focused on the teenage market? Do you have a business app geared to a specific type of profession? Understanding your audience will help you develop a targeted marketing plan. Who are your competitors? Are you going up against a large game developer or a business program? Knowing your competitors will help you define strategies to compete against the big boys.