This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.

1. Mobile App Madness!Discovery and DistributionHow to Promote your Applications!Prepared by:Gary YentinLaurie CuttsMarch 31st, 2011

2. AGENDA Introduction

3. About App-Promo

4. Mobile Marketing Apps in 7 Steps

5. Sympatico Case Study

6. ConclusionABOUT APP-PROMO!

7. App~Promo is a full service marketing, advertising and PR agency specializing in the promotion of mobile apps. (Apple, Blackberry, Android, Nokia and Windows)We work closely with our clients to develop consumer insights, build marketing and promotion plans, acquire more customers and drive app downloads.

8. Our clients include companies such as BlackBerry, Bell Canada, Intel, Kraft, Kellogg's, Nokia, Miller-Coors, Vitamin Water/Coca Cola and Universal Music. APP DISCOVERY CHALLENGE

9. Key developer challenge is app discovery and market exposureMore than 50% of developers willing to pay for premium app store placement

10. Monetization is a key challenge for developers.1 in 5 developers report poor revenue

11. The three most common channels to market applications are:App StoresDirect WebsiteCommissioned Apps

12. WHEN TO START MARKETING YOUR APPLICATION

13. Think About Marketing In The Development Cycle.What’s unique about your app?Who is your target audience?Who are your competitors?What budget will you allocate to Marketing?Start Marketing Early.PlanningTestingSubmissionLaunchDevelopment

14. MARKETING MOBILE APPS IN 7 EASY STEPS

15. 1. CREATE AN UNIQUE APP

16. One of the easiest ways to shine in the store is to create a unique app.

17. Your app will stand out if you are the first app in your category of product or you reinvent an existing category2. SPEND TIME ON YOUR SUBMISSION

18. Provide snappy descriptions that zero in on the key selling points of your app.

19. Be thoughtful about your messaging and keywords as they will help your app get found.3. DESIGN A GREAT WEBSITE

20. Your app should have its own online and mobile website showing the app in action and communicating its key features and benefits.

21. Make the website interesting as it will serve as a point of reference, a destination to send users and potential users.3. MAKE IT SOCIAL

22. Getting people to talk about your app is critical for success.

23. Make the conversation about your app easy and engaging so people will want to share it on Facebook or Tweet about it.

24. The more people talk, the more visibility your app will get, which will translate into sales.Facebook Pages

25. Twitter Channels

26. 5. PR IS IMPORTANT

27. Develop a PR campaign for your launch as news stories can create a big spike in downloads.

28. Create a press release that plays to your strengths and highlights amusing or beneficial reasons why people would use your app.

29. Your app should be easy to write about and provide access to icons, screenshots and videos.Dispense promo codes readily as they are a surefire way to put your app in the hands of the media.

30. Reach out to relevant consumer and trade publications and invite relevant blogs to give some promo codes away for free in a raffle.

31. Review blogs and tech websites are an important part of the eco-system, the traffic and buzz they generate are worth pursuing.Blogs/Forums

32. 6. MOBILE ADVERTISING WORKS!

33. In-app advertising can be one of the most successful vehicles to drive app-downloads.

34. If you have a premium app, begin by determining your target cost per acquisition.

35. For example, if you are charging $5.00 for your app and your cost per acquisition is $2.00, your profit is $3.00 per app.

36. For free apps, you may want to invest in a pay- per-download program.Choose an ad network that allows you to target by keyword, context, demographics, mobile handset, mobile carrier location and publisher. You can use an array of text, banners, rich media and video ad units to maximize the moment and attract the right consumers to your app.

37. Targeted ads lead to higher CTRs, more downloads, and more revenue for you.

38. Review your performance reports, so you can optimize your campaigns in real-time.Mobile AdvertisingWAP to APP (24%)APP to APP (35%)QR Codes (5%)SMS (10%)Mobile Search (26%)

39. 7. INVEST IN YOUR LAUNCH

40. Marketing and promotion of your app the first few weeks around your launch is critical to build awareness and drive downloads of your app.

41. When you launch, MAKE IT BIG!YouTube

42. Humans vs. Aliens | Best Android Game 2011 | Best Android Games

43. Send out anemail, text message and hit all social media

44. Launch a mobile advertising campaign targeted to relevant audiences

45. Send out a press release , write up blog posts and inform your networkTry to be a featured app in the store