Clodine's Deliverables - Axis DM Case Study

CLODINE MALLINCKRODT
Business Analyst & Content Developer
Clodine@WebWoman.TV

CASE STUDY:
DATA MASKING-RELATED MATERIAL
CREATED FOR AXIS TECHNOLOGY, LLC
2004-2010

Length
Slides: 18
Narration: 3 min

Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 1

In This Presentation

 Introduction
 Experience
 Samples
 Process illustration  Website and widget
 Process documentation  PowerPoint Template

 Logo  Conference Presentation

 T-shirt  Narrated Software Demo

 Brochure  Project Management Tools

 Candy


Intro

 In 2004, I was the 5th employee of Axis
Technology, LLC, a boutique IT strategy consulting
firm.
 Less than 2 years later, I‟d moved from Boston to NYC
to set up the Manhattan office, and the company was
the second-fastest growing in MA.


Experience

 During my 6+ years with Axis, I wore many hats –
including launching engagements at clients sites while
developing company sales material.
 In those years, I helped the firm develop a new area of
expertise – data masking – into a sophisticated
service and product offering.


Purpose

 The following samples are all related to 1 topic: data
masking. Together, they demonstrate the:
 Range of duties I performed, including writing, visual
design, information architecture/flow, business
analysis, project management, and business development
support.
 Variety of mediums I am proficient in – from web sites and
narrated screen-casts for training, to logos and glossy print
brochures.
 Customization of formats I achieved
(tone, length, delivery, etc.) to accommodate very different
audiences – from techies to management, from contractors to
customers.
 Each sample answers a specific branding or messaging question.

“What is it?”

 I helped educate clients and colleagues through
words and pictures:


“How is it done?”

 I helped define and thoroughly document the 5-step
process, including developing protocol tools and
producing „cookbook‟-style manuals:


“How do we brand it?”

 I created a logo to symbolize the data masking
process, and icons for its tools and steps:
 This basic design, in the original color scheme, was customized
for different client engagements.
 The binary numbers locked away spell the word „data‟ in ASCII
code.


“How do we raise awareness of it?”

 The t-shirts I designed were adored in our IT circles:


“How do we present it in print?”

 Here is the brochure package I wrote, designed, and
created all inserts, graphics and most photography for:


“How do we present it online?”

 Here is the Plone-based custom skin and slideshow
widget I designed for the website upgrade I led:


“How do we pitch it?”

 My simple PPT Template design accommodated
diagrams and screenshots well, and I wrote and
illustrated many a sales presentation:


“How do we present it to peers?”

 I created the presentation given at the New York
Oracle Users Group Conference 2009, including
writing the speaker‟s script:


“How do we demo the software?”

 Writing, capturing, narrating and editing screen-
casts (screen action) for sales and training purposes
is a longtime specialty:
 I also helped name the product DMsuite.


“How do we run implementation?”

 I customized everything from sophisticated Excel
documents to SharePoint-based dashboards in order to
report progress and metrics to different clients:


“How do we make them remember it?”

 For a client gathering in 2006, I had the idea of
printing the company name, core theme, service
offerings and related industry phrases on M&Ms:


End of Presentation.

 Thank you for reviewing these samples of my
work.

Tip: Use the titles of slides (e.g. “How do we pitch it?”)
to ask branding and messaging questions of your own
product or service.


CLODINE MALLINCKRODT
Business Analyst & Content Developer

CLODINE@WEBWOMAN.TV
WWW.WEBWOMAN.TV


Clodine's Deliverables - Axis DM Case Study

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