Clodine's Deliverables - Axis DM Case Study

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Demo of CM's range of deliverables: a collection about 1 topic, for 1 employer.

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Clodine's Deliverables - Axis DM Case Study

  1. 1. CLODINE MALLINCKRODT Business Analyst & Content Developer Clodine@WebWoman.TV CASE STUDY: DATA MASKING-RELATED MATERIAL CREATED FOR AXIS TECHNOLOGY, LLC 2004-2010 Length Slides: 18 Narration: 3 minClodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 1
  2. 2. In This Presentation Introduction Experience Samples  Process illustration  Website and widget  Process documentation  PowerPoint Template  Logo  Conference Presentation  T-shirt  Narrated Software Demo  Brochure  Project Management Tools  CandyClodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 2
  3. 3. Intro  In 2004, I was the 5th employee of Axis Technology, LLC, a boutique IT strategy consulting firm.  Less than 2 years later, I‟d moved from Boston to NYC to set up the Manhattan office, and the company was the second-fastest growing in MA.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 3
  4. 4. Experience  During my 6+ years with Axis, I wore many hats – including launching engagements at clients sites while developing company sales material.  In those years, I helped the firm develop a new area of expertise – data masking – into a sophisticated service and product offering.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 4
  5. 5. Purpose The following samples are all related to 1 topic: data masking. Together, they demonstrate the:  Range of duties I performed, including writing, visual design, information architecture/flow, business analysis, project management, and business development support.  Variety of mediums I am proficient in – from web sites and narrated screen-casts for training, to logos and glossy print brochures.  Customization of formats I achieved (tone, length, delivery, etc.) to accommodate very different audiences – from techies to management, from contractors to customers.  Each sample answers a specific branding or messaging question.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 5
  6. 6. “What is it?” I helped educate clients and colleagues through words and pictures:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 6
  7. 7. “How is it done?” I helped define and thoroughly document the 5-step process, including developing protocol tools and producing „cookbook‟-style manuals:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 7
  8. 8. “How do we brand it?” I created a logo to symbolize the data masking process, and icons for its tools and steps:  This basic design, in the original color scheme, was customized for different client engagements.  The binary numbers locked away spell the word „data‟ in ASCII code.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 8
  9. 9. “How do we raise awareness of it?” The t-shirts I designed were adored in our IT circles:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 9
  10. 10. “How do we present it in print?” Here is the brochure package I wrote, designed, and created all inserts, graphics and most photography for:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 10
  11. 11. “How do we present it online?” Here is the Plone-based custom skin and slideshow widget I designed for the website upgrade I led:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 11
  12. 12. “How do we pitch it?” My simple PPT Template design accommodated diagrams and screenshots well, and I wrote and illustrated many a sales presentation:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 12
  13. 13. “How do we present it to peers?” I created the presentation given at the New York Oracle Users Group Conference 2009, including writing the speaker‟s script:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 13
  14. 14. “How do we demo the software?” Writing, capturing, narrating and editing screen- casts (screen action) for sales and training purposes is a longtime specialty:  I also helped name the product DMsuite.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 14
  15. 15. “How do we run implementation?” I customized everything from sophisticated Excel documents to SharePoint-based dashboards in order to report progress and metrics to different clients:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 15
  16. 16. “How do we make them remember it?” For a client gathering in 2006, I had the idea of printing the company name, core theme, service offerings and related industry phrases on M&Ms:Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 16
  17. 17. End of Presentation. Thank you for reviewing these samples of my work. Tip: Use the titles of slides (e.g. “How do we pitch it?”) to ask branding and messaging questions of your own product or service.Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 17
  18. 18. CLODINE MALLINCKRODT Business Analyst & Content Developer CLODINE@WEBWOMAN.TV WWW.WEBWOMAN.TVClodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 18

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