The document provides tips for promoting a mobile app, including: 1) Analyzing competitors and finding the right price point; 2) Writing a good app description to attract customers; 3) Releasing a free app version and announcing launches with press releases and reviews to increase downloads and conversions; 4) Establishing an online presence on social media to promote the app and build a following.

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App must-have customers
 Must-have App
 Analyze competitors
 App Price
Finding the right balance between what it
costs to produce and maintain the app,
and how much users are willing to pay for
it.
There are more than a million apps
in the Google Play store or in the
Apple store.
Understand how other applications
are performing in the App store

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Good Description
 Write a complete and good description makes your
app stand out and helps potential customers decide
to hit the download button

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Press Release and Review
Press Release Review
Review sites and other relevant
blogs and online communities
Announce the launch of your app
with a press release
the more favorable reviews receives,
the higher the conversion rate
Announce the launch of your app
with a press release

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Free Version
 Offer a "lite" or "free" version of your app
 Offer your free app for the day in some Website
More than 80% of traffic in the Apple App Store is
directed to free apps
• increase in your apps ranking
• thousands of people who search these sites
looking for apps that were once paid but now
free. (FreeAppAlert)

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Online Presence
Facebook
Twitter
YouTubeLinkedin
Pinterest
Having an online presence for your app lets you do some promotion the
way you want, and helps you get a following

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Online Presence
Content
needs to be
promoted
across all
channels
 Share link, video, photo.
 Create a video to
demonstrate the benefits
that your app offers the
user
 Ask question to your fans
 Create a website place
where show your app

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Contests
Integrate
contest on
all social
platforms
 Award a prize to fans who
share
 Photo or video contest
 Are a Great Tool for
Building Your Fan Base
 contest includes a voting
component

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SEO and ASO
 Write a complete and good description makes your
app stand out and helps potential customers
decide to hit the download button

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SEO and ASO
Analysis of
competitor
Develop
Keyword
strategy
Optimize
Website
Content
Build Link
popularity
Social Media
Integration
Conversation
Optimization
Monitor &
Update

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App to the top
 time straight before launching your app is the most
critical for your success
 People love to find the latest tools

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Advertise Your App
 free classified
 link exchange programs
 paid ads in the various social networks
 App-related Websites

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