The document provides strategies for marketing an iPhone app, including promotion through social media, segmentation of the target market, understanding competitors, and generating positive word of mouth. It also discusses monetization options like a freemium model with paid upgrades or selling additional digital content. Good customer service is emphasized for building a strong reputation.

2. • How to promote i-Phone app.
• i-Phone app marketing and promoting
strategies.
• About Social Media Marketing and their
strategies.
• Revenue model.

3. • How will our app get noticed?
• We can’t just throw our app on the App Store
and forget about it, it won’t work.
• We need a marketing and promoting
strategies.

4. Selling Advertising Sales
Direct
Promotion Publicity
Marketing

5. e.g. Magazines, Banner
Gv
e.g. Trade shows, holding contents & initiating customers
And
e.g. Pitching articles to Magazines & writing& distributing press release etc..
e.g. It’s done face to face, as with business that hosts home parties,
using the phone or web solutions

6. • What is our app’s unique value?
• Who is our target market?
• Who is our competitors?
• Segment our market.
• Creating and Delivering marketing message.

7. • Meaningful differences in our iPhone app
compared to that of your competitors should
be created and communicated to our target
app buyer :
◦Product concept
◦Product design
◦Important features and benefits
◦Colors and graphics

8. • How can we refine our understanding of our own
customer base to help us with our unique selling
proposition?
• Look at the issue from two angles:
◦Segmenting the market—dividing the existing
market up into sections or segments that may
become new niches for our iPhone app sales
◦Targeted marketing—identifying the heavy
users of our product so we can direct our
marketing efforts more precisely to those users.

10. • Gain a greater understanding of our
competitors.
• Understand our competitor’s key messages
and how we might revise our if needed.
• Identify areas of competitor strengths and
weaknesses so we can more fully target our
message and marketing campaigns.
• Compare pricing to help us understand where
our fit in the consumer’s mind.

11. • Word of Mouth is a reputation-based form of
marketing.
• Cool, spectacular, useful i-Phones apps will
prompt others to recommend them.
• Always seek testimonials from customers and
publish these in our App Store description and
product website.
• Seek to obtain as many positive reviews on
our app as possible.

12. • Form of Internet marketing that seeks to
achieve branding and communication goals
through social networks.
• SMM seeks to do the following:
◦Website traffic to our app web site
◦Generate positive reviews
◦Get people talking about our app
◦Build your brand inexpensively

13. • Twitter
• Face Book
• YouTube
• Delicious
• LinkedIn
• Flicker
• Digg
• Reddit
• Technorati
• Srcondlife(3D)
• Newsvine

15. • Sell a basic version for an initial price and then sell a
full version for a higher price.
• Sell an online version of the app for an initial price and
then allow the user to download data for an additional
fee.
• Sell an ad-subsidized "lite" version and then offer a
purchased ad-free version on the application.
• Create a content-sales space within your app, where
you can sell extra content for an additional fee.
• Sell additional "consumable" digital content for an
additional fee.
• Sell premium access to content.

16. • Fix bugs immediately.
• Answer all customer inquiries quickly and
kindly.
• Get the reputation for good customer service.