The document outlines various types of YouTube ads including instream, bumper, and outsream ads, each with specific placements and requirements. To create a video ad, one must set a daily budget, timeline, target demographics, and bid strategy, while considering audience interests and behaviors. Additionally, companion banners can accompany ads to enhance visibility, using either user-uploaded images or automatically generated ones.

1. Youtube Ads

2. INSTREAM
BUMPER
DISCOVERY
OUTSREAM

3. INSTREAM Plays before other videos on YouTube

4. DISCOVERY
HOMEPAGE
ABOVE PLAYLIST
Plays Next to YouTube search result, Playlist or homepage

5. BUMPER
Plays Before, After or During
video Without a skip Button

6. OUTSREAM
Mobile-only (phones and tablet devices) video ads
that play on partner websites and within apps.

7. To Create a Video Ad , You Must have -
• A Daily Budget
• Start Date and End Date
• Targeted Region (Country, State or City)
• Demographics (Age, Gender )
• Audience
• Topics (Areas of Interest)
• A Bid Strategy

8. CPV CPM
What is Bid Strategy?
You are not the only one running
a campaign.
Tailored Campaigns based on how
much expenditure and the target
audience , Google Focus to get
High Click rates on Video
COST PER VIEW COST PER IMPRESSION
1000 VIEWS = 1 IMPRESSION

9. Audience
Demographics Affinity In- Market
• Parental Status
• Marital Status
• Education
• Home Ownership
• Banking & Finance
• Beauty & wellness
• Food & Dining
• News & Politics
• Media
• Sports & Fitness
• Travel
• Technology
• Shopping
• Life Events
• Marriage
• Graduation
• Job Change
• Retirement
• New Pet
• Moving

10. COMPANION BANNERS
A companion banner is an image or
group of images that appears next to
your ad.
Companion banners can either use an
image that you upload or an image
that's automatically generated from
your video.