SlideShare a Scribd company logo
Phone: 02 9635 9100
Fax: 02 9635 1122
Web: apexei.com.au
PO Box 118, Parramatta NSW 2124
Unit 17, 12 Kendall Street, Parramatta NSW 2150Design Commercial Fitout
Phone: 02 9635 9100
Fax: 02 9635 1122
Email: fitout@apexei.com.au
Web: apexei.com.au
PO Box 118, Parramatta NSW 2124
Unit 17, 12 Kendall Street, Parramatta NSW 2150Design Commercial Fitout
Apex Executive Interiors Pty Ltd - ABN 65 123 437 561
Sydney
Brisbane
Melbourne
Large
Office
Fitouts
Inspiring
Wall
Graphics
Inspiring
Breakout
Areas
Design
Planning
Installation
relationship building on and off line
Style Guide
apexei.com.au
Trustthecom
panytrustedbyAustralia’sm
osttrustedcom
panies
HEADING GOES HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis venenatis diam. Nam rutrum
augue vitae velit finibus molestie. Sed egestas tempus dolor vel molestie. Mauris vehicula, est in com-
modo sagittis, lorem est venenatis magna, at porttitor arcu ipsum vitae nisl. Pellentesque efficitur purus
congue justo scelerisque, vel convallis velit feugiat. Integer ante nisl, sagittis sit amet facilisis a, phare-
tra non ipsum.
Sed vel consectetur elit. Suspendisse non facilisis mauris. Praesent eu lectus feugiat, convallis enim sed,
dignissim quam.
Trustthecom
panytrustedbyAustralia’sm
osttrustedcom
panies
apexei.com.au
Design Commercial Fitout
SITE DETAILS SITE SAFETY RULES
It is a condition of working on this site, to observe the following site safety rules:
LOCAL EMERGENCY CONTACT DETAILS
EMERGENCY RESPONSE PROCEDURES
Hard hats and High visibility vests/clothing are to be worn as specified in site signage, in the
relevant Safe Work Method Statement, or as directed by the Site Supervisor.
Personal Protective Equipment (such as gloves and eyewear) must be worn as indicated in the
relevant Safe Work Method Statement, Safety Data Sheets (SDS), site signage or as directed by
the Site Supervisor.
No alcohol or drugs are permitted on site.
Keep your work area clean and free of waste materials.
No contractor is permitted onto this site without General Occupational Health and Safety Induction
Training and Site Specific Induction training.
WEAR PERSONAL PROTECTIVE EQUIPMENT AS PER YOUR SWMS
High Risk Construction Work is to be conducted in accordance with the relevant Safe Work Method
Statement.
Keep your mind on your work at all times. No horseplay on the job.
Watch where you are walking. Don't run.
Keep your working area clean and free from rubbish and debris.
Only trained and competent persons are to operate machinery.
Report any unsafe conditions or practices to your supervisor immediately.
All Accidents, incidents and near misses must be reported immediately to the site supervisor
Know your emergency and evacuation procedures.
Directors: Stephen Parkins 0401 751 420 and Paul Donaldson 0412 288 503
In the event of an emergency follow the evacuation plan posted on the lift wall and
listen to the instructions of the fire wardens
Site phone: N/A
In the event of an emergency the following details may apply:
No activity that produces heat, sparks, flame or smoke shall be undertaken until a hot works permit
has been filled out and handed to the relevant authorities. No hot works should be carried out
under any circumstances without a suitable serviceable fire extinguisher being close by.
All construction workers are to wear protective footwear/boots.
Lift correctly - with legs, not the back. If the load is too heavy GET HELP. All works should be
carried out in line with approved “Manual Handling Procedures”.
The Site Supervisors name on this site is 0
The after hours phone number is 0
The opening hours for this site are Monday to Friday 7am - 5pm, Saturday 7am -
12pm, no work Sunday or Public Holidays
The First Aid kit for this site is located in the tenant kitchen area
The stairs leading from L7 to L9 are very steep, care should be taken
All electrical tools and leads must be tested and tagged by person licensed to do so. Untagged or
out of date tagged tools must not be brought onto or used on this site..
All temporary electrical work and electrical plant must comply with the “Work cover code of
practice for electrical practices for construction work” and AS3000 wiring regulations.
Barricade danger areas. Guard rails or perimeter cables may be required.
All chemicals and other hazardous substances must be used and stored in
compliance with the appropriate Safety Data Sheet, all details must be recorded on
the Hazardous Chemicals Register found in our Site Safety Plan.
NSW Poisons information Centre: 13 11 26
Site Address: , , NSW
Safety is of utmost importance to us please practice safe work methods and report
any breach to Apex Executive Interiors without delay.
Life Line: 13 11 15
Ambulance, Fire Services and Police: 000
Emergency services entry: Drive way on George St
Nearest cross St: Jenner St
For all general inquiries regarding this site please contact (02) 9635 9100 during
business hours.
Telstra Faults: 13 2203
Electricity and Gas: Energy Australia 13 34 60 / AGL 13 12 45 / Origin 13 23 34
Water: 13 20 90
Poisons Information Centre: 13 11 26
No entry shall be permitted to a ‘Confined Space’ without a permit.
Dial before you dig: 1100
Work at heights should be carried out in line Work cover’s working at heights
resource.
Fire, Ambulance and Police: 000
Site Supervisor: 0
After hours contact: 0
Nearby Emergency department or Medical Centre: Mater Hospital, 9945 6889, 25
Router St, Parramatta
If necessary, commence evacuation as per the Evacuation procedure.
First Aider to remain with injured person(s) until help arrives. Do not move the
injured person(s) unless there is a higher risk of them being injured. Refer to first aid
procedures or instructions from Emergency Services.
IN CASE OF SERIOUS ACCIDENT / EMERGENCY
Attract assistance and if someone is injured, call for the First Aid Officer.
Contact Site Manager who will coordinate Emergency Response, or call 000 and
inform them of the service required (Police/Fire/Ambulance) and advise them of any
restrictions for them to determine the type of Emergency Services required.
Provide address details as above and arrange to have someone meet the Emergency
Services at the Site Entrance.
(Where possible) the person who contacts Emergency Services must stay on the
phone until they reach the injured person(s).
If there is a fire, use the Fire Extinguishers to try and contain fire, if safe to do so.
Do not put yourself at risk to harm or injury.
business tools











apexei.com.au
Design Commercial Fitout
Design Commercial Fitout
9635 9100
apexei.com.au
9635 9100
Design
C
om
m
ercialFitout
apexei.com.au
Design Commercial Fitout
Design Commercial Fitout
9635 9100
apexei.com.au
9635 9100
Design
C
om
m
ercialFitout
street presence
Design Commercial Fitout
CASE STUDY
APEX EXECUTIVE INTERIORS
BACKGROUND
APEX Executive Interiors is one of the most trusted office fit out companies in Sydney. Providing a
professional renovation and installation services with a focus on customer satisfaction. But they had
concerns about the image of their brand.
STATEGY
Living Lines undertook the task of working through all the material used by the team at Apex Executive
Interiors, they were concerned that their brand appeared confused, inconsistent and not representing
the expertise in their business.
Every touchpoint with the customer was printed and lined up on the board table, we worked through
assessing the templates used and the message they portrayed, removing doubles, highlighting
opportunities, assessing file applications, solutions and updating the logo.
SOLUTION
We have been the architects for the design and creation of every touchpoint that the customer has with
the Apex Executive Interior’s brand. From logo refresh and identity to impactful street presence.
Sending a powerful visual message - impactful icon and strong back and white images.
EXPERTISE
Rebrand
Content strategy
Design & creative
WEBSITE
apexei.com.au
RENOVATE YOUR TOMORROW ...TODAY
RELATED WORK
CASE STUDY
Ready to transform your brand?
LET’S TALK E: info@livinglines.com.ai
T: 0401 590 737 / 02 9705 0088
https://www.instagram.com/livinglinescreative/
https://www.facebook.com/livinglinesdesign/
SEE MORE
WORK

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Apex Executive Interiors brand development case study

  • 1. Phone: 02 9635 9100 Fax: 02 9635 1122 Web: apexei.com.au PO Box 118, Parramatta NSW 2124 Unit 17, 12 Kendall Street, Parramatta NSW 2150Design Commercial Fitout Phone: 02 9635 9100 Fax: 02 9635 1122 Email: fitout@apexei.com.au Web: apexei.com.au PO Box 118, Parramatta NSW 2124 Unit 17, 12 Kendall Street, Parramatta NSW 2150Design Commercial Fitout Apex Executive Interiors Pty Ltd - ABN 65 123 437 561 Sydney Brisbane Melbourne Large Office Fitouts Inspiring Wall Graphics Inspiring Breakout Areas Design Planning Installation relationship building on and off line Style Guide apexei.com.au Trustthecom panytrustedbyAustralia’sm osttrustedcom panies HEADING GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis venenatis diam. Nam rutrum augue vitae velit finibus molestie. Sed egestas tempus dolor vel molestie. Mauris vehicula, est in com- modo sagittis, lorem est venenatis magna, at porttitor arcu ipsum vitae nisl. Pellentesque efficitur purus congue justo scelerisque, vel convallis velit feugiat. Integer ante nisl, sagittis sit amet facilisis a, phare- tra non ipsum. Sed vel consectetur elit. Suspendisse non facilisis mauris. Praesent eu lectus feugiat, convallis enim sed, dignissim quam. Trustthecom panytrustedbyAustralia’sm osttrustedcom panies apexei.com.au Design Commercial Fitout SITE DETAILS SITE SAFETY RULES It is a condition of working on this site, to observe the following site safety rules: LOCAL EMERGENCY CONTACT DETAILS EMERGENCY RESPONSE PROCEDURES Hard hats and High visibility vests/clothing are to be worn as specified in site signage, in the relevant Safe Work Method Statement, or as directed by the Site Supervisor. Personal Protective Equipment (such as gloves and eyewear) must be worn as indicated in the relevant Safe Work Method Statement, Safety Data Sheets (SDS), site signage or as directed by the Site Supervisor. No alcohol or drugs are permitted on site. Keep your work area clean and free of waste materials. No contractor is permitted onto this site without General Occupational Health and Safety Induction Training and Site Specific Induction training. WEAR PERSONAL PROTECTIVE EQUIPMENT AS PER YOUR SWMS High Risk Construction Work is to be conducted in accordance with the relevant Safe Work Method Statement. Keep your mind on your work at all times. No horseplay on the job. Watch where you are walking. Don't run. Keep your working area clean and free from rubbish and debris. Only trained and competent persons are to operate machinery. Report any unsafe conditions or practices to your supervisor immediately. All Accidents, incidents and near misses must be reported immediately to the site supervisor Know your emergency and evacuation procedures. Directors: Stephen Parkins 0401 751 420 and Paul Donaldson 0412 288 503 In the event of an emergency follow the evacuation plan posted on the lift wall and listen to the instructions of the fire wardens Site phone: N/A In the event of an emergency the following details may apply: No activity that produces heat, sparks, flame or smoke shall be undertaken until a hot works permit has been filled out and handed to the relevant authorities. No hot works should be carried out under any circumstances without a suitable serviceable fire extinguisher being close by. All construction workers are to wear protective footwear/boots. Lift correctly - with legs, not the back. If the load is too heavy GET HELP. All works should be carried out in line with approved “Manual Handling Procedures”. The Site Supervisors name on this site is 0 The after hours phone number is 0 The opening hours for this site are Monday to Friday 7am - 5pm, Saturday 7am - 12pm, no work Sunday or Public Holidays The First Aid kit for this site is located in the tenant kitchen area The stairs leading from L7 to L9 are very steep, care should be taken All electrical tools and leads must be tested and tagged by person licensed to do so. Untagged or out of date tagged tools must not be brought onto or used on this site.. All temporary electrical work and electrical plant must comply with the “Work cover code of practice for electrical practices for construction work” and AS3000 wiring regulations. Barricade danger areas. Guard rails or perimeter cables may be required. All chemicals and other hazardous substances must be used and stored in compliance with the appropriate Safety Data Sheet, all details must be recorded on the Hazardous Chemicals Register found in our Site Safety Plan. NSW Poisons information Centre: 13 11 26 Site Address: , , NSW Safety is of utmost importance to us please practice safe work methods and report any breach to Apex Executive Interiors without delay. Life Line: 13 11 15 Ambulance, Fire Services and Police: 000 Emergency services entry: Drive way on George St Nearest cross St: Jenner St For all general inquiries regarding this site please contact (02) 9635 9100 during business hours. Telstra Faults: 13 2203 Electricity and Gas: Energy Australia 13 34 60 / AGL 13 12 45 / Origin 13 23 34 Water: 13 20 90 Poisons Information Centre: 13 11 26 No entry shall be permitted to a ‘Confined Space’ without a permit. Dial before you dig: 1100 Work at heights should be carried out in line Work cover’s working at heights resource. Fire, Ambulance and Police: 000 Site Supervisor: 0 After hours contact: 0 Nearby Emergency department or Medical Centre: Mater Hospital, 9945 6889, 25 Router St, Parramatta If necessary, commence evacuation as per the Evacuation procedure. First Aider to remain with injured person(s) until help arrives. Do not move the injured person(s) unless there is a higher risk of them being injured. Refer to first aid procedures or instructions from Emergency Services. IN CASE OF SERIOUS ACCIDENT / EMERGENCY Attract assistance and if someone is injured, call for the First Aid Officer. Contact Site Manager who will coordinate Emergency Response, or call 000 and inform them of the service required (Police/Fire/Ambulance) and advise them of any restrictions for them to determine the type of Emergency Services required. Provide address details as above and arrange to have someone meet the Emergency Services at the Site Entrance. (Where possible) the person who contacts Emergency Services must stay on the phone until they reach the injured person(s). If there is a fire, use the Fire Extinguishers to try and contain fire, if safe to do so. Do not put yourself at risk to harm or injury. business tools            apexei.com.au Design Commercial Fitout Design Commercial Fitout 9635 9100 apexei.com.au 9635 9100 Design C om m ercialFitout apexei.com.au Design Commercial Fitout Design Commercial Fitout 9635 9100 apexei.com.au 9635 9100 Design C om m ercialFitout street presence Design Commercial Fitout CASE STUDY APEX EXECUTIVE INTERIORS BACKGROUND APEX Executive Interiors is one of the most trusted office fit out companies in Sydney. Providing a professional renovation and installation services with a focus on customer satisfaction. But they had concerns about the image of their brand. STATEGY Living Lines undertook the task of working through all the material used by the team at Apex Executive Interiors, they were concerned that their brand appeared confused, inconsistent and not representing the expertise in their business. Every touchpoint with the customer was printed and lined up on the board table, we worked through assessing the templates used and the message they portrayed, removing doubles, highlighting opportunities, assessing file applications, solutions and updating the logo. SOLUTION We have been the architects for the design and creation of every touchpoint that the customer has with the Apex Executive Interior’s brand. From logo refresh and identity to impactful street presence. Sending a powerful visual message - impactful icon and strong back and white images. EXPERTISE Rebrand Content strategy Design & creative WEBSITE apexei.com.au RENOVATE YOUR TOMORROW ...TODAY RELATED WORK CASE STUDY Ready to transform your brand? LET’S TALK E: info@livinglines.com.ai T: 0401 590 737 / 02 9705 0088 https://www.instagram.com/livinglinescreative/ https://www.facebook.com/livinglinesdesign/ SEE MORE WORK