Apache Airflow is a platform for authoring, scheduling, and monitoring workflows or directed acyclic graphs (DAGs). It allows defining and monitoring cron jobs, automating DevOps tasks, moving data periodically, and building machine learning pipelines. Many large companies use Airflow for tasks like data ingestion, analytics automation, and machine learning workflows. The author proposes using Airflow to manage data movement and automate tasks for their organization to benefit business units. Instructions are provided on installing Airflow using pip, Docker, or Helm along with developing sample DAGs connecting to Azure services like Blob Storage, Cosmos DB, and Databricks.