Mobile Learning In Japan
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Mobile learning in Japan has seen significant growth. The domestic e-learning market was worth $1.36 billion in 2010, with the B2B segment making up $690 million of that total. While feature phones still dominate the mobile market, smartphones are growing in popularity and driving new mobile learning apps and services. Examples include language learning apps, mobile-optimized university courses, and cloud-based platforms for creating mobile learning content and assessments. However, emerging technologies like augmented reality and location-based learning have yet to be widely applied to mobile education in Japan.
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Mobile Learning In Japan
- 1. Mobile Learning In Japan ‐ Status Quo And Trends – by Dr. Serkan Toto Twi?er: @serkantoto
- 2. About Me Or Why I Am Here I am a • Tokyo‐based web and mobile industry consultant • Japan correspondent for TechCrunch.com • PhD in economics (“from 2 countries”) • Ex‐consultant for Japan’s biggest e‐learning startup Cerego
- 3. Agenda I: The Mobile Market In Asia And Japan II: Status Quo In Japan’s M‐Learning Market III: Japanese M‐Learning Services And ApplicaTons
- 4. I: The Mobile Market In Asia And Japan
- 6. Asia: Weak In Internet PenetraTon • Worldwide, just Africa is behind Asia • Huge potenTal Source: ITU (Interna0onal Telecommunica0on Union)
- 7. Asia: Mobile Is Everything ‐> 10 of the top 20 mobile naTons are in Asia Source: Wikipedia
- 9. Japan: Vibrant Mobile Phone Market • Home to five major cell phone makers: Sharp, Panasonic, Fujitsu‐Toshiba, NEC‐Casio, Kyocera • About 100 new cell phones per year • Nokia and Blackberry virtually unknown • Biggest megatrend now: smartphones and tablets Source: The Nikkei
- 10. Japan: Birthplace of the Mobile Web And Hotbed For InnovaTon • World‘s first mobile web applicaTon in 1999 • Full PC web browsing on cell phones • First app plagorm created in 2001 • QR codes • Online billing and payment • Offline payments through cell phones (e‐wallet) • First 3G networks • Mobile digital TV • Mobile health terminal • HD video recording • e‐book funcTon • Mobile social gaming • Commuter pass in public transportaTon • Waterproof or solar‐powered cell phones • IntegraTon with home electronics
- 11. II: Status Quo In Japan’s M‐ Learning Market
- 12. Size of DomesTc E‐Learning Market • Total Market size in 2010: US$1.36 billion, according to Yano Research • Broken down to three segments • B2B • B2C • Packaged software
- 13. Size Of B2B E‐Learning Market • Overall size: US$ 690 million • Learning Management Systems: US$ 82million • Contents: US$ 241million • Applications and services: US$ 367 million
- 14. Size Of B2C E‐Learning Market • Overall size: US$ 336 million • Contents and services: US$ 123 million • Video-based learning services: US$ 213 million
- 15. Size Of Packaged E‐Learning Sojware Market • Overall size: US$ 338million • Packaged software for computer: US$ 63 million • Games: US$ 275 million
- 16. Structure Of E‐/M‐Learning Market • Highly fragmented market • Few hundred companies active • Very few ventures, many big companies • mobile carriers • hardware makers • publishing houses
- 18. III: Japanese M‐Learning Services And ApplicaTons
- 20. Cyber University • First mobile course in November 2007 • "Mysteries of the Pyramids" was streaming video of a power point presentaTon and the professor's audio • Cell phone opTmized site at h?p://cu‐m.jp/ • But now switch to 3‐screen approach
- 23. Japan: No.1 paid educaTon iPhone app „Super Eitango“ (Super English Words) • Made by Korea‐based podotree • Features quizzes etc. for most popular 30,000 English words • Includes words most ojen used in TOEIC, TOEFL, SAT, etc. • Price sensiTve: 0.99USD
- 26. Mobile Learning Site For Feature Phones • Eigotsuke: Made by Tokyo‐based Dwango • Launched in 2005 • Focused on English sentence creaTon • Designed for adults • Basis for hit Nintendo DS game English Training: Have Fun Improving Your Skills! Source: Keitai Impress
- 27. Augmented Reality In Learning Yet To Arrive • Layar‘s Hiroshima P2 Walker • April 2010 launch • Informs visitors about the memorial park and surrounding tourist spots • Text, video and audio • Layer for iphone and Android
- 28. GPS In Learning Yet To Arrive • Keitai Kunitori Gassen (Mobile Country Conquest Ba?les) • Historical Flash Lite game focusing on ancient Japan • Players take on roles of historical figures and cooperate/fight with others to conquer 600 regions in Japan • Quizzes about Japan‘s history, depending on one‘s locaTon • Virtual coins when you prove your knowledge answering quesTons
- 29. Mobile Learning CMS • M‐Star: Made by Kanagawa‐based Terracom • Cloud‐based, suitable for all Japanese feature phones and smartphones alike • Lets you build whole m‐learning site: quizzes, surveys, contact forms, mail delivery system, etc. • Screenshot: quiz builder • Cost: 0 for setup, 660US$/month basic fee
- 30. Next‐generaTon Mobile Learning Project • Project iniTated by SojBank • Won Award of Minister for Internal Affairs and CommunicaTons in JAPAN e‐ Learning AWARDS 2009 • an integrated e‐learning system for enterprises“ „ • Sharable Content Object Reference Model (SCORM)‐compliant • Open‐source LMS as basis
- 32. Next GeneraTon Mobile Learning Project • Example: „Improving your public speaking skills“ • Lecturers: Professional Japanese anchorwomen • Each course: 40 minutes • Available on Windows PC, iPad, iPhone • Prices start at $75 per user per year for taking a course
- 33. Thank you for listening! Terima Kasih!
- 35. Sources • Slide 8: h?p://www.flickr.com/photos/cocoarmani/2059353149/