The document discusses how providing access to English learning materials across mobile and web platforms increases student engagement and motivation. It notes that EnglishCentral users who study with mobile access are twice as engaged as those only using web. Mobile access is key to engagement since the penetration rate of smartphones among Japanese university students is 94%, and 16.3% use language learning apps on their phones. EnglishCentral allows students to watch videos, learn vocabulary in context, practice speaking on microphones, and take quizzes across devices to track their progress.

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EnglishCentral
Motivation & Engagement
On a Multimodal Platform

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Two Observations
“I think about ninety percent of the problem in
teaching, or maybe ninety-eight percent, is just
to help the students get interested.”
Noam Chomsky
Data from 30,000
Englishcentral Users
“Students who study with mobile access are 2X
more engaged than web only users.”

3. * Survey of 701, Kansai GaiDai
Freshman (James Rogers); 54%
iPhone; 39% Android
Multimodal Access a Key to Engagement
• Old Theory: mobile not a learning device; it’s a personal device
• It’s not just mobile. Think couch surfing.
• Smartphone Penetration of Japanese Freshman 94%*
• Learning Apps on Mobile: 16.3%*
 EnglishCentral users are twice as active with mobile; the Snack Pack

4. How: Watch Videos
Over 9,000 of the best English learning videos lessons
Video on mobile now a reality

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How: Learn Words In Context
“Learning from context is so important that some studies
suggest that first language learners learn most of their
vocabulary in this way.” - Paul Nation
Students mark words they don’t know, and EnglishCentral does the rest
Tracking progress across devices

6. How: Just Don’t Sit there…Speak
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• Microphones are better and easier to set up on mobile
• Speech Assessment Technology works better on mobile
• More opportunities to practice: 144 million lines spoken

7. How: Quiz testing Compression
• Mobile ideal for time interval learning: snack packs
• Less than 2% of emails opened in Japan
• Mobile enables in app messaging

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EnglishCentral
Tracking Progress
Key is Synchronizing Progress Across Devices
• Measure progress via vocabulary acquisition: watch, learn & speak
• Measure engagement with activity points  Game Dynamics

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EnglishCentral
Assessing Progress
• Use mobile for vocabulary assessment
• Use humans for full assessment
• Use testing if you must (TOEIC / Versant tests done with several universities)

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EnglishCentral
Over 100 Universities worldwide using EnglishCentral
Over 600K registered learners
and many more …

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