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Mobile Learning and Video
The document discusses how providing access to English learning materials across mobile and web platforms increases student engagement and motivation. It notes that EnglishCentral users who study with mobile access are twice as engaged as those only using web. Mobile access is key to engagement since the penetration rate of smartphones among Japanese university students is 94%, and 16.3% use language learning apps on their phones. EnglishCentral allows students to watch videos, learn vocabulary in context, practice speaking on microphones, and take quizzes across devices to track their progress.
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Mobile Learning and Video
- 1. All Rights Reserved@ EnglishCentral EnglishCentral Motivation & Engagement On a Multimodal Platform
- 2. All Rights Reserved@ EnglishCentral EnglishCentral Two Observations “I think about ninety percent of the problem in teaching, or maybe ninety-eight percent, is just to help the students get interested.” Noam Chomsky Data from 30,000 Englishcentral Users “Students who study with mobile access are 2X more engaged than web only users.”
- 3. * Survey of701, Kansai GaiDai Freshman (James Rogers); 54% iPhone; 39% Android Multimodal Access a Key to Engagement • Old Theory: mobile not a learning device; it’s a personal device • It’s not just mobile. Think couch surfing. • Smartphone Penetration of Japanese Freshman 94%* • Learning Apps on Mobile: 16.3%* EnglishCentral users are twice as active with mobile; the Snack Pack
- 4. How: Watch Videos Over9,000 of the best English learning videos lessons Video on mobile now a reality
- 5. All Rights Reserved@ EnglishCentral EnglishCentral How: Learn Words In Context “Learning from context is so important that some studies suggest that first language learners learn most of their vocabulary in this way.” - Paul Nation Students mark words they don’t know, and EnglishCentral does the rest Tracking progress across devices
- 6. How: Just Don’tSit there…Speak All Rights Reserved @ EnglishCentral EnglishCentral • Microphones are better and easier to set up on mobile • Speech Assessment Technology works better on mobile • More opportunities to practice: 144 million lines spoken
- 7. How: Quiz testingCompression • Mobile ideal for time interval learning: snack packs • Less than 2% of emails opened in Japan • Mobile enables in app messaging
- 8. All Rights Reserved@ EnglishCentral EnglishCentral Tracking Progress Key is Synchronizing Progress Across Devices • Measure progress via vocabulary acquisition: watch, learn & speak • Measure engagement with activity points Game Dynamics
- 9. All Rights Reserved@ EnglishCentral EnglishCentral Assessing Progress • Use mobile for vocabulary assessment • Use humans for full assessment • Use testing if you must (TOEIC / Versant tests done with several universities)
- 10. All Rights Reserved@ EnglishCentral EnglishCentral Over 100 Universities worldwide using EnglishCentral Over 600K registered learners and many more …
- 11. All Rights Reserved@ EnglishCentral EnglishCentral Special at TESOL FREE Trial for Premium Service for 50 students EnglishCentral Textbook Series #1 #2 Add of 5 t extbooks
- 12. Thank you Teachersfor all your support Over 15,000 Teachers Worldwide