Japanese Social Gaming Market: Size And Growth Projections

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The document discusses the size and growth projections of Japan's social gaming market. It notes that the market was worth $1.4 billion in 2011 according to one source, and that JP Morgan Japan projected the market to be worth 213.4 billion yen in 2011, 267.2 billion yen in 2012, and 308.4 billion yen in 2013. The document also references projections from Morgan Stanley, Yano, and Nomura Research from January 2012 but does not provide details from those sources.

Technology News & Politics Business

Japan’s Social Gaming Market: 
 
Size And Growth Projec=ons 

By Serkan Toto, PhD 
www.serkantoto.com  
  Image credit: DeNA

About Me 
• Tokyo‐based web, mobile and gaming
 
  industry consultant 
• Advisor for startups in Japan and the US  
 
• Japan contributor for TechCrunch.com 
 
• Personal website: www.serkantoto.com

Contact InformaHon 
Twi?er: hIp://twiIer.com/serkantoto 

LinkedIn: hIp://linkedin.com/in/serkantoto 

Email: totoserkan AT gmail.com

Visit My Website For Free InformaHon On Japan’s 
Social Game Industry (hIp://www.serkantoto.com)

Japan‘s Social Gaming Market: Dominant Duopoly

Diﬀerent Sources Oﬀer Diﬀerent Numbers 
‐> Yano: Japan‘s social gaming market worth US$1.4 
Billion In 2011

Size Of Japan‘s Social Gaming Market 
‐> ProjecHon from Seed Planning, December 2010

Size Of Japan‘s Social Gaming Market 
‐> ProjecHon from JP Morgan Japan, June 2011 

2011: 213.4 billion yen

2012: 267.2 billion yen

2013: 308.4 billion yen

Size Of Japan‘s Social Gaming Market 
‐> ProjecHon from Morgan Stanley, January 2012

Size Of Japan‘s Social Gaming Market 
‐> ProjecHon from Yano, January 2012

Size Of Japan‘s Social Gaming Market 
‐> ProjecHon from Nomura Research, January 2012

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