Here is my presentation on Paper Mass Communication and media studies. My presentation topic is Internet and mobile of seven Mass Media.

1. Prepared by
Bharti Dharaiya
Department of English
Internet and Mobile
of the Seven Mass
Media

2. “In 2006 the telecoms and tech author
Tomi Ahonen coined the term
"Seventh of the Mass Media" to
explain why services on mobile need
not be copies of internet or TV content
- it describes the evolution and
convergence of mass media from print
to mobile.”

3. 1 - Print (books, pamphlets, newspapers, magazines, etc) from the late
1400s
2 - Recordings (records, tapes, cassettes, cartridges, CD's, DVD's) from the
late 1800s
3 - Cinema from about 1900
4 - Radio from about 1910
5 - Television from about 1950
6 - Internet from about 1990
7 - Mobile phones from about 2000

4. Internet :
● The internet was the first "inherent threat" mass media
channel.
● The Internet fundamentally depends on telecommunications
capacity.
● The internet introduced three concepts:
1. It was the first interactive media,
2. It offers search.
3. It enables social networking
● The Internet is not only a mass medium but is also a global
medium with a potential to reach everyone on the globe.
● The Internet allows for instantaneous exchange of
information to and from any part of the globe.

5. The Internet as a Unique Mass Medium
● Ability to Enhance the Performance
of Other Media
● Flexibility of Usage
● Ability to Combine Features of Other
Media
● Ability to Empower Audience as
Active Users
● A Medium for Two-Way
Communication
● The Internet Challenges Conventional
Concepts of Mass Communication
● The Internet has a Worldwide

6. Mobile :
● Phones were recognized as a new and unique
mass media channel.
● Mobile phone as the seventh mass media is by
far the most powerful.
● The mobile phone emerged as a mass media
from about the year 2000.
● The mobile phone is stimulating one of the
most important technological revolutions in
human history.
● The U.S. Supreme Court has ruled that a
mobile phone is an integral part of a person,
an extension of her or his personality.

7. There are features that distinguish mobile from all
the other media:
1. Mobile is the first personal mass media.
2. Mobile is permanently carried.
3. Mobile is always-on.
4. Mobile has a built-in payment mechanism.
5. Mobile is available at the point of creative inspiration.
6. Mobile has the most accurate audience measurements
8. Moblile is for education purpose.

8. Ahonen states
The internet is only semi-personal such as
shared computers at internet cafes, home
and the office, and the ability for example of
employers to read content consumed by
employees.
On mobile payments can be enabled on the
click, such as with downloading ring tones.

9. Conclusion :
● Can we live without internet ? No.
● Internet and mobile are most controversy nowadays
without internet connection and mobile can't able to
progress in ourselves.
● Internet and mobile are the main aspects in the
technological World. Internet and mobile is very
important in Corona pandemic without it can't able to
progress in our study.

10. Resources
● Anamcoelho, The Mass Media, Apri 21, 2013.
https://myenglishspot.wordpress.com/2013/04/17/the-mass-media/amp/
● Arlene Harris Martin Cooper, Mobile phones: Impacts, challenges, and predictions,
February 8, 2019.
https://onlinelibrary.wiley.com/doi/full/10.1002/hbe2.112
● Dave Duarte,The 7 Mass Media and the 4th Screen, January 19, 2009.
https://www.daveduarte.co.za/blog/2009/1/19/the-7-mass-media-and-the-4th-
screen.html#:~:text=In%202006%20the%20telecoms%20and,media%20from%20print%20to%20
mobile
● Ohiagu, O. P. (2011). The Internet: The Medium of the Mass Media. Kiabara Journal
of Humanities 16 (2), 225-232.
https://www.researchgate.net/publication/284733552_The_Internet_The_Medium_of_the_Mass
_Med

11. Thank you !