To Download the presentation, use Pay With A Tweet link at the last page of the presentation. Title: Mobile Game Changers #13 Conference: The Internet Show & The Mobile Show Asia 2013 Singapore - 24th April 2013 Ville Kulmala - Director - Mobile Spark Twitter: @villekulmala --- 1. Mobile Web for Mobile Marketing Case for Mobile Web as mobile marketing tool 2. Social Mobile – The Big Picture Past, current and future of mobile social media 3. Mobile Word-of-Mouth How to take advantage of WOMM in a mobile web