ZaloPay is a popular mobile payment application in Vietnam, but has a lower conversion rate than competitors. To increase its user base, ZaloPay proposes nurturing "Gen Z" users and converting users from competitors. It recommends strengthening ZaloPay's brand association with the purposeful Zalo brand to appeal to Gen Z. Tactics to convert other users include promoting unique features, cross-selling packages through other platforms, and developing new payment integration and features aligned with an "All-In-ZaloPay" vision. The proposal includes a 5-year roadmap to increase ZaloPay's monthly active users through these strategies.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
How people really use mobile and apps shilpa rani_nit_agartalaSHILPA RANI
Towards the emerging digital commerce. The role of mobiles and apps. The indispensable part has been the e wallets and their future evolution as payment banks.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
How people really use mobile and apps shilpa rani_nit_agartalaSHILPA RANI
Towards the emerging digital commerce. The role of mobiles and apps. The indispensable part has been the e wallets and their future evolution as payment banks.
This presentation walks you through the super apps in China, including WeChat, Alipay, and Meituan. How do these super apps become what they are today and what are the real strengths of the super apps.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
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Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
Case study: DBS's digitalization in Southeast AsiaSahil Gupta
DBS Bank‘s internationalization strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle and evolving needs. EY has been a proud collaborator to DBS in this journey, advising on the formulation of strategy for Indonesia.
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From Confucius to Tencent and Alibaba; what can we learn from how the Chinese build their brands?
After 5 years in Asia, Jacco ter Schegget will be talking about what we can learn from Chinese brands.
Building brands work a bit different in the East, it is all about speed, aggression and digital first.
What learnings can we take home and apply to the way we are building our brands here in Belgium and Europe?
Presentation given during the BAM Marketing Congress on 6 December 2019 in Brussels Expo
It is about Digital marketing, Social Media & Ecommerce Overview in China Market. Let you have an overview on online & shopping behaviour in China Market
YoBank - Gen Z banking strategy (WIP) - Zohdi RizviZohdi Rizvi
YoBank - Gen Banking Strategy - Strategy Paper written for One of India's leading bank that is looking forward to target Students, and Youths for banking products.
Name of Bank in the presentation is intentionally kept as fictional.
E-commerce or Electronic commerce, is the purchasing, selling and exchanging of goods and services over computer network. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business
Marketing Plan submission for Tala India - Lending companyVartika Verma
I was interviewing with a US based Fin-Tech firm Tala and as a first step, they asked me to prepare a marketing plan in 5 days with the given brief:
Tala has launched in India and acquired an initial set of users using only digital channels - (Facebook and AdWords). Tala’s short-term credit product is performing well and the
team is ready to scale up acquisition beyond these channels. Tala’s leadership would like to understand our strategy for building a brand and acquiring customers using cost efficient scalable channels in India. The leadership team has asked you to present an overview of different options and a recommendation of which to pursue, including a high-level project plan of how to execute the campaign and measure its success.
--------------------------------------------------------
My research says that reaching out to unbanked Indians is a bigger challenge than reaching the unbanked in Africa and South-East Asia, the company plans to start targeting the banked Indians first and then the unbanked.
While I think that there are other companies better set to take on the challenge of addressing the Indian market and I decided to not pursue the opportunity further, it's worthwhile to take a look at the presentation for facts, strategy and ideas.
I hope this helps all the Financial companies looking to expand into India / professionals working in this space.
Similar to [E-payment market] Analysis & suggestion to increase ZaloPay users (20)
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
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We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
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State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
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Session Overview
-------------------------------------------
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https://arxiv.org/abs/2306.08302
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https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
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• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
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In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. EXECUTIVE SUMMARY
SITUATION
ZaloPay is a prominent mobile payment application in competitive
E-wallet market, intergrated in Zalo community
COMPLICATION
ZaloPay is popular but have low conversion rate compared with
others e-wallets
QUESTION
How to increase the number of users using ZaloPay in Zalo?
ANSWER
• Nurture “GenZ” users by making deep connection with the purposeful brand
• Convert users from competitors by different tactics
3. Internet penetration (2019)
Fintech industry still has a great deal of space to grow in Vietnam
1. Vietnamese people are tech-savvy
Smartphone penetration
(2019)
2. Goverment encourage the non-cash transaction and fintech
help fill the gap in financial market, especially in Covid 19 period
Aim to increase banked
population to 70% in 2020
Banked population (2014) –
lowest in ASEAN
Has a credit card (2014)
Has a mobile money
account (2014)
Aim to reduce the ratio of cash
transactions to 10% in 2020
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
66%
84%
31%
4.1%
3.5%
70%
10%
Source: Digital Vietnam 2019 (Datareportal)
Unlocking Vietnam's Fintech Potential 2020 (YCP Solidiance)
1 2
4. 1. Vietnam's fintech industry is expected to
reach a high valuation in 2020
(*) Digital payment includes Mobile payments & Payment platform
2. Digital payment is currently the leading
fintech segment
Market value Growth rate annually
E-wallet users out of 97
million of population (2019)
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
E-wallet is the most prospective sector for development
$7.9B 25%
4.2
mil
Digital payment revenue
2018 2022
11.1 mil
6.4 mil
Fintech product segmentation
3. There is plenty of opportunities for e-wallet player
Source: trade.gov
Unlocking Vietnam's Fintech Potential 2020 (YCP Solidiance)
1 3
2
5. But this is not going to be an easy game for ZaloPay against tough opponents.
Zalopay has a high level of popularity, but it struggles to keep users engaged with the service
1. Momo is dominant in
user mind
Brand association attributes
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
1
2
2
2. ZaloPay has a low conversion
rate despite having the quite
same feature assessment,
especially in Tried and Most
often usage
Source: Vietnam mobile payment 2020 (Q&Me)
N=700
N=700
1
2
6. MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
E-wallet users are young, tech-savvy, mostly from 18 to 34 and live in the big cities
Source: Vietnam e-payment, e-wallet and future of payment 2019 (Cimigo)
7. While the number of e-wallets user is high, this sector has a low level of loyalty to the brands
1. Users prefer use multiple e-wallets 2. Users easy to switch if the wallet is not convenient
(fast & easy to pay) and lack promotion
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
Source: Vietnam mobile payment 2020 (Q&Me)
N=700
1 2
8. ZaloPay is prefered more in HCMC and Female thanks to Zalo messengers
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
Source: vietnamcredit.com.vn
Vietnam mobile payment 2020 (Q&Me)
Advantage Earliest established
with highest users
Transfer money via
phone number
offline;
Have virtual credit
Master Card
Integrated with the
community of Zalo
and VNG ecosystem
Leverage the Sea
Group ecosystem,
especially Shopee,
Foody
DIRECT COMPETITOR
9. AMBITION
Increase 35% “Gen Z” users
from Zalo
INCREASE 20 MILLION ZALOPAY
MONTHLY ACTIVE USER IN THE NEXT 5 YEAR
Convert users from competitors and
increase adoption of currently Zalo
user
• Future source of growth
• Tech-savvy
• High awareness with Zalo
• Current source of grow
• Tech-savvy
• Easy to convert if have suitable feature
WHAT
➢ Reinforce brand positioning,
make closer to Gen Z
➢ Develop “All-In-ZaloPay” brand
➢ Promote transfer in chat feature
➢ Develop new feature for “All-In-ZaloPay”
vision
➢ Increase point of payment and
promotion (cross selling package)
Beside VNG ecosystem’s users, we must build a sustainable user sources and improve
conversion rate
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
WHY
HOW
10. Gen Z is potential source of growth for Zalopay
Demographic
• 15-20 years old
• Live in big cities
• Have bank account
Behaviour
• Internet savvy, open-minded and quickly adopt new
trends adopters
• Online purchase, online payment, online transaction
in a regular basic
• Want to be an explorer, tend to link with the
purposeful brand
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
Zalo has 46.5 million monthly active users (2019)
=> Estimate 35% million Gen Z users in 2025
Source: Zalo Whitepaper 2019 (Zalo)
TARGET USERS
(*) GenZ: born in 1997-2010
11. Nurture Gen Z right now is a strategic investment for increasing ZaloPay users
Faciliated by e-wallet
market and maketing
promotion
Develop “All-In-
ZaloPay” brand
Marketing
promotion to
reinforce Zalo/
ZaloPay
positioning
Road to win the loyalty Gen Z users...
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
Awareness
in e-wallet
Awareness
Zalopay in Zalo
Convert to
loyalty users
... is to make deep connection with purposeful brand
• Lauching marketing campaign “Gen Z break e-world” combined with
viral activities (eg: send messenger or transfer money on Zalo to fund
for Covid...)
➢ Creating the connection with Gen Z. Inspiring spirit of mastering the
game, building a better life or making an impact through technology
➢ Image of the Zalopay and Zalo ecosystems are intertwined in an
indirect way.
• Continue campaign “Gen Z break e-world with ZaloPay” come along
with big promotion (discount voucher/ cash back/ value award...) and
build Tech community with Gen Z
➢ Triggering ZaloPay trials and keeping users with the services.
Reinforce the brand purpose
• Associate with Zalo ecosystem to promote All-In-ZaloPay (develop
new feature from education, entertainment, payment...) to optimize
experience and keep the brand with meaningfull activities
➢ Engaging user with the brand not only functional but emotional
12. On the other hand, Zalopay accelerates convert users from competitors by leverage
Zalopay advantage
“Just use Zalopay in
Baemin’s promotion,
but now have Momo”
“Momo have more point of digital
payment...” (120.000+)
“Because everyone has used
Momo, so do I”
➢ Promote unique feature for all Zalo user:
money transfer in chat
➢ Cross selling package: offer other platform’s
vouchers (Food store to driving app or e-
commerce platform...)
➢ Open more point of online payment, partnership
with prominent app or store (Concung, Be,...)
➢ Develop new feature for the All-In-ZaloPay vision:
order food for group Zalo (for officer or student
like Now) or pay tuition fee...
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
ZaloPay have low conversion rate... ... can recover by different tactics
“I use AirPay for shopping,
Momo for payment, just
ZaloPay for money transfer”
13. 5 year road map to meet the business objectives
2021 2023
2022 2024 2025
CONVERT
USERS &
INCREASE
ADOPTION
INCREASE
35% “GEN Z”
USERS
MARKET ANALYSIS CONSUMER UNDERSTANDING RECOMMENDATIONS
COMPETITORS ANALYSIS
Q1 Q3
Awareness Zalopay in Zalo
Q1 Q3 Q1 Q3 Q1 Q3
Convert to loyalty users
Q1 Q3
Maintain promotion in ZaloPay
Campaign “Gen
Z break e-world”
Campaign “Gen Z
break e-world with
ZaloPay”
Promoto “All-In-
ZaloPay”
Increase point of online payment & cross selling package
Develop new
feature
Promote money
transfer in chat
Develop new
feature
Develop new
feature
Develop new
feature
Promote money
transfer in chat
Promote money
transfer in chat
Promote money
transfer in chat
Technology comunity
14. “Actually I always believe VNG or ZaloPay will make a huge impact
on consumer behavior by technology.
Hope to be a part of that vision and contributes for the company”
Nguyễn Thị Ngọc Bích
• Phone : (+84) 973786172
• Email : bich2nguyen000@gmail.com
THANK FOR YOUR READING