The Rise of eCommerce
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- Consumer confidence rebounded in 2014 as unemployment concerns eased and saving optimism increased, fueling more consumer spending.
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1) The rise of the conscious customer will continue in 2018 as consumers increasingly base purchasing decisions on factors beyond price such as ethical practices and sustainability.
2) Customers are demanding more transparency from brands and hold them to a higher standard of authenticity and integrity.
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- International availability in places like Europe, Asia, and North America.
- Benefits like convenience, variety, and price comparisons, and challenges like less control over quality and freshness.
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Presentación Kati Suominen - eCommerce Crossborder
1) Cross-border ecommerce is growing much faster than domestic ecommerce, with cross-border growth expected to be 5 times that of domestic from 2016-2020.
2) Emerging markets like Latin America and Africa are seeing huge growth in internet users and incomes, creating new consumers and spending power.
3) While most consumption still occurs in advanced economies currently, future spending is expected to shift more towards emerging markets, younger consumers, and urban areas as those populations grow and become wealthier.
4) For companies to succeed in cross-border sales, they must understand the characteristics and preferences of their target customers, including differences in demographics, geography, and psychographics between markets.
Myths about startups & venture capital in asia
1) There is already significant entrepreneurial talent and innovation happening in Asia, as evidenced by statistics on technology patents, social media penetration, and entrepreneurship rates that match or exceed levels in the US and Europe.
2) Large consumer technology companies have already been built in Asia, such as Alibaba in China and Flipkart in India, disproving the myth that companies must be built in Silicon Valley.
3) Exits through IPOs and acquisitions have already occurred for Asian startups, and the deal sizes are increasing, though they sometimes remain smaller than in the US currently. However, the potential for growth is large as internet penetration and ecommerce continue expanding rapidly in Asia.
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The Rise of eCommerce
- 1. THE RISE OF ECOMMERCE AROUNDTHE WORLD_ Asia-Pacific will pass North America as the World’s Largest B2C eCommerce Market $433 Billion 2012 2013 $409 Billion 30%GROWTH CHINA INDIA INDONESIA Asia-Pacific’s Growth is fueled by... $182 Billion 2012 2013 $110 Billion 65%GROWTH Asia-Pacific’s Digital Buyers 0 50 100 150 200 2011 2012 2013 2014 2015 2016 2017 0 100 200 300 400 500 China India Indonesia 2013 2016 270.9 423.4 24.6 41.8 4.6 8.7 0 200 400 600 800 1000 1200 China India Indonesia Asia-Pacific’s Average Sales per Buyer 2013 2016 $670 $1039 $645 $724 $391 $516 $ China has the highest number of digital buyers in the world Total B2C eCommerce Sales Growth in Asia-Pacific, 2011-2017 Global B2B eCommerce Growth $1.3 Trillion 2013 18%GROWTH www.nextopia.com & #1 GlobalProviderofeCommerce SiteSearch NavigationSolutions @nextopia Sources: http://www.motionpoint.com/company/web-localization-news/2013/748-ecommerce-sales-topped-_ 1_trillion-in-2012_-asia-pacific-poised-.html http://sgn-group.com/fashion-news/asia-to-surpass-north-america-in-e-commerce-study http://etc-digital.org/digital-trends/ecommerce/ecommerce-insights/regional-overview/asia-pacific/ $1 Trillion 2012 21%GROWTH (million) (%)