Online retailing allows consumers to directly purchase goods from sellers over the Internet. It has become one of the most innovative changes for retailers in the past two decades. However, online retailing also presents some challenges like excessive product returns which can lead to losses for retailers. According to the data shown, price and product selection have been the top factors influencing online shopping for consumers from 2007 to 2013. Factors like payment options and recommendations from others have remained less important to consumers over time.