STAR event was held to give an appreciation for top 50 Samsung's Handphone Retailers across Indonesia. Spire, along with Google and Kadence, was invited to STAR event to share their knowledge and applicable strategy to improve offline handphone retail business. Spire Indonesia Senior Manager, Albertus Edy shared the importance of offline to online (omni-channel) strategy to the retailers.
He said the online retailing has not completely shift the purchase behaviour, since most of the purchase activities are still found in offline retail stores. However, business adaptation to bring multi-channel experiences would be a significant advantage in current competition. Available at anywhere and accessible at anytime are the concept of Omni-channel that is urgently required.
The Rise of Intelligent Lockers in e-commerce Business-240717Jeffrey BAHAR
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, addresses the best practices in Retail, Distribution, Intra-Indonesia Logistics & Multi-Modal Transportation. Jakarta, 27 July 2017
Spire presentation logistics experience for e-commerce users in indonesia 2016Jeffrey BAHAR
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, shared the logistics experience of e-commerce users in Indonesia specifically on their purchase and good delivery service journey. Presented at E-Log Asia, Jakarta, 8-Mar-2016
The triangular relationship between the online consumer, the e-commerce vendor and the distribution channel. A story of impact and trends by Lieselotte.
Accelerating your growth in e-commerce by Hadi Wenas, CEO aCommerce IndonesiaRuchipha
Hadi Wenas, CEO of aCommerce Indonesia shares his insights on acccelerating growth in e-commerce at The Indonesia Transport, Supply Chain and Logistics 2014 (ITSCL), conference held on Oct 29-30.
Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.
Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.
At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.
The Rise of Intelligent Lockers in e-commerce Business-240717Jeffrey BAHAR
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, addresses the best practices in Retail, Distribution, Intra-Indonesia Logistics & Multi-Modal Transportation. Jakarta, 27 July 2017
Spire presentation logistics experience for e-commerce users in indonesia 2016Jeffrey BAHAR
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, shared the logistics experience of e-commerce users in Indonesia specifically on their purchase and good delivery service journey. Presented at E-Log Asia, Jakarta, 8-Mar-2016
The triangular relationship between the online consumer, the e-commerce vendor and the distribution channel. A story of impact and trends by Lieselotte.
Accelerating your growth in e-commerce by Hadi Wenas, CEO aCommerce IndonesiaRuchipha
Hadi Wenas, CEO of aCommerce Indonesia shares his insights on acccelerating growth in e-commerce at The Indonesia Transport, Supply Chain and Logistics 2014 (ITSCL), conference held on Oct 29-30.
Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.
Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.
At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
e-Commerce and Cosmetics in Thailand - Market brieffing by Wishtrend ThailandWishtrend Thailand
Lazada, powered by a loss generating business model, is now worth 1billion USD without generating any profit.
Cosmetics account for 20% of all goods sold through internet
Here is our market brieffing
(Wishtrend Thailand)
“To study Consumers Behavior towards e-tailing and e-tailing websites”
1> To study Emerging Trends in Retail.
2> To study the consumer behavior towards e-taiing and e-tailing wesites.
3> To study the profile of customer making online purchase
4> To have a comparative analysis of various product categories sold
online.
5> To study effect of some factors(security,speed) towards online
purchase.
By
Shinde Ameet Narayan
IBA-GN
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
e-Commerce and Cosmetics in Thailand - Market brieffing by Wishtrend ThailandWishtrend Thailand
Lazada, powered by a loss generating business model, is now worth 1billion USD without generating any profit.
Cosmetics account for 20% of all goods sold through internet
Here is our market brieffing
(Wishtrend Thailand)
“To study Consumers Behavior towards e-tailing and e-tailing websites”
1> To study Emerging Trends in Retail.
2> To study the consumer behavior towards e-taiing and e-tailing wesites.
3> To study the profile of customer making online purchase
4> To have a comparative analysis of various product categories sold
online.
5> To study effect of some factors(security,speed) towards online
purchase.
By
Shinde Ameet Narayan
IBA-GN
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
Weaving through the future of retail: Creating a true Omni-channel customer e...CLEARgo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Next edition will be held in November 2017. Stay tuned!
http://targiehandlu.pl/ BTW
We have another, similar event in Berlin http://ecommerceberlin.com/
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
hybris SAP and IBM Retail Webinar presentation - How Brands Get Strongest ROI...Tero Angeria
There are many technological advances to reinvent retail and they can be surprisingly cost-efficient. From intelligent and engaging video content on in-store screens, to a customer journey crossing social and mobile touch points. All these innovations can help to merge online with offline and are adaptable to brands of any size and commerce maturity but the main question is: How do you benchmark your business and stay ahead of the competition?
In this live event we discussed the retail industry trends and IBM’s proposition for a strong ROI with hybris SAP Commerce.
AGENDA:
1. Retail Industry Trends
2. IBM’s proposition for retail using hybris SAP commerce
3. hybris Express
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
"5 best practice tips to become an omni-channel expert"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
Similar to Omni Channel Business Trend: an Opportunity to Grab Our Customer Business (20)
Indonesia's Food and Beverage Industry Adapts and Grows During Covid-19Jeffrey BAHAR
Indonesia has a large market in the Food & Beverage industry. However, the COVID-19 pandemic has enforced innovations for business strategies. We discussed the current market outlook on the Indonesian market for Food & Beverage industry last week. You can access the link https://youtu.be/chc6WIbMxu8 for the full webinar and the slides below. We are excited to host this webinar and hope to do it again next time. Stay tuned.
This event provides insights for audience in building business through digital marketing, branding & community. The audience will also learn about current and future developments in digital marketing. They can also learn through the journey of the speakers and tips and tricks.
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, was speaking about Private Port for Non-Containerized Cargo: Indonesia's Hidden Gem for Investors at 6th Southeast Asia Port Expansion Summit in Kuala Lumpur, Malaysia.
Jeffrey Bahar, SPIRE: e-commerce industry in Indonesia, GATES ICT Reseller Ch...Jeffrey BAHAR
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, addresses the e-commerce industry in Indonesia, as the Day-1 1st Keynote Speaker and Day-2 Workshop Session, at GATES ICT Reseller Channel Summit 2017, in Bali, Indonesia. Participants includes IT channels, resellers, principals actively in the market or have strong interests on Indonesia IT and e-commerce industry.
Mobile Money in Indonesia: Landscape and Developments, 2015Jeffrey BAHAR
History, development of mobile money in Indonesia with detail analysis on its functionalities, segments served, service providers. Presented in Mobile Wallet 2015 Workshop, August 2015
Franchise International Malaysia: SEA Franchsie Industry Trends 2015Jeffrey BAHAR
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, presented the growth and opportunity in Franchising Business Industry in SEA Asia 2015. Presented as 1st opening plenary session at Franchise International Malaysia 2015 by Malaysia Franchise Association, Kuala Lumpur 18 May 2015
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, provides the 2015 Indonesia automotive insights: the new era of low-cost green car (LCGC). Presented at the 4th SEA Automotive Summit 2015, Jakarta 8 April 2015
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, shared the private sector player's view on the logistics industry conditions and efficiency of supply chain management in Indonesia. Presented in 13th ASEAN Port 2015 Conference, Jakarta 24 June 2015
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, shares the industry developments and future growth opportunities of healthcare services (hospital expansion) in Indonesia. Presented in Southeast Asia Hospital Expansion Summit, Jakarta 27 May 2015
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, highlights the strong growth and market opportunities for express courier service in Indonesia driven by the booming e-commerce logistics demand. Presented at Indonesia Supply Chain Summit, 19 May 2015
Spire Research and Consulting, Indonesia - Overview and Trends in Tourism Se...Jeffrey BAHAR
Presented at Noppen SEA Hotel Expansion Summit 2014, Jakarta, 29-Nov-2014.
1. The facts and figures on tourism sector developments in Indonesia
2. Impact and challenges - specifically toward hotel expansion prospects
3. In Omni-channel strategy, the divisions between channels
disappear altogether. Multiple channels are merged and
meshed in the customer experience – not just the
online/offline divide
Merging of retail and
customer transactions
Multi-channel
presence
Targeted
communication to
customers, across
multiple mediums
Uniform pricing,
ranging, branding and
service standards
across all channels
Wealth of information
available to retailer and
shoppers
4. The goal of online-to-offline commerce is to create product and
service awareness online, allowing potential customers to
research different offerings and then visit the store to make a purchase
It is projected that more than 80% of retail sales will still happen at
physical locations in 2020. And despite the best efforts of e-commerce
sites, only around 8% of retail sales currently happen online.
The regular brands were about creating ‘pull’, and store
brands could be about creating ‘push’. And the store brands
could be priced much lower because there would be no advertising and
other associated brand building costs.
CONSIDERATION TO CREATE
ONLINE AND OFFLINE AWARENESS
5. INDOESPORTS collaborated
with Pasar idEA through
INDOESPORTS BATTLEFIELD
program.
The Program held in Pasar
IDEA event / exhibition in
Jakarta Convention Center
(JCC) Senayan, Hall B,
Jakarta, 15-18 August 2019.
Pasar idEA 2019 is the first event initiated by idEA as a bridge for
e-commerce to directly meet their consumers (offline), and bring
the inspiring experience.
THE DIRECTION OF ONLINE AND OFFLINE COLLABORATION IS
BEING BROADCASTED IN NATIONAL SCOPE
6. Shipping times and delivery
logistics remain as a genuine
differentiator among ecommerce
companies
CURRENT TREND ON RETAIL & TRADING BUSINESS :
Easy Approach and Fast Response
More Storefront Apps means better
sales
Many major retailers have offered apps for
several years, and shoppers are already well-
accustomed to using dedicated storefront
apps to browse and shop from their mobile
devices
Need Faster Shipping and Better
Delivery Logistics
The Rise of ROPO
(Research Online, Purchase Offline)
71%
browse online all the time before
buying in-store21%
browse online some of the time
before they go to a physical store
VS
WebroomingShowrooming
consumers who researched online first
ended up spending 13% more in store
Driven largely by thrifty shoppers
and eagle-eyed bargain hunters
looking for the best possible deal
buy online pick up in store, ship-from-store,
express shipping, and easy return are all growing
trends taking over the ecommerce industry
7. Smarter Payment Processing
The payment process is the final step
in the customer journey, and it is a
vital stage that could make or break a
conversion
CURRENT TREND ON RETAIL & TRADING BUSINESS :
Customer Centric Features and Services
Innovative checkout process is highly demanded,
retailers are realizing how crucial it is to deliver
fast and efficient online and in-store checkout
processes for their customers
Multi-Channel Selling
• People aren’t using just one channel to
make their purchases online, 85% of
online shoppers start a purchase on one
device and finish on another (Google)
Custom Packaging
• Customers tend to perceive packaging
as a part of the product
• According to a Dotcom Distribution
study, 68% of shoppers felt that a brand
became more upscale due to its
packaging
8. HOW FAR IS ACTUALLY THE ONLINE PURCHASE?
Offline stores still a consideration TO PURCHASE
65%
45%
78%
34%
6%
11%
0% 20% 40% 60% 80% 100%
Physical Store
Online Store
Amazon
eBay
Instagram
Facebook
Where have global consumers
purchase? (2018)
Inability to try /
touch product in
advance, 27%
Paying shipping
cost, 18%Waiting to receive
products, 15%
Difficulty of return
process, 12%
Site security
concern, 7%
Entering payment
and shipping
details, 5%
Out of Stock
products, 4%
Limited payment
options, 3%
What are the consideration (problem) of
making online purchase?
9. CASE STUDY
OFFLINE promotion
ONLINE transaction
ONLINE promotion
OFFLINE redemption
Generic ONLINE items,
OFFLINE merchandise
Selling OFFLINE products
through ONLINE platform
ONLINE purchase
OFFLINE pick up
ONLINE selection
OFFLINE purchase
10. OMNI-CHANNEL ECOMMERCE IMPACT
Compared to single-channel shoppers, retailers find that Omni-channel
consumers:
7% shoppers shopped
online exclusively
20% were store-only
shoppers
73% shoppers used
multiple channels
21%
28%
52%
25%
32%
43%
49%
36%
14%
0%
10%
20%
30%
40%
50%
60%
Once a week or more At least once a month,less
than once a week
Less than once a week
1-4 channels 5-9 channels 10+ channels
Omni-Channel impact to customer experience Survey: How often do you make purchases from your favorite
retailer’s website?
10% 30%
higher
lifetime
value
Higher spending
in an average
transaction
35%
Increase in
profitability due
to repeat visits
11. Tel: (62 21) 5794 5800
Fax: (62 21) 5794 5808
Wisma 46 Kota BNI,
25th Floor, Unit 07-09
Jalan Jendral Sudirman Kav 1
Jakarta 10220, Indonesia
indonesia.info@spireresearch.com
www.spireresearch.com
Editor's Notes
OMNI CHANNEL RETAILING INVOLVES:
Merging of retail and customer transactions (e.g. Social networking between retailers and their shoppers).
Multi-channel presence. Shoppers are able to freely move
between the retailer’s channels.
Targeted comms to customers, across multiple mediums.
Uniform pricing, ranging, branding and service standards across all channels.
Wealth of information available to retailer and shoppers
OMNI CHANNEL RETAILING INVOLVES:
Merging of retail and customer transactions (e.g. Social networking between retailers and their shoppers).
Multi-channel presence. Shoppers are able to freely move
between the retailer’s channels.
Targeted comms to customers, across multiple mediums.
Uniform pricing, ranging, branding and service standards across all channels.
Wealth of information available to retailer and shoppers
OMNI CHANNEL RETAILING INVOLVES:
Merging of retail and customer transactions (e.g. Social networking between retailers and their shoppers).
Multi-channel presence. Shoppers are able to freely move
between the retailer’s channels.
Targeted comms to customers, across multiple mediums.
Uniform pricing, ranging, branding and service standards across all channels.
Wealth of information available to retailer and shoppers
Tokopedia : Affiliated with ride hailing app to provide same day delivery
Elevania: Affiliated with minimarket chain to offer pick-up in store services
Zalora: Fashion ecommerce Offers yearly express delivery subscription
Contrary to the popular belief that omnichannel retail promotes “showrooming”, consumers who researched online first actually ended up spending 13% more in store. This practice of conducting research online before going into the store for a final evaluation and purchase is called “webrooming.”
Shopee diversify their payment method by affiliated with Indomaret and add COD feature
Traveloka offers “Pay later” feature
(Baymard Institute)
Omni-channel customers loved using the retailer’s touchpoints, in all sorts of combinations and places. Not only did they use smartphone apps to compare prices or download a coupon, but they were also avid users of in-store digital tools such as an interactive catalog, a price-checker, or a tablet
Recently, the Harvard Business Review studied 46,000 shoppers to gauge what impact (if any) omni-channel retailing had on their experience:
7% shopped online exclusively
20% were store-only shoppers
73% used multiple channels