Ecommerce is growing rapidly in Indonesia, with online buyers expected to reach 5.7 million and spending of US$5 billion by 2014. However, online shopping only accounts for 7% of internet users in Indonesia, much lower than 30% in China. Two of the largest ecommerce platforms in Indonesia are Bukalapak and Tokopedia, with Bukalapak generating $500,000 in daily transactions and over 92,000 sellers, while Tokopedia has tens of millions of monthly visitors and thousands of online shops. Key challenges facing further growth of ecommerce in Indonesia include low credit card usage and lack of trust among consumers.

1. ECOMMERCE IN INDONESIA
@teguhn

2. INTERNET USERS IN INDONESIA
80 million
(about 30% of population)

3. TRANSACTIONS VALUE (2013)
Rp130 trillion
(Menkominfo)

4. E-MONEY
11,5 Million transactions per month
Rp180 Billion
74% in transportation
50% from Jakarta

5. E-BANKING
BRI: 30.5 million users, Rp1.4 billion transactions with growth of 141% (2012-2014)
CIMB Niaga: 600 thousand Mobile Phone Accounts, over Rp1 million transactions per month with growth of 124% (2014)

6. ONLINE BUYERS
Indonesia: 7%
China: 30%
of Internet Users (McKinsey)

7. ONLINE BUYERS (2014)
5.7 Million
US$ 5 Billion or Rp59 Trillion
(Kompas)

8. ECOMMERCE MARKET GROWTH (2012-2015)
Indonesia: 42%
Filipina: 28%, Thailand: 22%, Malaysia: 14%
(ICD Research)

9. ECOMMERCE MARKET VALUE
Rp94.5 trillion
(IDEA, Google Indonesia, and Taylor Nelson Sefros)
2016: Rp295 trillion

10. ENTREPRENEURSHIP IN INDONESIA
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2008
2009
2012
2014
Indonesian Entrepreneurs (BPS)
Indonesian Entrepreneur
Linear (Indonesian Entrepreneur)

11. INDONESIAN MIDDLE CLASS
2013: 74 million
2020: 141 million (54%)
(BCG)

12. ESTIMATED B2C ECOMMERCE SALES

13. BEHAVIOUR

14. BUKALAPAKVS TOKOPEDIA
Bukalapak
Tokopedia
150.000 daily visitorswith 1% conversion
Tens of millions visitors per month
Rp 500 million of transactions per day
2 millions products sold per month
More than92.000 sellers
Tens of thousands online shops
More than 700.000 products

15. LAZADA

16. PROBLEMS
Low Usage of Credit Cards(expected 16.5 million in 2014)
Trust (Nielson: 60% of consumers in Indonesia do not trust)