1. 2014
The Ultimate Guide to
E-Commerce Statistics
in Southeast Asia & Vietnam

2. Why they are here?

3. Beautiful beaches?
Photo credits: Myshaadiwale

4. Source: World Bank
Internet penetration in Singapore, Malaysia, Vietnam,
Philipinnes is now growing faster than the world’s average !

5. 17m
In 2011, the Internet users in Southeast Asia was…
4m
36m
11m
28m
22m
Source: Euromonitor
Total 118m Internet Users
In “Big 6” SEA countries

6. 21m
17m
In 2016, the Internet users in Southeast Asia will be…
4m
11m
28m
22m
Source: Euromonitor
21m
80m
43m
36m
36m
Total 205m Internet Users
In “Big 6” SEA countries

7. Source: Euromonitor
In 2011…
Retail Market E-Commerce Market
0.8%
0.33%
2.30%
0.25%
0.30%
0.6%
% EC Penetration rate, not inclusive of services

8. Source: Euromonitor
In 2016…
Retail Market E-Commerce Market
1.4%
0.47%
3.86%
0.71%
0.54%
0.94%
% EC Penetration rate, not inclusive of services

9. How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?

10. Source: comScore
Southeast Asia
online populations
are relatively young
… who spend much
of their time online

11. Photo credit dulich.chudu24.com
Focus on Vietnam

12. Source: We are Social, 2014

13. Source: We are Social, 2014

14. Source: We are Social, 2014

15. Source: We are Social, 2014

16. Source: We are Social, 2014

17. Source: We are Social, 2014

18. Online Commerce Market Size
Source: Euromonitor

19. Online Commerce Top Categories
Source: Euromonitor
In 2014… In 2016…
This is exclude hotel booking,
travel packages, online insurance,
and movie tickets

20. Read: Is Amazon losing market share to Lazada in SEA? Source: comScore

21. Brought to you by
Johnny Tri Dung/ecommercemilo.com
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E-Commerce Insights