The document outlines a product development plan for an Indian startup called Vayu that aims to develop affordable electric scooters. The startup consists of 8 team members with expertise in mechanical engineering, electrical engineering, computer science, and marketing. The plan involves generating ideas around developing electric vehicles for India, screening the idea, developing concepts and testing prototypes, creating a marketing strategy, analyzing the business, developing the product, test marketing, and commercialization. The product development focuses on launching two electric scooter models, the premium Electra+ and more affordable Electra, to target different customer segments and help India increase adoption of electric vehicles.
Just a presentation on new business idea (Automatic Robotic Mopper)
Note - All the comparison made with other top companies are just an imaginary view.
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Note - All the comparison made with other top companies are just an imaginary view.
Future Robo System presents a new Interactive & Virtual facility for corporate communications and demand generation. The Virtual platform introduces the decades most demanding and effective way of advertising through its website www.vtradefair.com. This website provides fully incorporated solutions in interactive Webcasting, Web conferences and Virtual exhibition shows for effective marketing, training and advertising purposes.
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Square mobile, we proposed some projects to them. This is our company presentation prepared for Mobitel.
The dissertation is an integral part of an MBA curriculum. This gave me an opportunity to study various marketing aspects of OPPO Mobiles India Private Limited.
Here in this research study, the main objectives were to study the effectiveness of the marketing strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness. Further, to analyse and understand the brand preferences of the smartphone users in Pune.
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A Business plan developing an electric automobile jack and strategic planning to distribute the product in the UAE. Critical planning and analysis as part of the MBA semester
Future Robo System presents a new Interactive & Virtual facility for corporate communications and demand generation. The Virtual platform introduces the decades most demanding and effective way of advertising through its website www.vtradefair.com. This website provides fully incorporated solutions in interactive Webcasting, Web conferences and Virtual exhibition shows for effective marketing, training and advertising purposes.
Mobitel pvt Ltd is the 2nd leading telcome operator of Sri Lanka more than 4 million subscriber base.
Square mobile, we proposed some projects to them. This is our company presentation prepared for Mobitel.
The dissertation is an integral part of an MBA curriculum. This gave me an opportunity to study various marketing aspects of OPPO Mobiles India Private Limited.
Here in this research study, the main objectives were to study the effectiveness of the marketing strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness. Further, to analyse and understand the brand preferences of the smartphone users in Pune.
This Project is a comprehensive study of OPPO Mobiles India Pvt Ltd and its marketing strategies. It talks about studying of how OPPO entered and penetrated Indian smartphone market and became one of the major player in the market.
The main objective of the survey was to know the position of OPPO smartphones in the market and present scenario of the smartphones in the market. Information was collected from both primary sources and secondary sources thru interviews, questionnaire, schedules etc. in the crowded places like mall, food courts etc.
A Business plan developing an electric automobile jack and strategic planning to distribute the product in the UAE. Critical planning and analysis as part of the MBA semester
MARKETING & BUSINESS PLAN PRESENTATION.pptxPankaj Rajput
tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments .
This document brings together a set
of latest data points and publicly
available information relevant for
Automotive Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
This document brings together a set
of latest data points and publicly
available information relevant for
Automotive Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Energy storage batteries are offering extended lead battery cycle life. The choices energy companies make will be driven by price, safety, reliability and sustainability. The growing debate about the recycling of batteries, and in particular the source of materials used in their production, is becoming more pertinent. As governments grapple with the policy implications of eliminating greenhouse gases and creating a non-toxic environment, it is the latest application of an older technology, one which has stood the test of time, which is set to help propel the renewable energy revolution forward. We have exclusive technology to rejuenavate batteries and extend their life which is an environmental friendly bringing down carbon footprint and cost effective bringing down Capex. With today’s “Green Energy” concerns in mind, this is a process that would be categorized as eco-friendly. There are no chemicals to be added to the battery or unnecessary disposal of battery cells by way of regenerating them back to a useful state that is 80% of its original capacity (+/- 10%).The capacity of a battery determines how long your battery can power your tool between charges (this is called runtime). The greater the capacity the greater the runtime. Capacity is measured in Ah or mAh, our service improves Ah manifold.
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Information technology lays out its strategies for using technology and infrastructure to help the company reach its goals. Plans are consistent with available means. There are also a number of novel ideas presented that might be included into the strategy to further improve the outcome. The PMCASPL IT department will aid the company's growth by offering a wide range of IT services such as evaluating data from various units and drawing conclusions on how to proceed with business. IT-employee policy, AI/ML integration, blockchain in AQMS, website/app development (Android/iOS), social media account management (technical side), ERP/ERP enterprise resource planning, cyber security, server system, IT communication, networking setup and management, hardware support, software support, cloud service, and backup system are all within the purview of the IT department. As a result, the IT department will offer technical assistance and creative ideas that add value to the company, allowing it to better carry out its commercial operations.
CASE UNDERSTANDING: Manoj Singh and Parth Mittal are college friends. Both of them completed their B.Tech from Bengaluru (Karnataka).While doing job., Manoj who was closely associated with the R&D of his Air Quality company, had developed a concept of a hybrid product. After some time,Manoj and Parth resigned from their respective jobs and formed a Private Limited Company in Bengaluru, named, PM Clean Air Solutions Private Limited (PMCASPL). Both friends were Directors in the company with 50% equity stake with each of them. The final product developed, consisted of 3 separate units of which two were physical units and one was software, which were all synced as one single device. The units are as: Air Sense, Air Quality Management System (AQMS), Air Loop.
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CASE UNDERSTANDING: PM Clean Air Solutions Private Limited (PMCASPL) is founded by directors Mr. Manoj Singh and Mr. Parth Mittal. Manoj devised a concept for a hybrid device that can monitor, manage, and suggest combinations to improve the air quality as Manoj was closely involved with the research and development of the air quality company in which he was employed earlier. Parth has been employed by the shipping firm in Kolkata. They both quit their respective occupation in public and decided to start PMCASPL with 50% equity investment by both of them respectively. After considerable work, research and investment utilization, they created the final product prototype containing 3 units. As their idea and prototype was well detailed, t They received investments totalling 10 Crore (INR) from a venture capitalist (SAIF Capital) and another 10 Crore (INR) from angel investors on a show with 5% equity. Being the consulting firm hired by the PMCASPL, we are tasked with providing them with advice on their project with creative and insightful contributions for the financial year 2022–2023 where the allocated budget is 10 Crore (INR). We have been tasked with providing the company with advice on how to set up new production and maintain distribution, define price/financial strategy, develop a marketing plan, and strategy for operations, human resources, and information technology.
BCS SOLUTION SUMMARY: The solution aims to analyze the market for the PMCASPL Air purifier system and come up with an extensive marketing strategy/plan for the company. The solution highlights the analysis of the product, go to market strategy, proper segmentation, targeting and positioning of the product, development of marketing mix strategy, brand establishment and future projection of the company in the minds of the customers and how the sales can be enhances using these strategies.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. BUSINESSCASE: VAYU
TITLE
Prepare Product development plan.
CASE UNDERSTANDING
As compared to other countries, the market share of electric vehicles is
extremely low in India. According to some estimates, the total number of
registered vehicles in India is 230 Million and the market is growing
continuously. Taking a reformist measure, the Government of India is
aiming to promote electrical vehicle usage in the country.
“The government target for 30% adoption of electric vehicles by 2030 will
be majorly driven by the electrification of two-wheeler, three-wheeler, and
commercial vehicles.
Our team consists of 2 mechanical engineers, 1 electrical engineer, 1
computer science graduate, 2 marketing experts who recently left their
marketing job from reputed automobile companies, and 2 members with post
graduate in management program.
SOLUTION SUMMARY
“Vayu” is a start-up consisting of eight dynamic, ambitious and
hardworking team members who as a team dream of changing the electric
vehicle landscape of the country. The team is focused into developing two-
wheeler electric scooters with state-of-the-art features at affordable price.
The name of the start-up signifies fast and flexible like air. The model names
depict the smartness through electric system. The tagline of “Ab Smart
Hoga India” denotes the effort made by the team to help India gain the
leadership position in the worldwide revolution towards electrical vehicles
and at the same time the smart features embedded in the scooter.
The long-term focus is to be the largest and most admired electric two-
wheeler maker of India in a sustainable energy efficient way.
2. The start-up aims at launching two models- Electra + and Electra. Both the
models are not constrained to any gender. Electra is a premium model that
targets the young to middle age tech-savvy customer, belonging to Social
Economic Category A1, A2, A who would want to portray this scooter as a
part of their style statement and would enjoy fast rides with their near and
dear ones. On the other hand, the model Electra + is perfect example of
conjunction of efficiency, smartness and affordability. Common people, who
wants an economic ride with latest functionalities. The targeted customer
segment would be college goers, other people belonging to Social Economic
Category B1, B2, B.
The primary objective of the company is to secure VC funding to arrange
enough money for R&D, manufacturing and marketing expenses.
To make any business successful one should go through Product
Development Plan.
Steps involved in Product Development Plan:
1. Idea Generation
2. Screening of Idea
3. Concept Development & Testing
4. Marketing Strategy Development
5. Business Analysis
6. Product Development
7. Test Marketing
8. Commercialization
SOLUTION
1. Idea Generation
Renewable energy has great scope in India. The automobile industry is
one of them, Automobile sector has taken several giant steps in this
direction around the world recently but Indian market is still at an infant
stage. As compared to other countries, the market share of electric
vehicles is extremely low in India. But the government target for 30%
adoption of electric vehicles by 2030. Keeping this is in mind we are
introducing “Vayu” an electric two wheeler which will fulfill all
3. requirements of the costumers. And also we are ready with our prototype
as two members of our team have already worked upon it previously.
2. Screening of Idea
The two-wheeler market in India is forecasted to expand at a CAGR of
7.33%, and reach a sales volume of 24.89 million units by 2024, from
21.19 million in 2019. The Indian electric scooters and motorcycles
market generated revenue of $80.0 million in 2018, and it is expected
to register CAGR of 36.3% during the forecast period. Government
incentive schemes, growing distributor & dealership network,
increment in online sales, and increase affordability of electric two
wheelers by costumers provide a lead to automobile sector to
manufacture the two-wheeler that would boost-up the demand for
electric two wheelers in India.
4. 3. Concept Development & Testing
Key components of our electric two-wheeler VAYU:
Frame
Motor: A 72 V Advanced DC motor is used, smaller in size,
able to self start, more efficient, because it’s weight and
dimensions were good for the frame.
Batteries: D51 model with capacity of 48 V, 12 Ah
Controller: It controls the BLDC motor. Also it increase
efficiency, reliability and extend the battery life time.
Charger: It contains a plug that connect electric vehicle
batteries to an electric source, providing the batteries with
electrical energy.
DC/DC Converter: It’s safe to run with a DC/DC converter
and an extra 12V battery backup. The Iota DLS-55 is the
best option.
Contactor: This is a device that we hook up to your existing
key ignition on 12Volts and it will close the loop so we get
the full power to your controller.
Battery cable and connectors.
Instruments: Electrical tape, Wire connectors, Wire wrap,
etc.
4. Marketing Strategy Development
For doing marketing we are using different strategies:
1. STP (Segmentation, Targeting, Positioning) Strategy
(i) Segmentation- Under this we are going to divide our customers
in various segments.
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
Psychographic Segmentation
5. (ii)Targeting- Under this we will target our costumer with some
criteria such as unisex, suits for age between 25- 50, Good
purchasing power, Innovative seeker and educated, new level
innovation.
(iii) Positioning – Under this, looking at future trends, we are
going to position our product at the top so that every costumer
will buy our product only from all available options.
2. 4P’s of Marketing
4P’s stand for:
Product: Our organization is launching different product
with different models that will have different features and
capacities. Apart from design, technology, and quality, the
product also offers safety and convenience to the
customers. Today, it is found that the issue of pollution
related to different vehicles has increased in a given
environment. So to overcome this issue we are introducing
such electric vehicles that can provide with similar
performance, quality, and also assist in controlling
pollution in a given environment
Price: Keeping in mind certain features of the product
such as technology, design, style, and other such features it
is important to deliver the message of sustainability to the
intended customers through utilization of such vehicles
effectively. So the price would be range between 1lac to
1.15 lacks which is affordable for middle class in today
world. The customers will be able to afford such products
and hence the company can thereby target to a larger
segment.
Place: The place is the most important part for any
organization as one has to check the raw material
availability, easy transportation, availability of labour at
lower cost, huge market, etc.
6. Promotion: This term is purely related to term
“Advertisement”. Under this an organization has to do
hard core advertisement to capture more market and to
build a brand image in the mind of costumers. Promotions
will help an organization to introduce new launching offers
in the market. The customers should be informed about
such offers through different forms of advertisement such
as:
Billboards
Sponsorships
Television & Radio
Newspaper
Digital Advertising
5. Business Analysis
Advantages:
Reduce dependency on oil and gasoline.
Pollutants and noise free.
Recyclable batteries
Low maintenance and operation cost.
7. 6. Product Development
Our organization is coming up with two types of models:
1. VAYU ELECTRIC +
This is our premium product with all advance features in it.
This model will include smart screen which will allow our
customers to get connected with the App, GPS navigation via
Bluetooth Connection.
This model also carries a good battery backup to improve the
working of smart screen.
2. VAYU ELECTRIC
This model will be available in middle range says 60000 to
70000. This model does not include smart screen which will
decrease its price from our premium product.
Our product will have many features which will make it unique and
differentiate it from our competitors.
Features of our Product
1. Will provide a maximum speed with 90 KM/hr
2. Have flexible battery
3. Fast charging
4. Anti-theft security via Cloud based App
5. VMS (Vehicle Management System)
6. Good Mileage
7. Extra Space
Our product’s body weight is less as it is made up of Glass fiber with help of
sugarcane bagasse. It will add some features to our product like:
Low weight
Great strength
Corrosion-free
Electrical insulation
Easy to work
Minimal maintenance
8. Our productdesign should look like:
USP:
Fast Charging
Ant-theft Security System
Low Body Weight
Max Speed
VAYU OTHERS
Max. Speed 90 Km/hr 75 Km/hr
Charging Speed 95% in 1 hour Take 4-5 hours
Security System Anti-theft System Not available
Battery Capacity 52 V, 24 Ah 48 V, 20Ah
Fuel Economy 120 Km per charge 70 Km per charge
9. 7. Test Marketing
Under this step we will do a trail of our product. For better feedback we
will choose our experienced team members so that the testing should be
biased. Also they recently left the marketing job so they know the taste
and preference of costumers better and will judge the product
accordingly.
8. Commercialization
Once we get the positive feedback after the trail and all goes well, we
will finally launch the product for our precious customers.
CONCLUSION
The designed series electric two-wheeler vehicle in simulation meets
standard vehicle performance with a significant increase in eco-friendly and
an overall reduction in use fossil fuel (petrol). The power train has been
proven to work in a real world environment and is capable of being installed
in a two-wheeler vehicle. As a more versatile hybrid, the vehicle is fully
functional with today’s infrastructure and state of the art charging stations.
The estimated performance, eco-friendly, as well as the construction and
testing of the vehicle demonstrate the viability of the power train design.