Presentation of LAMDA Motor Works for Developing skills in Stratergic implementation

2. ORGANISATIONAL STRUCTURE
VP
OPERATION
THILAK
KUMAR
VP
MARKETING
REVENTH
VP – HR
SADIQ
HASSAN
VP
FINANCE
POOJA
VP – R & D
SUSHMA
RAI
CTO
VELMURUGA
PROCUREMENT
MANAGER
KRITHIKA
BUSINESS
DEVELOPMENT
MANAGER
ANUBALA
CRM
HEMALATH
CEO
DILIP KUMAR

3. VISION STATEMENT
 To achieve LAMDA corporate vision of “Enriching
people’s lives “, we are committed to delivering unique
and innovative vehicles and mobility services with
value that is recognized by our customers.

4. MISSION STATEMENT
 To create exceptional automotive values for our
customers by harmoniously blending safety, quality
and efficiency. With our diverse team, we will provide
responsible stewardship to our community and
environment while achieving stability and security
now and for future generations.

5. GOAL
 To make available future generation with a
Environmental friendly cars
 To make our car driven in each roads of India

6. OBJECTIVE
 To implement technical innovation
 To fulfil customer need
 To develop eco-friendly environment
 To satisfy our stake holders by achieving the goal

7. ENVIRONMENTAL ANALYSIS
 SWOT
 PESTEL
 PORTER’S FIVE FORCES

8. SWOT ANALYSISSTRENGTH
1. Continuous product innovation &
technological advancement
2. Clear strategy to meet future
challenges and trend
3. Right Infrastructure available
4. Eco friendly
WEAKNESSES
1. Poor brand portfolio
2. Short Driving Range
3. High Initial price
4. Recharging time
OPPORTUNITIES
1. Government aid
2. Rural demand is rising
3. Income level is at a constant increase
4. Women drivers have increased
5. Government provides monetary
assistance for manufacturing units
6. Reduced Labor cost
THREATS
1. Intense competition
2. Rising cost of raw materials
3. Lack of charging infrastructure

9. PESTEL ANALYSIS
Political
 The Indian government auto policy aimed
at promoting integrated, phased, enduring and self-
sustained growth of the Indian automotive industry
 Formulation of an appropriate auto fuel policy to
ensure availability of adequate amount of appropriate
fuel to meet emission norms
 Confirms the government intention on harmonizing
the regulatory standards with the rest of the world
 Assist development of vehicle propelled by alternate
energy source.

10. Economical
 The level of inflation Employment level per capita is
right.
 Economic pressures on the industry are causing
automobile company to reorganize the traditional
sales process.
 Govt. has granted concessions, such as reduced
interest rates for export financing.
 More than 90% of the CV purchase is on credit.

11. Social
 change in lifestyle of people, leads to increased
purchase of automobiles, so automobile sector have a
large customer base to serve.
 The average family size is 4, which makes it favorable
to buy a four wheeler.
 Upward migration of household income levels.
 85% of cars are financed in India
 Car priced below 8 lakhs accounts for nearly 80% of
the market.
 Preference for fuel efficient cars with low running
costs.

12. Technological
 More and more emphasis is being laid on R & D
activities carried out by companies in India.
 The Government of India is promoting National
Automotive Testing and R&D Infrastructure
 Technological solutions helps in integrating the supply
chain, hence reduce losses and increase profitability.

13. Ecological
 Physical infrastructure such as roads and bridges affect
the use of automobiles. If there is good availability of
roads or the roads are smooth then it will affect the use
of automobiles.
 With the entry of global companies into the Indian
market, advance technologies, both in product and
production process have developed.
 With the development or evolution of alternate fuels,
hybrid cars have made entry into the market.

14. Legal
 Legal provision relating to environmental population
by automobiles.
 Legal provisions relating to safety measures
 Confirms the government’s intention on harmonizing
the regulatory standards with the rest of the world
 Establish an international hub

15. PORTER'S FIVE FORCES

16. PORTER’S VALUE CHAIN
Support Activities
1. Infrastructure:
 Planning Models
 Eco-Friendly environment
 Power sources from Solar energy
 Effluent recycle plant

17. 2. Human Resource Management:
 Professional training
 Safe working conditions
 Diversity and non-discrimination
 Health insurance and other benefits
 Fair compensation
 Fair layoffs
 Competitive benefits and wages

18. 3.Technology Development:
 3.1 Primary Objectives
 Generate demand and drive sales up for LAMDA cars.
 Build long-term brand awareness and manage corporate
reputation.
 Manage LAMDA existing customer base to create loyalty
and customer referrals.

19. 3.2 Secondary Objectives
 Increase LAMDA market share from 3% to 5% by 2018
 Educate consumers about LAMDA’s goals to improve the
future.

20. 3.3 Overarching Objectives
 Driverless cars
 Automated Manual Transmission(AMT)
 V2V Communications
 Pre-collision Technology
 Smart cars
 Car powered by renewable resources

21. 4. Procurement:
 Suppliers are chosen with effective vendor rating system.
 Purchase orders are placed online to reduce delay and
avoid confusions.
 Long term relation with suppliers to increase the loyalty
and purchase material at minimum cost.
 Strategic subsidiaries and Jv’s with coslight India battery
manufacturer to make easy availability of batteries.
 Power steering unit are purchased from China,
aluminium alloy 2014,2024 from Argentina, and interior
electronics from Bosch and tires from MRF.
 Centralized procurement for key component like
aluminium and batteries.

22. Primary Activities
4.1 In bound logistics:
 Contract based third party logistics for transportation of raw
materials.
 Just in time technique is adopted to reduce inventory cost.
 All transactions are monitored through SAP.
 Initial quality checking at warehouse to avoid poor quality of
raw material.
 Contracts are given based on transparent tenders quoted
annually.
 DTL(Daily Transport Logistics) for critical and high valued
items.

23. 4.2 Out bound logistics:
 Ensure mechanical, electrical and visual inspections are
carried out as per the standard inspection process for all
trucks received at OBL.
 Execute daily, weekly, monthly cycle counts of keys and
vehicles as per inventory standards.
 Ensure necessary statutory document arranged for all
domestic & exports units.
 Coordinate with dealers and customers for waybill,
insurance expedition as per daily plan.

24. 4.3 Marketing & Sales
 Parachute advertising to revolve around the world for
creating awareness among consumers.
 Test drive on customer book area by the LAMDA car
apps.
 Creating an app for sales.

25. 4.4 Service:
 LAMDA cola charging point at every district to charge
 Solar battery centre for LAMDA cars

26. ETOP FOR LAMDA CARS
Environmental
Sectors
Nature of
Impact
Impact of Each
Sector
Economics Economy goes up
Market Less Demand in
Domestic Market
International High Demand in
Global Market
Political Taxation policy,
Government stability

27. Regulatory High impact of
Regulatory
authorities.
Social Lifestyle and preferences
of people that impact
their choice of types of
automobiles.
Supplier High impact is observed,
when the price of the
raw materials goes up
the price of the vehicles
also goes up.
Technological Advanced
Technology

28. DESCRIPTION
 Hacthback – base price 5.6 lakhs
 Sedan – base price 8.3 lakhs

29. STRATEGIC IMPLEMENTATION
 Resource Allocation
 Top down budgeting
 Cultural change

30. THANK YOU
Presented by
Velmuruga
Anubal
Hemalatha
Krithika
Sushma Rai
Pooja
Sadiq Hassan
Thilak Kumar
Dilip Kumar
Reventh