Jet Airways was founded in 1992 and began commercial airline operations in 1993. It is now India's largest private airline, operating over 370 daily flights to 68 destinations domestically and internationally. While Jet Airways saw revenues of Rs 9481.5 crores in 2011-2012 and Rs 7401.3 crores in 2012-2013, its profits declined from Rs 253 crores to Rs 27 crores over the same period. Jet Airways operates a fleet of 98 aircraft, including Airbus and Boeing planes. It offers several loyalty programs and services like Jet Privilege and Jet Konnect to expand its network. A SWOT analysis identifies Jet Airways' strengths in experience and international operations but also threats from competition and regulations

1. Prepared By:
Lejoe M Varkey
October 4, 2013
Submitted To:
Saji George
1

2. Introduction
• Started by Naresh Goyal as Air Taxi Operator in April 1992
• Started Indian commercial airline operations on 5 May 1993
with a fleet of four leased Boeing 737-300 aircraft
• Scheduled airline status was granted on 4 January 1995
• Initial investment of US$10 million
• 80%of its stake controlled by Naresh Goyal
• Jet’s parent company, Tail Winds Ltd.
• Began international operations to Sri Lanka in March 2004.
• Jet, is headquarters in Mumbai, India
October 4, 2013 2

3. Introduction
• Operates over 370 daily flights to about 68 destinations both
in India and international (abroad)
• Listed in the NSE in the year 2005
• Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc.
• Second Leg cities like Aurangabad, Patna, Nagpur, etc.
• 21 international destinations in 17 countries across
Asia, Europe & North America
• International destination includes cities like San-
Francisco, New York, Singapore, London (Heathrow), Hong
Kong, Colombo, Abu Dhabi, Dubai, etc.
October 4, 2013 3

4. Financials
• Annual Revenues
Rs 9481.5 crores (2011-12)
Rs 7401.3 crores (2012-13)
• Profit After Tax (PAT)
- Rs 253 crores (2011-12)
Rs 27 crores (2012-13)
• Average Passenger Load
69.1% (2011-12)
84.3% (2012-13)
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5. Fleets Of Aircrafts
98 Airplanes in total
• Airbus330--200--(12)
• ATR72 --500--(14)
• Boeing737--700--(11)
• Boeing737--800--(42)
• Boeing737--900--(2)
• Boeing777—300ER*--(11)
*Includes aircraft that have been leased to other airlines
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Airbus330
Boeing 737-700

6. Current Service Offerings
Jet Privilege
JPMiles – The number of Base JPMiles earned is the direct
travelled distance between the origin and destination city-pair.
JPMiles earned are based on the fare and cabin travelled.
October 4, 2013 6
Blue Silver Platinum
GoldBlue Plus

7. Current Service Offerings
Jet Konnect
• Launched on 8 May 2009 to close down loss making routes
• Divert planes to more profitable routes with higher passenger
load factors.
• Started 54 flights a week, rose to 125 flights, target of 160
flights a week
Jet Escapes
• A holiday package to a particular destination
• Option to earn JPMiles on each holiday availed
October 4, 2013 7

8. Current Service Offerings
Jet Mobile
• Access information such as flight status, schedules, set alerts
or automatically receive flight delay messages
• Request for your JetPrivilege account details
• Search for the lowest fares on Jet Airways
Jet Viva
• Interaction forum for women travelers
• Modern fashion trends, spa getaways, high end cosmetics
October 4, 2013 8

9. Current Service Offerings
Jet Lite
• Acquisition of Sahara Airlines
• Low cost carrier
• Wider reach
Jet Kerala/ Jet2IncredibleMP
• Tourism packages to Kerala and Madhya Pradesh
• Special offers during summer vacations and new year
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10. Market Share
October 4, 2013 10
Jet Airways
35%
Indian Airlines
24%
Air Deccan
15%
Jet Lite
10%
Kingfisher
8%
Spice Jet
6%
Others
2%
Airlines Market Share
Jet Airwyas
Indian Airlines
Air Deccan
Air Sahara
Kingfisher
Spice Jet
Others

11. Competitor Analysis
Domestic Market International Market
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12. SWOT Analysis
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Strengths
Experience exceeding 14 years
International operations
Large fleet size
Among top 3 in India
Threats
Strong competitors
Fuel price hike
Overseas market competition
Regulations
Weaknesses
Losing domestic market share
Old fleet with average age - 4.79 years
Need improvement in in-flight service
Weak brand promotion
Opportunities
Untapped air cargo market
Scope in global service and tourism
Increasing salaries of people

13. JET AIRWAYS KINGFISHER INDIAN AIRLINES
RELIABILITY 1 2 3
ASSURANCE 1 2 3
TANGIBLES 2 1 3
EMPATHY 1 2 3
RESPONISVENESS 1 2 3
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14. Thank You
October 4, 2013 14