Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
This is a collection of my graphic design work, including logo design, web design, print design and illustrations. I also have a background in journalism.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
This is a collection of my graphic design work, including logo design, web design, print design and illustrations. I also have a background in journalism.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
Think like a startup: 5 tests to optimize and grow your ideasEsteban Contreras
Startups are unique in that they must grow under extreme uncertainty. Whether you are in a startup, a big brand or a small business, thinking like a startup can help you optimize and grow your ideas.
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
There are two things that every designed screen must do well: describe the current step and describe the next step. It’s as simple…and hard…as that. In this session, Andi Graham, CEO at design and marketing agency, Big Sea, will talk about how to design your app or website to inspire your users to take that next step - whatever it might be. Starting with knowing your users and ending with best practices in UX, you’ll walk away with an actionable approach that you can apply to any of your digital products immediately.
On Conference of Real Estate Marketing Technique
Covering Subject of Branding Real Estate
Real and virtual media for real estate living integration
Talk about place for projects to be talked about
Real estate is not only about online sales
Real market scenario positioning
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
Think like a startup: 5 tests to optimize and grow your ideasEsteban Contreras
Startups are unique in that they must grow under extreme uncertainty. Whether you are in a startup, a big brand or a small business, thinking like a startup can help you optimize and grow your ideas.
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
There are two things that every designed screen must do well: describe the current step and describe the next step. It’s as simple…and hard…as that. In this session, Andi Graham, CEO at design and marketing agency, Big Sea, will talk about how to design your app or website to inspire your users to take that next step - whatever it might be. Starting with knowing your users and ending with best practices in UX, you’ll walk away with an actionable approach that you can apply to any of your digital products immediately.
On Conference of Real Estate Marketing Technique
Covering Subject of Branding Real Estate
Real and virtual media for real estate living integration
Talk about place for projects to be talked about
Real estate is not only about online sales
Real market scenario positioning
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
PERSONAL & BUSINESS BRANDING STRATEGY, ENGAGEMENT AND MARKETING DAYO FALADE -- DOF
Social media branding, Photography branding strategies, Personal and corporate branding, online media engagement and marketing, developing personal brand
In this quick talk, I gave new ERA brokers and Realtors some universal brand-building fundamentals. Follow along to add cohesion and intention to your company's brand.
As a content creator it is very important create a Creative Discipline to become a better creator. For content writers and aspiring writer, in this episode of the Deliberate Talks Podcast, Sofia Ashraf highlights conversations that will help you go from a planning mode to an execution mode. The episode extends to identifying the challenges and addressing it with personal experiences & learnings.
Guest: Sofia Ashraf (a popular Rapper, Advertising Professional, Activist and a Content Creator.)
Host: Dakshin Adyanthaya (Founder & Director at Pixelated Egg Digital Ventures)
Content Marketing for Arts OrganizationsPaulGravett
Content Marketing is perfect for the performing arts sector. We
are surrounded with great ideas, creative people and, of course,
a lot of content.
Give your audiences valuable and relevant content and you
are well on your way to nurturing relationships. Be consistent,
conversational and friendly and you will have long-lasting
relationships.
Show people you care, and they will care about you.
They will also attend your performances.
How do I bring my crowdfunding idea to the crowd?Geert Stox
Crowdfunding is more than having an innovative idea and put it on a crowdfunding platform. Your crowdfunding campaign must be the climax of your efforts, not the start.
Discover 15 tips that will help you get your idea to the crowd in the new economy.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. design-bloggers-conference.com
ANDREW JOSEPH PR is a full service
communications firm specializing in shelter,
design and lifestyle brands. We create
programs that are customized to support
client business goals and communication
needs as well as to drive bottom-line results.
Our approach goes beyond publicity and
product placement; we start with brand
strategy. We are a dynamic, passionate
boutique agency with large agency
capabilities. Our senior level talent is
intimately involved with each client, and
our excellent credentials and contacts with
key lifestyle, design and shelter
publications, producers, blogs and
influencers, make us a powerful force.
3. Client List
design-bloggers-conference.com
ALAN TANKSLEY
ALLY COULTER
THE ANTIQUES DIVA
DAVID DALTON
DE LE CUONA
FROMENTAL
FUSE LIGHTING
GEORGE SMITH
JENNIFER MEHDITASH
JOHN DOUGLAS EASON
JOHN LYLE
LOUIS NAVARETTE
MARK CUTLER DESIGN
MARTIN PATRICK EVAN
NELLA VETRINA
PHILIP GORRIVAN
4. Pro Bono Work
THE RONALD MCDONALD HOUSE OF LONG ISLAND
The Ronald McDonald House of Long Island is the 100th
house of over 300 Ronald McDonald House programs
worldwide that provide stability and resources for
families with seriously ill children, giving them a cozy
and safe place to call “home” while they’re away from
their own. Located in New Hyde Park, NY, The Ronald
McDonald House of Long Island offers home-cooked
meals, private bedrooms, playrooms for children, and
more, allowing families to face the weight of illness
together while their child undergoes medical
treatment at the nearby hospitals. RMHLI has touched
the lives of over 18,000 families by providing a safe
reprieve for those most in need.
design-bloggers-conference.com
Dwell With Dignity
Dwell with Dignity is a non-profit
group of Interior Designers and
volunteers dedicated to creating
soothing, inspiring homes for families
struggling with homelessness and
poverty. We provide and install home
interiors for families that include
furnishings and art, bedding and
kitchen supplies, and food in the
pantry.
5. The old school definition
•The definition of public relations used by the
Public Relations Institute of America is: “The
deliberate, planned and sustained effort to
establish and maintain mutual
understanding between and organization
(or individual) and it’s (or their) publics.”
design-bloggers-conference.com
6. • Relentless self-publicity made Dorothy Draper a household
name – as did such books as “Decorating is Fun” in which she
encouraged American housewives to copy her own daring,
color combinations. She had her name in newspapers from
Sacramento, CA to Sarasota, FL.
design-bloggers-conference.com
7. •Public relations is no longer about
getting press release out and faxing it
to the masses. It’s about networking,
connecting the dots and it’s very
individual.
design-bloggers-conference.com
8. Public Relations is also the balance between
PERCEPTION & REALITY
• Not everyone is ready to hire a public relations firm.
• PR is a very expensive commodity and you have to be ready for it.
• There are many things you can do on your own to get your name out
there.
• Conferences like The Design Bloggers Conference and events at your
local design centers.
• Blogging and social media are essential promotional platform to elevate
your brand and get your individual story honed and refined.
• Go to Design Camp. Read Amy Flurry’s book: Recipe for Press!
• Build your brand and then explore PR.
design-bloggers-conference.com
9. How do you build your brand?
• Networking is essential – there is power in
numbers.
• Fellow designers / manufactures / even
other public relations firms are not to be
seen as competitors but rather a source of
creativity and ideas on how to build your
brand and get to the next level.
• The future is ALL about collaboration.
design-bloggers-conference.com
10. When are you ready to hire and collaborate
with a public relations firm?
• Once you have developed your brand and have
some great projects to share you need:
PHOTOGRAPHY - PHOTOGRAPHY –
PHOTOGRAPHY!
• Let social media be your friend not your foe.
• Don’t post your projects on your social media
platforms or your website!
• You can tease the social media realm with tiny
vignettes, that client you only did a living room for
or post what inspires you but DO NOT post full
projects.
design-bloggers-conference.com
11. Successful Public Relations is
ALL ABOUT the tension (and dance) between
THE WE & THE I!
• The more a client provides the AJPR team with
ideas, projects, and story angles the more
rewarding the process and outcome.
• It’s not like buying advertising where you spend
money and getting exactly what you want right
down to the placement of your logo.
• THERE WILL BE HOMEWORK.
• Working with a Public Relations professional means
you have to get creative and connect the dots
……... and that leads to the BIG IDEAS?
design-bloggers-conference.com
12. What do HGTV, Social Media and Public
Relations have in common?
• HGTV gives a false perception to the end user that
projects can be completed in 36 hours.
• Social Media, with it’s instant gratification of likes
and comments on a post gives the false
impression that getting your project placed in a
print magazine happens overnight.
• PATIENCE IS KEY
design-bloggers-conference.com
14. Public Relations firms are not all
the same.
• Big Agency vs. Small Boutique Firms…. everyone aims for the same
results, which means INK or stories on blogs and in newspapers and
magazines.
• Working with a big agency means meeting with the heads of the
firm and getting your account turned over to a junior executive in
their early twenties.
• Working with small boutique agencies (usually) means you are
working with senior level professionals that have deep
understanding of the business and process of public relations.
• Good PR people see themselves as an extension of your
businesses’ internal team.
• How we get paid… More often than not, it’s a monthly retainer.
But Special Projects and short-term arrangements do apply. 90% of
my clients are long term open ended
design-bloggers-conference.com
15. Finding the right fit for you..
• Finding the right fit is very personal.
• Different strokes for different folks.
• All very personal and subjective who
the right fit is for you.
• Everyone has different style and a
different set of skills.
• Research the options and the players.
design-bloggers-conference.com
16. NOTED DESIGN PUBLICISTS
Los Angles
•Tamar Mashigian Tamar@cDecor.com
•Rich Pedine www.richpedinepr.com
•Sean Yashar www.theculturecreative.com
New York
•Christina Juarez www.cjandco.com
•Jan MacLatchie www.janmacbrands.com
•Elizabeth Blitzer www.blitzerandcompany.com
•Head and Hand PR www.headandhandpr.com
And that’s JUST the tip of the iceberg.
design-bloggers-conference.com
17. In Seth Godin’s book: The Icarus Deception,
he challenges readers to find the courage
to treat their work as a form of art.
• Everyone knows that Icarus’s father made him
wings and told him not to fly too close to the sun;
he ignored the warning and plunged to his doom.
The lesson: Play it safe.
• But we tend to forget that Icarus was also warned
not to fly too low, because seawater would ruin
the lift in his wings. Flying too low is even more
dangerous than flying too high, because it feels
deceptively safe.
design-bloggers-conference.com
18. Painting isn’t worth very much
but ART is!!!
• In Dafen, a suburb of
the coastal city of
Shenzhen in China's
south-eastern
Guangdong province,
thousands of artists
labor constantly to
reproduce famous
paintings for the mass
market. That’s not ART
it’s painting.
design-bloggers-conference.com
19. While it may seem counter intuitive to say - my
predominate mantra in running my business is
embracing that I don’t always know what I am doing.
• The fear is that if I get locked into being overly confident “in knowing the
path” the road will change and I have to find my way again.
• SO I embrace my work like an artist would. Creating brushstrokes that
create a masterpiece.
• That’s what good PR is all about - like a Monet painting it takes thousands of
brush strokes to create a good PR campaign to come into focus.
• Dorothy Draper was quoted saying "Never look back, except for an
occasional glance, look ahead and plan for the future. Success is not built
on past laurels, but rather on a continuous activity. Keep busy searching out
new ideas and, experimentally, keep ahead of the times, or at least up with
them.”
• So my final thought: keep growing and evolving as a designer and small
business owner….. and most importantly find your wings and fly!
design-bloggers-conference.com