The document summarizes a podcast conversation featuring Sofia Ashraf on modern approaches for content creators. It discusses Sofia's background and love for music, advertising, and activism. It also covers her thoughts on creative discipline, brainstorming ideas for briefs, empowering content as a tool, prioritizing quality over numbers, appropriate remuneration for artists, and creating across platforms. Key tips for novice content creators include having structured procrastination, finding day jobs, being open to learning, and ensuring good internet, devices, and cloud storage for remote work.

1. MODERN DAY APPROACHES
FOR CONTENT CREATORS
podcast conversation highlights featuring Sofia Ashraf
hosted by Dakshin Adyanthaya

2. • Sofia’s discovery of her love for rap, advertising, music and activism.
• How feminist labels attached to her persona may lean towards the benefit of
a larger audience.
• Her thoughts on Creative Discipline, its importance and implications.
• Her process of brainstorming ideas when a brief is presented to be worked
on.
• How her perspective and thoughts gave rise to the idea of ‘Sister from the
South’, a humble statement that became a tool for empowerment.
• Quality against Numbers, How it comes into play in discussions with clients
and creators, and how it is important to collaborate with the right creators.
• Her thoughts of remuneration for artists in an industry where artists are
undervalued and underpaid.
• How digital as a medium has made it easy to create a portfolio, and her
thoughts on content creation across various platforms.
Episode Overview

3. MODERN DAY APPROACHES
FOR CONTENT CREATORS
Discipline, routine and consistency
and the ability to not be distracted
is very important. We’re running
around looking for more options
instead of developing discipline.
5tips for novice
content creators

4. MODERN DAY APPROACHES
FOR CONTENT CREATORS
Structured procrastination is key.
Break down your tasks as much as
you can, even if it is down to the
most negligible parts of what
you’re working on. That makes you
feel more involved.5tips for novice
content creators

5. MODERN DAY APPROACHES
FOR CONTENT CREATORS
Find a day job, that pays you until
you have established yourself as an
individual who can be an independent
content creator full time.
5tips for novice
content creators

6. MODERN DAY APPROACHES
FOR CONTENT CREATORS
If you don’t understand something,
be open to learning and don’t have
disdain for it.
5tips for novice
content creators

7. MODERN DAY APPROACHES
FOR CONTENT CREATORS
Three most important things one
must have when they’re remotely
working:
• Good internet.
• Have at the very least, two devices.
Preferably three, ensure how to
interconnect them.
• Cloud storage, Google Drive and
Google Save and Backup.
5tips for novice
content creators

8. MODERN DAY APPROACHES
FOR CONTENT CREATORS
“You assume creativity is inspiration
led, where it comes to you and you
don’t go to it. You can’t achieve
creativity on demand. The more you
do it, you realise that discipline
hones creativity.”
Our favourite quotes
from the episode

9. MODERN DAY APPROACHES
FOR CONTENT CREATORS
“The truth about creativity is that
it’s easy to be “pretty good” at
something for an amateur, but
sticking to the profession and being
consistently good is where discipline
comes into play.”
Our favourite quotes
from the episode

10. MODERN DAY APPROACHES
FOR CONTENT CREATORS
“As a creator, do not undervalue the
efficacy of numbers, find someone
who would do that for you. As an
emerging creator it’s always best to
focus on your content, instead of the
audience.”
Our favourite quotes
from the episode

11. MODERN DAY APPROACHES
FOR CONTENT CREATORS
“Find a niche, consciously.
If anything relates to your niche, put
yourself out there and create a
brand around it.”
Our favourite quotes
from the episode

12. MODERN DAY APPROACHES
FOR CONTENT CREATORS
“I see my creative brain as a vessel.
The first 21 years of my life I filled it
up with experiences, and the next
10 years those experiences were
turned into content.”
Our favourite quotes
from the episode

13. THIS AND MORE..
Listen to the entire episode of the Deliberate Talks Podcast on
Or listen on Youtube/PixelatedEggDigitalVentures