Heather Wilkinson is a 16-year-old student studying multimedia journalism who wants to pursue a career in creative media. Her ideal jobs include art editor, photographic stylist, and advertising art director. For art editor, she would need creative and technical skills to make magazines visually appealing while meeting deadlines. Photographic stylist assists photographers with styling and props. Advertising art directors design eye-catching ad campaigns using art and design skills. Heather's plan is to achieve good grades, gain work experience at a company like Giraffe Social Media, get a degree in graphic design, and network to pursue her goal of becoming an art editor.

1. MY TEN YEAR PLAN
By Heather Wilkinson

2. About Me
I’m 16 years old, I attend South Downs College in Hampshire
studying Level 3 BTEC Multi Media Journalism and my ideal
job would be in media, I would like to do something in
journalism preferably that I could be creative in. I would
describe myself as reliable and honest; always anxious to
develop my abilities and adapt to any environment and work
expected.

3. Ideal Job Role In Media
My ideal job would be something creative that I could in-cooperate my own
ideas into and have a say in what the final piece looks like, in print-based
media preferably.
ART EDITOR-
An Art Editor makes sure that magazines are appealing to the reader, they look good and
are easy to read, additionally need to make it visually appealing.
• They need to be creative with expert IT skills with an understanding of the customers
and readers to make sure the work is completed at a high level of standards as well as
finishing in time for tight deadlines.
• To get into being an art editor many people often have a degree in an art subject.
However, there are no set entry requirements into becoming one, having an artistic
talent that can be shown to employers through a portfolio of work could get someone
a job without a degree.
• They work 35-40 hours a week and can earn £18,000 per year (according to National
Career Service)

4. Other Ideal Job Roles
PHOTOGRAPHIC STYLIST-
• This job involves working close with photographers to organize everything behind the scenes.
Finding props, dressing the set and creating the overall look and mood of the photoshoot.
• I would need to have an understanding of photography and lighting as well as a good eye for
colour, shape and good people skills.
• A design related course or a HNC/HND, degree or a foundation degree are often an
advantage in subjects such as:
• Fashion promotion
• Fashion styling
• Fashion journalism
• Interior or exhibition design
• Visual merchandising or display
• Photography
ADVERTISING ART DIRECTOR-
• This job involves designing eye-catching advertising campaigns.
• It requires imagination, a flair for art and design as well as being able to work In a team.
• Many art directors have studied design and have a HND or a degree in:
• Graphic design
• Advertising design
• Illustration
• Fine art

5. Evidence of Jobs
Art Director Job vacancies Art Editor Job vacancies

6. SWOT Analysis
STRENGTHS
• Can work in a
team
• Creative
• Can learn new
things quickly
• Organised
• Reliable
• Enthusiastic
WEAKNESESS
• Sometimes loose
focus
• Get nervous or
anxiety about small
things
OPPORTUNITIES
• Qualifications
needed-
 A degree in a subject I’m
interested in such as an
art subject, e.g graphic
design, advertising
design, visual
merchandising or
display, photography.
• Work experience in a
media or photography
based company.
• Prepare to work long
hours or get little pay
to gain experience.
THREATS
• Other people
competing for the
same jobs and
places
• Not being able to
get to places for
example being
too far away or
not having a way
of getting there.
• Not having the
money to get a
start in the
business.
• Not having
enough
experience for an
ideal job.
College Target Grades-
My target grade is- D* D D but I would like
to get D* D* D.

7. Plan of Action
If I was to peruse a career in becoming an Art Editor I would :
• Achieve my target grade in college and get into a University such as Bournemouth,
Brighton, Southampton or one in London studying a creative subject, for example
graphic design, advertising design or a relative art subject.
• Gain work experience from media companies or shadow practicing Art Editors or
similar job roles in the business.
• Gain contacts through networking, LinkedIn, mutual contacts.
• Get a part-time job (relative to media or not) to earn money so I can afford to go to
places for experience
A Graphic Design course for Brighton University

8. Work Experience Organisation
Giraffe Social Media
• Based on Old Commercial Road, Portsmouth
• They are apart if Giraffe Ltd, a national media company that are 'communication
specialists'.
• They are also involved with Social media management, Content marketing "Hiring
experts enables you to pinpoint the type of content that will unlock the door to
your desired results", Content driven social media . They also have an Ebook called
'The Social Media Detox'
• Jerri Cook, Senior Development business manager is the person I would contact in
relation to the work experience
• There are 11 employees. Some of the roles are Social Media Manage, Content
Marketing Manager, Business Development Manager.
• They have worked with companies such as AIRFRANCE, 118 118, Park Resorts,
Encyclopaedia Britannica UK and Casillero del Diablo
They focus on social media which i use everyday, as well as being a working media
environment it would be useful to gain experience in a media field to see what i
am interested in.

9. Bibliography
• https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/P
ages/AdvertisingArtDirector.aspx
• https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/P
ages/ArtEditor.aspx
• https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/p
ages/PhotographicStylist.aspx
• http://giraffesocialmedia.co.uk
• https://www.brighton.ac.uk/courses/study/graphic-design-ba-hons.aspx