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Similar to Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Similar to Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers! (20)
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Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
- 1. timothycorrigan timothy.corrigan.inc @corrigantimothy timothycorrigan Transforming Your Brand & Business in Today’s Digital World
- 2. “TODAY’S TASTEMAKER” - ARCHITECTURAL DIGEST
- 3. TIMOTHY CORRIGAN “A Stylesetter known for his look of European Elegance and California Cool.” “The decorator known for refined but comfortable rooms.” -Elle Decor -InStyle
- 4. STAR OF DESIGN HONOREE 2017 DESIGN ICON
- 5. Showcased in over 1000 magazines and newspapers worldwide.
- 7. Building Your Brand Social Media Expanding Your Brand Footprint Transforming Your Brand & Business in Today’s Digital World Building Your Brand Communicating Your Brand Expanding Your Brand Footprint Transforming Your Brand & Business in Today’s Digital World
- 8. 197 Offices 89 Countries 6000+ Employees
- 9. BUILDING YOUR BRANDBUILDING YOUR BRAND
- 10. Positioning What do you stand for?
- 11. “European Elegance Infused With California Casual.” Elevator Pitch
- 12. Tagline
- 13. A World of Comfortable Elegance™
- 14. Brand Essence Comfortable Elegance ATTRIBUTES BENEFITS BRAND ESSENCE PERSONALITY VALUES
- 15. Visual Branding
- 16. Visual Branding: Images Convey QualityImage Should Convey Your EssenceImages Should Convey Your Essence
- 19. Brand Experience Expectations Memories Stories Relationships = Consumer’s Choice + ___________ _
- 20. “Oh, that’s the __________ that ________________.” blogdesign firmmagazinestorewebsite
- 21. People are willing to pay more for a branded product. Perceived Value $12,600.00 $6,000.00 $4.09 $2.68$7.97 $2.48 People are willing to pay more for a branded product. Perceived Value $12,600.00$6,000.00 $4.09$2.68$7.97$2.48
- 22. Perceived ValueCommunicating Your Brand
- 24. Communicating your Brand Panels/Speaking Engagements Guest Posts Podcasts Videos Involvement: Show Houses/Events Instagram Takeovers
- 25. PRESS: Print & DigitalPRESS: Print & Digital Emily Henderson “Emily Henderson” Rachel Parcell & Emily Jackson ”Pink Peonies” & “Ivory Lane”
- 26. PRESS: Print & Digital Justina Blakeney “The Jungalow” Will Taylor “Bright Bazaar”
- 27. Huffington Post “Camille Styles” for Pottery Barn PRESS: Guest Post & Stylesetter Huffington Post “Camille Styles” for Pottery Barn PRESS: Contributor & Stylesetter
- 29. Who do you want to attract? Subscribers Advertisers Clients Editors Business Partners Employees
- 30. Person vs ProfessionalPersonal vs Professional
- 31. Be An Active Participant
- 32. Where are your visitors coming from?
- 33. Know Where & Where not to Focus
- 34. SEO Optimization for Blogs/Websites Determine your target keyword phrases Use keywords in the title, URL, meta description, headline, content and images Make sure your blog is mobile-friendly Give readers the opportunity to subscribe to your blog /web site
- 35. Followers and analytics are more important then ever, because potential partners are looking at them.
- 36. Expanding Your Brand Footprint BRAND
- 37. A successful space is one that is comfortable, beautiful, and timeless.
- 38. TIMOTHY CORRIGAN FABRIC COLLECTION FOR SCHUMACHER
- 39. TIMOTHY CORRIGAN FURNITURE COLLECTION FOR SCHUMACHER
- 40. TIMOTHY CORRIGAN RUG COLLECTION FOR PATTERSON FLYNN MARTIN TIMOTHY CORRIGAN RUG COLLECTION FOR PATTERSON, FLYNN & MARTIN
- 41. TIMOTHY CORRIGAN COLLECTION FOR ROYAL LIMOGES
- 44. TIMOTHY CORRIGAN COLLECTION FOR THG® PARIS
- 45. Inspiration
- 46. Grand Central
- 47. Grand Central
- 48. Grand Central
- 49. Grand Central
- 50. West Coast
- 51. West Coast
- 52. West Coast
- 53. West Coast
- 54. BooksBooks
- 55. Success Stories!
- 56. Success Stories!
- 57. Success Stories!
- 58. Success Stories!
- 59. Build Your Brand Communicate Your Brand Expand Your Brand Footprint In Summary
- 60. Who here will become the next mega brand?
Editor's Notes
- Slide 2) Timothy Corrigan has been hailed in Architectural Digest as “Today’s Tastemaker.”
- 3) He is known for his ability to create a world of European elegance infused with California comfortable.
- Timothy has been honored by design centers around the world, and has been named to multiple top designer lists, including the 2017 Design Icon Award, the AD100, Star of Design, Robb Report’s Top 40 Designers in the World and the Luxe Gold List. He was the first American designer honored by French Heritage for his restoration of several national landmarks in France.
- Slide 5) His work has been featured in numerous publications worldwide. With offices in Los Angeles and Paris, his firm manages projects around the globe for clients ranging from Middle Eastern royalty, corporate leaders and Hollywood celebrities.
- He has designed several successful licensed collections. Please join me in welcoming Timothy Corrigan.
- former career in advertising. ran 197 office, 89 countries, 6000+ employees managing major multi-national brands. based on that career is what I want to talk about today
- Blogs have the taken design world by storm, Blogging has grown so quickly that many bloggers face the issue of figuring out what they want to be and where they want to go with it, only after they’ve created a following. What i would like to talk about today is designing your brand and the importance of expanding and monetizing
- In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
- What you can communicate in one line..
- Summation of your positioning. Think about how you want your customer to feel about you, every time they think about you.
- Logo design, font, colors, etc. is a visual shortcut that says who you are as a brand Simplicity Memorable & Engaging Timeless Instant recognition Should convey a feeling that aligns with your services
- Good Quality Good Lighting Conveys your style
- High Point & LV Market Maison & Objet/Deco Off AD Design Show What’s New What’s Next Modernism Week Antiques Shows
- let the press help expand your positioning. More opportunities to get projects published on .com
- Social media is an execution of your brand strategy, not the other way around.
- Be intentional with hashtags, titles, tags, captions, content, who you follow, likes and comments
- Knowing your visitors helps you focus where your efforts should be.
- Give specific anecdotes for TC
- Time came to start thinking about how to expand your brand.
- drawings on one slide + 3 images for each collection
- drawings on one slide + 3 images for each collection
- drawings on one slide + 3 images for each collection
- drawings on one slide + 3 images for each collection
- Bloggers who have expanded their brands. Quintessence: Pop Up at Paris Deco Off Videos sponsored by: Merida, Serena & Lily, Watson & Kennedy, Jonas, Nest, et. al
- Bloggers who have expanded their brands. Ronda Carmon - All The Best - A passport to stylish living Book (working on second book) Fine fabrics from Scotland Feminine fashion inspired by menswear
- Ads, Editorial Opportunities, Speaking/Trendsetter Opportunities, Consulting EAL Video Reporter Advertising on Blog Products Visual Branding Creative Direction Design & Marketing Strategy Editorial Market Coverage Facilitating interior designer and brand connections to create strategic partnerships Customized trend reports for industry perspective and insight Targeted resource guidance Moderate design and lifestyle panel discussions Appear in video and TV segments on lifestyle trends and design ideas
- Modern take on traditional design, Luxe “New Guard” Miele “spokesperson,” House beautiful Next Wave, interior design business
- who here will become the next design mega brand?