Justina Blakeney is a designer, artist, author and blogger who shares her bohemian style through her brand The Jungalow. She discusses how she grew her blog into a successful brand through clarity about her message of decorating wild, employing creativity through consistent posting, and building community by engaging with others and sharing her work across platforms. The presentation provides tips for developing an online brand, including establishing brand clarity, producing authentic content prolifically, using data and being strategic, and creating community.