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@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
design-bloggers-conference.com 1
Hi!
I’m Justina Blakeney,
A designer, artist, author and
mama with a wild, bohemian
heart.
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
2
TM
FEEL FREE, HAVE FUN & DECORATE WILD!
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
3
For me, what started as a (tiny!) blog, blossomed into a New York Times
Bestselling book, 4 licensed collections (and counting), 8 design blog
awards, and an online audience of over 1.5 million people
who I’m convincing, day by day, to
“decorate wild.”
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
4
The internet makes it possible for us to be our own bosses,
to build our own audiences and to grow our brands
with very minimal resources…
But how?
In the next hour you will learn.
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
5
STEP 1: CLARITY
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
6
WHO ARE YOU? WHO IS TALKING?
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
7
DESCRIBE YOUR BRAND IN THREE WORDS.
1.) COLORFUL
2.) PATTERNFUL
3.) JUNGALICIOUS
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
8
WHAT IS YOUR MESSAGE? WHAT ARE YOUR TAKEAWAYS?
GIVE YOUR READERS INFORMATION
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
9
WHAT’S YOUR MOTTO?
YOUR HASHTAG(S)?
#JungalowStyle
DECORATE WILD!
#PatternsByJustina
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
10
WHAT DO YOU WANT PEOPLE TO REMEMBER ABOUT YOUR BRAND?
WHAT DOES SUCCESS FOR YOUR BRAND LOOK LIKE FOR YOU?
WHO IS RESPONDING? WHO IS YOUR TARGET DEMOGRAPHIC?
WHAT DO YOU WANT PEOPLE TO DO ONCE THEY FIND YOU?
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
11
STEP 2: CREATIVITY +
ACTION
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
12
VSCO
A Color Story
Afterlight
Snapseed
PROCESSING APPS
LIGHT
ANGLES
SIZE
FILTERS
KEEP IN MIND
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
13
CREATIVE WARM UPS
1. CLAY
2. BLOCKS
3. COLORING BOOKS
4. COLLAGING
5. 30-SECOND SKETCHES
6. RAINBOW FORAGING
7. BLOG POST
8. ORGANIZE NATURE
9. SINGLE LINE DRAWINGS
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
14
INDULGE IN MOMENTS OF INSPIRATION
EMPLOY AUTHENTICITY (DON’T AIM FOR ORIGINALITY)
BE PROLIFIC, ESTABLISH A RHYTHM
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
15
YOU DON’T HAVE TO GUESS. USE DATA.
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
16
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
17
STAND OUT.
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
18
STEP 3: CREATE
COMMUNITY
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
19
• ADD HASHTAGS TO YOUR IMAGES
• COMMENT ON OTHERS’ BLOGS
• JOIN THE CONVERSATION ON: INSTAGRAM
FACEBOOK, TWITTER, PERISCOPE, SNAPCHAT ETC.
• INVITE OTHERS TO PARTICIPATE
• ASK ADVICE
• ASK QUESTIONS
CONNECT THROUGH COMMUNITY
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
20
• BE REAL
• WEEKEND HASHTAG PROJECTS
• SHARE OTHERS’ WORK (RESPECTFULLY)
• DO TAKEOVERS
• GIVE SHOUT OUTS
• COMMENTS AND ‘LIKE’ STRANGERS’ IMAGES
• SHARE GENEROUSLY
CONNECT THROUGH COMMUNITY
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
21
• CREATE CALLS TO ACTION
• CREATE AUTHENTIC CONTENT THAT
INSPIRES YOU (it will inspire others, too)
• INTERNAL LINKING
• MOBILE OPTIMIZATION
• ESTABLISH A RHYTHM
• CATER CONTENT TO PLATFORM
TIPS
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
22
SHARE YOUR IMAGES
ON OTHER PLATFORMS
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
23
CREATE CLARITY
EMPLOY CREATIVITY & AUTHENTICITY
BUILD COMMUNITY
BE PROLIFIC
BE STRATEGIC (USE DATA)
TAKEAWAYS
@ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y
24

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Create to Connect: How to Blow Up Your Brand and Be Creative Everyday

  • 1. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y design-bloggers-conference.com 1 Hi! I’m Justina Blakeney, A designer, artist, author and mama with a wild, bohemian heart.
  • 2. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 2 TM FEEL FREE, HAVE FUN & DECORATE WILD!
  • 3. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 3 For me, what started as a (tiny!) blog, blossomed into a New York Times Bestselling book, 4 licensed collections (and counting), 8 design blog awards, and an online audience of over 1.5 million people who I’m convincing, day by day, to “decorate wild.”
  • 4. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 4 The internet makes it possible for us to be our own bosses, to build our own audiences and to grow our brands with very minimal resources… But how? In the next hour you will learn.
  • 5. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 5 STEP 1: CLARITY
  • 6. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 6 WHO ARE YOU? WHO IS TALKING?
  • 7. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 7 DESCRIBE YOUR BRAND IN THREE WORDS. 1.) COLORFUL 2.) PATTERNFUL 3.) JUNGALICIOUS
  • 8. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 8 WHAT IS YOUR MESSAGE? WHAT ARE YOUR TAKEAWAYS? GIVE YOUR READERS INFORMATION
  • 9. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 9 WHAT’S YOUR MOTTO? YOUR HASHTAG(S)? #JungalowStyle DECORATE WILD! #PatternsByJustina
  • 10. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 10 WHAT DO YOU WANT PEOPLE TO REMEMBER ABOUT YOUR BRAND? WHAT DOES SUCCESS FOR YOUR BRAND LOOK LIKE FOR YOU? WHO IS RESPONDING? WHO IS YOUR TARGET DEMOGRAPHIC? WHAT DO YOU WANT PEOPLE TO DO ONCE THEY FIND YOU?
  • 11. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 11 STEP 2: CREATIVITY + ACTION
  • 12. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 12 VSCO A Color Story Afterlight Snapseed PROCESSING APPS LIGHT ANGLES SIZE FILTERS KEEP IN MIND
  • 13. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 13 CREATIVE WARM UPS 1. CLAY 2. BLOCKS 3. COLORING BOOKS 4. COLLAGING 5. 30-SECOND SKETCHES 6. RAINBOW FORAGING 7. BLOG POST 8. ORGANIZE NATURE 9. SINGLE LINE DRAWINGS
  • 14. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 14 INDULGE IN MOMENTS OF INSPIRATION EMPLOY AUTHENTICITY (DON’T AIM FOR ORIGINALITY) BE PROLIFIC, ESTABLISH A RHYTHM
  • 15. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 15 YOU DON’T HAVE TO GUESS. USE DATA.
  • 16. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 16
  • 17. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 17 STAND OUT.
  • 18. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 18 STEP 3: CREATE COMMUNITY
  • 19. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 19 • ADD HASHTAGS TO YOUR IMAGES • COMMENT ON OTHERS’ BLOGS • JOIN THE CONVERSATION ON: INSTAGRAM FACEBOOK, TWITTER, PERISCOPE, SNAPCHAT ETC. • INVITE OTHERS TO PARTICIPATE • ASK ADVICE • ASK QUESTIONS CONNECT THROUGH COMMUNITY
  • 20. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 20 • BE REAL • WEEKEND HASHTAG PROJECTS • SHARE OTHERS’ WORK (RESPECTFULLY) • DO TAKEOVERS • GIVE SHOUT OUTS • COMMENTS AND ‘LIKE’ STRANGERS’ IMAGES • SHARE GENEROUSLY CONNECT THROUGH COMMUNITY
  • 21. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 21 • CREATE CALLS TO ACTION • CREATE AUTHENTIC CONTENT THAT INSPIRES YOU (it will inspire others, too) • INTERNAL LINKING • MOBILE OPTIMIZATION • ESTABLISH A RHYTHM • CATER CONTENT TO PLATFORM TIPS
  • 22. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 22 SHARE YOUR IMAGES ON OTHER PLATFORMS
  • 23. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 23 CREATE CLARITY EMPLOY CREATIVITY & AUTHENTICITY BUILD COMMUNITY BE PROLIFIC BE STRATEGIC (USE DATA) TAKEAWAYS
  • 24. @ T H E J U N G A L O WT H E J U N G A L O W. C O M@ J U S T I N A B L A K E N E Y 24