The document discusses how the sharing economy model of providing access over ownership applies to the wine industry. It notes that Americans drink more wine than any other country, while inefficient global markets create excess supply. 90+ Cellars addresses this by curating a selection of premium wines and selling them at affordable prices, having sold over 9 million bottles without producing any wine themselves. The document suggests this model could apply to other industries in identifying excess supply and making it accessible to underserved customers.