SlideShare a Scribd company logo
Wine, Branding & Social Media
/ninetypluscellars@90pluscellars
But First Let’s Talk About Sharing
(more specifically the sharing economy)
/ninetypluscellars@90pluscellars
Everybody is sharing and making money.
/ninetypluscellars@90pluscellars
The grass is always …. taller?
/ninetypluscellars@90pluscellars
The sharing economy is more about
access than altruism.
NO YES
/ninetypluscellars@90pluscellars
Sharing isn’t easy.
/ninetypluscellars@90pluscellars
Other smart people think so too.
“Our research shows that consumers simply
want to make savvy purchases, and access
economy companies allow them to achieve
this, by offering more convenience at a
lower price.”
- Giana Eckhardt & Fleura Bardhi, The Sharing Economomy
Isn’t About Sharing At All, Harvard Business Review, Jan 28
2015
/ninetypluscellars@90pluscellars
This access model also applies to wine
Americans now consume
more wine than any other
country.
Inefficiencies in global
wine markets create
excess supply.
I want to
drink better
wine
I shouldn’t
have to
spend a lot
Finding a good
bottle should
be easier.
People in my country
are drinking less.
Making wine
is easy. Selling
it is hard.
I have more wine
than I can sell
under my own
label.
/ninetypluscellars@90pluscellars
We created 90+ Cellars for wine lovers who want to
drink weekend wine anytime in an era of products that
deliver more enjoyment for less money.
/ninetypluscellars@90pluscellars
More people have access to better wine through
our curated selection of premium wines at
affordable prices.
/ninetypluscellars@90pluscellars
Since 2009, we’ve sold over 9,000,000 bottles of
wine without making a single drop ourselves.
One of the fastest growing
private companies.
One of the fastest growing
wine brands.
Standing out … even
though this is the first
many of you heard of us.
/ninetypluscellars@90pluscellars
So what?
Identifying high quality overcapacity and
excess supply and making it accessible to
underserved customers has implications
across many industries
…. Including the world of design.
/ninetypluscellars@90pluscellars

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Wine, Branding, and Social Media - Brett Vankoski

  • 1. Wine, Branding & Social Media /ninetypluscellars@90pluscellars
  • 2. But First Let’s Talk About Sharing (more specifically the sharing economy) /ninetypluscellars@90pluscellars
  • 3. Everybody is sharing and making money. /ninetypluscellars@90pluscellars
  • 4. The grass is always …. taller? /ninetypluscellars@90pluscellars
  • 5. The sharing economy is more about access than altruism. NO YES /ninetypluscellars@90pluscellars
  • 7. Other smart people think so too. “Our research shows that consumers simply want to make savvy purchases, and access economy companies allow them to achieve this, by offering more convenience at a lower price.” - Giana Eckhardt & Fleura Bardhi, The Sharing Economomy Isn’t About Sharing At All, Harvard Business Review, Jan 28 2015 /ninetypluscellars@90pluscellars
  • 8. This access model also applies to wine Americans now consume more wine than any other country. Inefficiencies in global wine markets create excess supply. I want to drink better wine I shouldn’t have to spend a lot Finding a good bottle should be easier. People in my country are drinking less. Making wine is easy. Selling it is hard. I have more wine than I can sell under my own label. /ninetypluscellars@90pluscellars
  • 9. We created 90+ Cellars for wine lovers who want to drink weekend wine anytime in an era of products that deliver more enjoyment for less money. /ninetypluscellars@90pluscellars
  • 10. More people have access to better wine through our curated selection of premium wines at affordable prices. /ninetypluscellars@90pluscellars
  • 11. Since 2009, we’ve sold over 9,000,000 bottles of wine without making a single drop ourselves. One of the fastest growing private companies. One of the fastest growing wine brands. Standing out … even though this is the first many of you heard of us. /ninetypluscellars@90pluscellars
  • 12. So what? Identifying high quality overcapacity and excess supply and making it accessible to underserved customers has implications across many industries …. Including the world of design. /ninetypluscellars@90pluscellars