SlideShare a Scribd company logo
• Simple to get started
• Potential for significant passive
income stream
• Create more actionable posts for your
readers
• BUT, maintain transparency and don’t
lose trust with your readers
design-bloggers-conference.com 1
Affiliate Marketing – Is it worth it?
“Affiliate marketing is the process of earning a commission by
promoting other people’s (or company’s) products. You find a
product you like, promote it to others and earn a piece of the
profit for each sale that you make.”
-Pat Flynn www.smartpassiveincome.com
design-bloggers-conference.com 2
Affiliate Marketing – What is it?
design-bloggers-conference.com 3
design-bloggers-conference.com 4
Evaluation
• The affiliate channel powers a variety of established design publisher
websites providing content to consumers as they evaluate brand
options and add new ones.
• Search engines and shopping comparison publishers let users cross-
shop at a destination for consumers desiring more control over how
they research products.
• Content & Community publishers, a.k.a. the blogosphere, is on the
rise in the affiliate channel. When a trusted blogger makes a
recommendation, their readers listen…and often convert.
design-bloggers-conference.com 5
design-bloggers-conference.com 6
design-bloggers-conference.com 7
design-bloggers-conference.com 8
Affiliate Marketing – how to get started
Attractiveness of Affiliate
Program
• Identify Products that fit your
Brand and that you willingly
endorse
• Verify they have Affiliate
program
• Average affiliate rates for
product sale leads in home
space are 3-5%. Some Affiliates
also pay on Cost Per Click
• Smaller companies often have
more attractive rates
Fit with
your
Brand
High
Low
Low
High
Target =
High Fit +
High Rates
• “Anything that makes my life easier in terms of technology,
increasing our revenue, or helping us build relationships with
affiliates…is the best. Not a lot of companies do that, but VigLink
does.”
design-bloggers-conference.com 9
Affiliate Marketing
Resources & Programs
• www.viglink.com
• marketing.rakuten.com/index.php
• www.cj.com
• http://nichehacks.com/affiliate-blog/
• https://www.smartpassiveincome.com/
design-bloggers-conference.com 10

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Website and Blog Income Generation: Affiliate Marketing - Adam Japko

  • 1. • Simple to get started • Potential for significant passive income stream • Create more actionable posts for your readers • BUT, maintain transparency and don’t lose trust with your readers design-bloggers-conference.com 1 Affiliate Marketing – Is it worth it?
  • 2. “Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.” -Pat Flynn www.smartpassiveincome.com design-bloggers-conference.com 2 Affiliate Marketing – What is it?
  • 5. Evaluation • The affiliate channel powers a variety of established design publisher websites providing content to consumers as they evaluate brand options and add new ones. • Search engines and shopping comparison publishers let users cross- shop at a destination for consumers desiring more control over how they research products. • Content & Community publishers, a.k.a. the blogosphere, is on the rise in the affiliate channel. When a trusted blogger makes a recommendation, their readers listen…and often convert. design-bloggers-conference.com 5
  • 8. design-bloggers-conference.com 8 Affiliate Marketing – how to get started Attractiveness of Affiliate Program • Identify Products that fit your Brand and that you willingly endorse • Verify they have Affiliate program • Average affiliate rates for product sale leads in home space are 3-5%. Some Affiliates also pay on Cost Per Click • Smaller companies often have more attractive rates Fit with your Brand High Low Low High Target = High Fit + High Rates
  • 9. • “Anything that makes my life easier in terms of technology, increasing our revenue, or helping us build relationships with affiliates…is the best. Not a lot of companies do that, but VigLink does.” design-bloggers-conference.com 9
  • 10. Affiliate Marketing Resources & Programs • www.viglink.com • marketing.rakuten.com/index.php • www.cj.com • http://nichehacks.com/affiliate-blog/ • https://www.smartpassiveincome.com/ design-bloggers-conference.com 10