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MAKIN’ WHUFFIE
     raising social capital in online communities
                            by tara ‘missrogue’ hunt
wtf
is
whuffie?
http://www.flickr.com/photos/eschipul/437288525/
boingboing
cory
is crazy
about
http://www.flickr.com/photos/stuckincustoms/459418289/
he wrote
sci-fi story
his characters
actually live in
http://www.flickr.com/photos/stuckincustoms/459418289/
Down and Out in the Magic
        Kingdon
instead of
money
thing he calls
whuffie
=
social capital
=
reputation
connections
(both strong and weak)
influence
access to resources/access
   to more connections
favors added up
  (reciprocity)
public accomplishments
levels of trust
etc.
in cory’s future
when you
http://www.flickr.com/photos/notic/86343146/
whuffie
score
high score
=
good reputation
trust them
listen to their advice
it also buys you stuff
http://www.flickr.com/photos/brraveheart/2072543750/
but this should sound
familiar
this ain’t the future
& it ain’t fiction
it’s real
right now
how
relate
online communities
2,500+ Facebook Friends
24,000+ twitter followers
1,300
I have strong or weak
    connections to
I’m not telling you this to
         show off
i’m not that unique
Blogs = >115Million+ (+China’s 75M)
MySpace = >110Million users
Facebook = >80Million users
Orkut = >75Million users
Twitter = >15 Million
X
buy
whuffie
you see
whuffie
!=
$$$$$
people join online
  communities
to make
connections
        + time

        = trust

=   the basis of whuffie
credibility matters
if you are known to take $$
   to talk about a product
you lose credibility
without whuffie
you lose
and the recommendations
you make will be seen as
if you want to become an
influencer
awesome word of mouth
build customer love and
         loyalty
[someone who is whuffie
         rich]
credibility
it’s really as simple as that
but there is a catch
didn’t happen overnight
it required a different
      perspective
a lot of time and attention
involves
5 key components to raising
       your whuffie
#1.
turn that bullhorn inwards
how marketing looked
 before the internet
got louder
and louder
led to
main characteristic
impersonal
http://www.flickr.com/photos/b-tal/179390300/
http://www.flickr.com/photos/tin-g/90143310/
which is why
people we trust
if you are still
you are totally missing
http://www.flickr.com/photos/striatic/133146861/
if you want to
http://www.flickr.com/photos/klapow/39693385/
sounds easy, but it isn’t
focus on individuals
understand the needs of a
       community
that’s totally challenging
the 8 commandments of
  receiving feedback
1. Get advice and input from experts but design for
   the broader community
2. Respond to all feedback, even when you respond
   by saying, “No thanks.”
3. Do not take negative feedback personally;
   remember that when people give feedback, they
   are doing so because they care and have taken
   the time to improve their experience.
4. Give credit to those whose ideas you implement;
   nothing says “we are open to conversation” better.
5. When you a implement new idea, make sure
   that you highlight it, and ask for feedback.
6. Make small, continuous changes rather than
   waiting to implement everything at once.
7. Don’t just wait for feedback to come to you, go
   out and find it; people are probably talking
   about your product elsewhere.
8. No matter how many people like you, you will
   always have someone who doesn’t - mind the
   haters.
to really become
http://www.flickr.com/photos/klapow/39693385/
#2.
 become part of the
community you serve
getting out
the question is
figure out
who is it that you serve?
what problem are you
      solving?
for whom?
knowing that makes it
       easier
then join them!
not as market research
not as a voyeur
not to sell anyone anything
if you join a community with
    the wrong intentions
authenticity matters
what you need to figure out
            is
learn from that
integrate it into what you
      are offering
lastly figure out
why would they give a damn?
seemingly infinite choice
what is the difference
       between
you need to be remarkable
because then
some people may even give
        a damn.
and how does one achieve
     remarkability?
#3.
create amazing customer
      experiences
when I say amazing
I mean experiences that
        lead to
http://www.flickr.com/photos/lugolounge/6780004/
http://www.flickr.com/photos/teointarifa/490408075/
http://www.flickr.com/photos/60852569@N00/242746787/
and then you will
this doesn’t need to be
      complicated
11 things you can do to
create amazing experiences
1. The Dazzle is in the
   Details.
moleskine
http://flickr.com/photos/confusedvision/226129765/
1. The Dazzle is in the
   Details.
2.Go Above and Beyond.
Zappos.com
http://www.flickr.com/photos/laughingsquid/2476324694/
1. The Dazzle is in the
   Details.
2.Go Above and Beyond.
3. Appeal to Emotion.
vosges
http://flickr.com/photos/quintanaroo/1516782327/
1. The Dazzle is in the Details.
2. Go Above and Beyond.
3. Appeal to Emotion.
4. Inject Fun into the
   Experience.
flickr
http://flickr.com/photos/joshb/1408947023/
5. Make Something Mundane
   Fashionable.
method home products
http://flickr.com/photos/schweb/2890697924/
5. Make something mundane
   fashionable.
6. Let people personalize.
moo cards
http://flickr.com/photos/schweb/2890697924/
5. Make something mundane
   fashionable
6. Let people personalize.
7. Be experimental.
threadless
5.Make something mundane
  fashionable.
6.Let People Personalize.
7.Be Experimental.
8.Simplify.
37 signals
9. Make Happiness Your
   Business Model: increase
   autonomy, competence
   and relatedness.
http://www.flickr.com/photos/tpeek/3297597670/
9. Make Happiness Your
   Business Model: increase
   autonomy, competence and
   relatedness.
10.Be a Social Catalyst.
community.intuit.com
#4.
embrace the chaos
controlling the message?
heh
http://www.flickr.com/photos/wiseacre/153532248/
lay the foundation
set a template
then get ready to discover
another list
7 ways to embrace the
        chaos
1. Stop moving and look around you until you
   see everything clearly.

2. Transfer the knowledge.

3. Every time you feel anxiety, acknowledge it.

4. Define your own measure of success.

5. Get outside of your personal circle.

6. Realize that everything is out of your control
   anyway.

7. Have patience.
in no time you will feel
we’re just one more step
       away from
here is some food for
       thought
while money is part of the
market economy
whuffie is part of the
gift economy
it acts kind of opposite
the more you give away, the
   more whuffie you gain
whuffie is only valuable
  when it circulates
and as it circulates, it
but we still need to make $$
      to pay the rent
so the question is...
what can you give away that
  won’t leave you broke?
#5.
find your higher purpose.
born out of passion?
serving a need?
fighting the good fight?
maybe that stuff doesn’t
     interest you
maybe you just want to
does it mean that you will be
        whuffie poor?
nah.
you just have to find a way
    to give back to the
        community
the more you give, the more
     that comes back
5 gifts to give that won’t
     leave you broke
“nerd values”

         do well by doing good
“...compared check-writing and
  volunteering to cutting the leaves and
 branches off a tree, where the heart of
the business and its ability to impact the
    world positively is the tree itself.”

 Gary Hirshberg, CEO, Stonyfield Farms
think customer-centrically
not customer-centric
•   You do everything you can to       •   You have a long list of customer
    keep your customers on your            relations policies. Any exception
    website.                               to those policies has to go up the
                                           chain of command for approval.

•   You measure number of visitors
    and time spent on your website     •   You need to create multiple
    as whether you are successful.         instructional videos so that your
                                           customers will understand how
                                           to use your product.
•   When budgets get tightened, you
    make cutbacks in areas like
    customer service, marketing,       •   You demand social media
    support staff and design.              strategies that win over the
                                           ‘influencers’ to blog or tweet
                                           about your product.
•   You are bothered by a customer
    describing your product in their
    own words that doesn’t match
    your brand.
customer-centric
•   You send customers to other         •   Your customers are doing things
    websites.                               with your product you never
                                            dreamed and are posting videos.

•   You measure how many people
    refer their friends to you as       •   Influencers are adding you as
    success.                                friends on social networks.


•   You let people feed in their        •   You work with your competitors
    content from other sites easily.        towards better customer
                                            experiences for all.

•   When budgets get tightened, you
    tighten operational costs.          •   You know you compete for your
                                            customers’ attention with
                                            everyone.
•   Your only customer service policy
    is to do right by the customer.
help others go further
spread love
akoha.com
value something bigger
•do well by doing good
•think customer-centrically
•help others go further
•spread love
•value something bigger
whuffie
will grow over time
so combine all of the
•turn the bullhorn around
•become part of the community you
  serve

•create amazing experiences
•embrace the chaos
•find your higher purpose
you will raise whuffie
whuffie rich
=
better word of mouth
repeat sales
customer loyalty
=
big, fat increase to your
       bottom line
which will help you buy stuff
http://www.flickr.com/photos/brraveheart/2072543750/
which is why makin’ whuffie
    is the here and now.
end.
licensing:




http://www.slideshare.net/missrogue
about those rockin’ images:

• Many are from iStockphoto.com (totally cool site)
• except as marked on the photo...
 • a screenshot of my friendwheel: http://
     apps.facebook.com/friendwheel
  • and the logos & screengrabs I stole from all of
     the respective sites...
some references
•   Avant Game: http://www.avantgame.com

•   Cruel 2 B Kind: http://www.cruelgame.com

•   Microformats: http://www.microformats.org

•   OpenID: http://www.openid.net

•   Creative Commons: http://www.creativecommons.org

•   BarCamp: http://barcamp.org

•   Coworking: http://coworking.info

•   Ma.gnolia: http://ma.gnolia.com

•   Friend Wheel: http://apps.facebook.com/friendwheel

•   Down and Out in the Magic Kingdom: http://craphound.com/down/
    download.php

•   Whuffie: http://en.wikipedia.org/wiki/Whuffie
thewhuffiefactor.com
Tara missrogue Hunt
marketing lead, Intuit Partner Platform

          horsepigcow@gmail.com
               415.694.1951
             twitter: missrogue
            skype: tarahunt747


        www.horsepigcow.com

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Making Whuffie

Editor's Notes

  1. Corey Doctorow
  2. which takes place in the future and in this future
  3. there is something
  4. Which includes such things as
  5. ping someone’s
  6. you get back a
  7. we
  8. in
  9. this is a picture of my friend wheel on facebook. It represents the connections of my connections, but it is only a portion of them because I actually have
  10. and growing, this is not to mention the aforementioned twitter where I have
  11. that is 7,800 people who listen to me at any given moment as I tweet out what I’m doing right now. Of course I don’t know all of them, but I do have
  12. people that I follow, who represent those
  13. who I’ve met or talked to on or offline in some capacity at some point over the past two years
  14. I’m merely showing you how an individual like myself can carve out an audience of influence with my own whuffie.
  15. MySpace, with 110 million users; Google's Orkut ranked second with 67 million users; and Facebook was third, with 50 million users.
  16. Now, as a word of caution...some companies have gotten smart to this phenomenon and started to join these social networks themselves...not as people, but as companies and characters and as sales. Which leads to a reaction something like this...
  17. Companies who cater to clients who want to tap into Social Networks and the power of blogging think they will influence others through word of mouth, but they have it dead wrong.
  18. you cannot
  19. buy
  20. whuffie
  21. Because whuffie
  22. does not equal
  23. people join
  24. connections
  25. Connections over time equal trust. And trust is the basis of whuffie
  26. Connections over time equal trust. And trust is the basis of whuffie
  27. Connections over time equal trust. And trust is the basis of whuffie
  28. Connections over time equal trust. And trust is the basis of whuffie
  29. Connections over time equal trust. And trust is the basis of whuffie
  30. Connections over time equal trust. And trust is the basis of whuffie
  31. Connections over time equal trust. And trust is the basis of whuffie
  32. When a blogger is known to taken money to review a product, the trust between him and his readers is eroded and he
  33. loses credibility. By trying to pay for social capital, the company extinguished it.
  34. Without whuffie
  35. the connections and
  36. be seen as
  37. ...spam and met with...
  38. ...this. So, if we were to take this equation and reverse engineer it...
  39. Influencer - that is...
  40. ...someone with a whole lot of social capital - is to
  41. ...make connections and establish ...
  42. It’s kind of dead simple, if you ask me. It’s all about...
  43. This
  44. and
  45. turn that bullhorn inwards.
  46. ...this that turn people off? Well, most of all, the reason people are turned off is because this kind of communication is...
  47. ...impersonal. What worked for the more disconnected world we lived in, pre-internet is no longer so effective. Why? Because people don’t want to be...
  48. ...treated like a number, they want to be treated...
  49. ...like special snowflakes. As INDIVIDUALS. As human beings. This is precisely why they are getting their information from...
  50. ...their friends, who know and care about who they are. People they are CONNECTED TO.
  51. ...doing this...you are missing out on...
  52. ...this...so in order to...
  53. ...connect, you need to...
  54. ...take this and turn it...
  55. ...into this...a beacon for constant feedback.
  56. ...the 10 commandments of receiving feedback. So...here they are...number one..
  57. ...become part of the community you serve, which is the #2 sure-fire process. Becoming part of the community you serve means you have to...
  58. Get out of the boardroom and...
  59. into the community. Of course!
  60. ...so now what? What do you do now? Well, the first thing you need to figure out is...
  61. ...who IS that community you serve...
  62. Think of the diversity of the people in this world. Everyone has different needs, passions, interests, desires. Trying to serve each and every one of their interests would take a great deal of time and money you probably don’t have. You need to narrow it down. The simplest way to figure who your core customer is...is to figure out...
  63. ...what problem are you solving? And...
  64. ...who it is that you are solving it for? Then it gets easier to figure out where
  65. ...those customers are gathering, what interests them and what other networks they are using...
  66. ...and join them! Not as a poser. Not as a salesperson. Not as a trial. Not as a skeptic. But figure out what is useful and great. Fall in love with these tools and learn from them. I’ve seen WAY too many people wanting to build online communities that have never even been part of them. That’s going to work out as smoothly as...
  67. ...why would they give a damn? Why would they want to use your product? With seemingly infinite choice in the marketplace, globalism, commoditization, and constant overstimulation and inundation with branding messages, if you aren’t offering anything remarkable, you are going to...
  68. ...get alot of this. Boring! Lame! So, what you need to do is...
  69. ...differentiate. And that differentiation could look something like...
  70. ...some people may just give a damn. However, remarkable is not the only way to differentiate yourself. In fact, the simplest and the best way to differentiate your business is
  71. ...to care about your customers. That’s right. Since the bar is set really low...
  72. ...delight and create amazing experiences. When I say ‘amazing’, I mean that it isn’t enough to make stuff that works well, if you want to incite passion and connectedness from people, you need to create sites that incite feelings like...
  73. ...gratitude and thankfulness....
  74. ...utter and total joy. ...
  75. ...loads of love...and of course...
  76. ...tons and tons of laughter. Because in order to make connections, it is very important that you...
  77. ...design your customer experiences for maximum happiness. If you do this, you WILL...
  78. ...connect. If you work to touch people in some way, shape or form, those connections will happen. And it doesn’t have to be complicated. In fact, the least complicated designs for happiness are often the most profound. An example of this is...
  79. embrace the chaos. So...
  80. ...what about Planning? Business plans? Models? Strategy? Brand management? Messaging? Well, if there is anything I’ve learnt from working in social media is that when you try to control the future...
  81. ...it fights back...and in entirely surprising ways. There are so many hours wasted on coming up with all of the reasons something won’t work or on predicting customer needs that we forget to concentrate on the here and now. People and projects are messy. The future is uncertain. It’s far better to...
  82. ...lay the foundation for the type of community you want and then prepare to discover...
  83. ...the Everyday Magic along the way. Everyday Magic is what happens when you open your eyes to the unpredictable way that the world works around you. Unplanned events can lead to powerful endings. It’s one thing to say embrace the chaos, but here are a few tips on HOW to embrace it...
  84. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  85. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  86. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  87. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  88. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  89. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  90. 1. Stop moving and look around you until you see everything clearly. Ever heard, “Stop and smell the roses?” Whatever you are stopping and smelling or observing, do it. And do it often. 2. Transfer the knowledge. Be transparent and open...ask for help. Secrecy and brand management may have worked pre-internet, but your customers are happy to know you are human. The more you reach out, the more they will support you. 3. Every time you feel anxiety, acknowledge it. Embracing the chaos is a scary thing. Acknowledging you are scared will bring forward all sorts of help you didn’t know you had. 4. Define your own measure of success. Forget what the books tell you. Forget what even I tell you. Success is whatever makes you happy. Think long and hard about what your passion is and then go for it. 5. Get outside of your personal circle. Some of the biggest innovations have come from taking what is happening in other industries and adapting them to your own. Take a look at Apple’s interfaces, those aren’t an accident. They borrowed a great deal from Las Vegas. 6. Realize that everything is out of your control anyway. It’s a totally freeing feeling. 7. Have patience. These things may take alot of time. Embracing the chaos is a simple concept that will leave you feeling...
  91. ...like this about your future and will let you spend more time concentrating on your customer’s satisfaction than on working out hypothetical business issues.
  92. Well, we are finally here at the final sure-fire step to getting closer to
  93. ...this. To having the kind of network of people around you and your business that the feedback flows and the word of mouth travels fast.
  94. ...the gift economy. In the gift economy...
  95. the more you give away, the more Social Capital you gain. Saving Social Capital for a rainy day doesn’t work.
  96. It’s only valuable as it circulates throughout the community. And as it circulates throughout the community, it inherently...
  97. ...connects us. So, as I recognize that we still very much reside in a market economy and you still have to make a living, the question is..
  98. ...what can you give away that won’t leave you broke? Which leads me to the most important sure-fire lesson of all...
  99. ...find your higher purpose. Finding your higher purpose as a company helps you figure out on what level you can start connecting to your customers and to potential customers.
  100. This group of friends have a shared bond: it may be their passions, history or even a common enemy. How do you relate to your customers in these ways?
  101. But maybe your company just exists to make money...then what? Is there no Social Capital for you? Nah...it’s actually pretty simple...
  102. ...you just have to find a way to give back to the community. And, as is built into the nature of the gift economy...
  103. ...the more you give back, the more that comes around to reward you and your company...beyond it just being a nice thing to do, it is part of the growing popularity of something called...
  104. ...“Nerd Values” that reads...
  105. #1...Democratize something! What is currently inaccessible? Elitist? What are ways in which you can give everyday people the power to speak up? The ability to create?
  106. #1...Democratize something! What is currently inaccessible? Elitist? What are ways in which you can give everyday people the power to speak up? The ability to create?
  107. Blogger did this for journalism.
  108. YouTube opened up a whole new marketplace for entertainment.
  109. Flickr made it easier for everyone to be a published photographer. What can you make accessible? Give people the tools to go further... Number two is...
  110. ...Spread love! I talked earlier about designing for happiness, but what about turning this up a notch? What about designing for joy? For generosity? For helping people connect at a deep level? Reaching out to people who don’t get the love all of the time? Designing a site that encourages people to do nice stuff for one another?
  111. Jane McGonigal’s alternate reality games, such as Cruel to Be Kind, are a great example of this. She’s created a mixture of online/offline action where, you are sent directives: give a stranger flowers, kill another player with compliments, etc. People react extremely positively and have reported personal transformations. And the fifth example of how you can give back to the community you serve is to...
  112. #5...This goes beyond you donating time and money. This means you dedicate a good part of your resources into doing something to give back to the community. So, to sum up just a few of the ways to give back to the community...
  113. You can democratize, Open up, Bridge, Give Love and/or Value something bigger than you. Heck, do as many of these things as possible and your...
  114. You can democratize, Open up, Bridge, Give Love and/or Value something bigger than you. Heck, do as many of these things as possible and your...
  115. You can democratize, Open up, Bridge, Give Love and/or Value something bigger than you. Heck, do as many of these things as possible and your...
  116. You can democratize, Open up, Bridge, Give Love and/or Value something bigger than you. Heck, do as many of these things as possible and your...
  117. You can democratize, Open up, Bridge, Give Love and/or Value something bigger than you. Heck, do as many of these things as possible and your...
  118. ...social capital will grow immensely over time... Alright...we’re almost out of time. I know I’ve covered ALOT of ground here...and I don’t know if there will be any time for questions, but to recap...here are...