Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Three Keys to Successful Content Inventories and AuditsRich Schwerin
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.
9 Quick Wins to INSTANTLY Boost B2B Website Leadsrbrisco
Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our Quick Wins guide will get you started on the right track.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Three Keys to Successful Content Inventories and AuditsRich Schwerin
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.
9 Quick Wins to INSTANTLY Boost B2B Website Leadsrbrisco
Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our Quick Wins guide will get you started on the right track.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Webs...Stephanie Chandler
Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
Choose a niche and establish authority in your field
Unlock the power of community to grow your audience
Improve website ranking with simple search engine optimization (SEO) tactics
Leverage blogging to increase traffic and win clients
Use articles, podcasts, and videos to drive traffic to your site
Distribute information products including ebooks, books, and reports
Utilize Facebook, Twitter and LinkedIn—all without a big time commitment
Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Webs...Stephanie Chandler
Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
Choose a niche and establish authority in your field
Unlock the power of community to grow your audience
Improve website ranking with simple search engine optimization (SEO) tactics
Leverage blogging to increase traffic and win clients
Use articles, podcasts, and videos to drive traffic to your site
Distribute information products including ebooks, books, and reports
Utilize Facebook, Twitter and LinkedIn—all without a big time commitment
Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
Creating A Content Strategy That Search Engines Love (and that you do too) Dylan Sellberg
This deck is from a presentation I gave on March 7th, 2017 to a group of ~300 Luxury Interior Design Bloggers, Industry Executives and Managers in Napa, California. "The Design Bloggers Conference is the only conference specifically focused on the interests of interior design bloggers, interior design bloggers using content to build their business and personal brands, and any design professional seeking to learn more about using content on the social web.
Using Google Analytics to Generate B2B Content IdeasEmily Hill
A custom dashboard for Google Analytics with 5 widgets to give you insight into your current content's performance. Then, an Excel exercise to generate new ideas from this data.
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
How to create a content calendar for your blogGemma Fontane
A well scheduled and aligned blog strategy has the potential to achieve success within an SEO process! Learn how to create a content calendar for your content SEO strategy.
An essential part of building an effective marketing plan for your website: developing a content strategy. Inspired by a session from DrupalCon 2014, learn more about content strategy deliverables.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
8 Steps to Create a Digital Content Strategy for Your Business.docxSameerShaik43
Audiences are the priority for digital content strategy. Any content plan offers a marketing approach. The annual plan sets clear goals, and the KPIs are measurable, making progress evaluation easier.
https://www.tycoonstory.com/business/8-steps-to-create-a-digital-content-strategy-for-your-business/
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
Effective search and social in 2016 | Online advertising | South West Network...CharityComms
Phil McMinn, head of Google Grants and Jonny Grum, head of social media marketing at Torchbox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Evergreen Content: What It Is and Why Your Site Needs ItPaulDonahue16
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.
Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Building a Content Strategy That Search Engines Love - Dylan Sellberg
1. Creating A Content Strategy
That Search Engines Love
(and that you love too)
2017 Design Bloggers Conference
2. Who is HubSpot?
A Global Movement - INBOUND!
- HQ in Cambridge, MA
- HubSpot Offers a Full Stack of Products for
- Marketing
- Sales
- Customer Relationship Management
- 21,000 Customers in 90 Countries
- 2.3 Million Social Followers
- 19k+ Annual Registered INBOUND Attendees
- 54k HubSpot Academy Certifications
@HubSpot | @DylSell
3. Who am I?
Dylan Sellberg
- Implementation Specialist at HubSpot
- Started first business at age 11
- Managed multi-million dollar marketing campaigns
- Consults with 30+ marketers each week on marketing
and sales best practices
- Favorite social platform is Twitter @DylSell
- Lean Six Sigma Green Belt
@HubSpot | @DylSell
5. Design Bloggers Conference
Your Current Content Strategy
Oh, I have an idea - I’ll post it!
Today’s Search Engines
How they work and what is new
Your New Content Strategy
This is a big idea, hang onto your hats
Building a Content Strategy That Search Engines <3 and
you do too
My goal is to introduce a
content strategy that will help
you and your business
Use #EVENTHASHTAG and I’ll
respond to any questions from
the Twitter Thread both during
and after this talkQ+A
Let’s go DEEP here
@HubSpot | @DylSell@HubSpot | @DylSell
How It All Fits Together
How a new content strategy will change your results
6. What is going on with Search
Engines?
@HubSpot | @DylSell
7. How does the Google Machine Work?
The goal of search has
always been the same.
Enter a question...you
get an answer. But...
questions have changed
as users have become
more sophisticated...
The New Search Engines
@HubSpot | @DylSell@HubSpot | @DylSell
8. 1. Obtain backlinks to your site
2. Add keywords in your meta description, and H1 tags
3. Add a lot of keywords in the body of your content. The more, the
better.
4. Add “hidden” keyword mentions in the HTML of your page.
5. Rinse & repeat
The New Search Engines
Before now
@HubSpot | @DylSell
*This system is easily gamed by SEOs, marketers, content writers, everybody
10. Inside Google’s Search Algorithm
Inside the machine are
various algorithms that take
hundreds of factors into
account to deliver the most
relevant result to the
searcher.
Each update is just another
piece of the overall Google
Search Algorithm.
The New Search Engines
@HubSpot | @DylSell@HubSpot | @DylSell
Mobile
Panda
Rankbrain
Penguin
Hummingbird
11. 3 Most Important
Ranking Factors
1. Content
2. Links
The New Search Engines
@HubSpot | @DylSell@HubSpot | @DylSell
3. RankBrain
12. A machine-learning artificial
intelligence system that’s
used in the Google Search
Algorithm to help process
results.
RankBrain is intended to help
primarily understand long-tail
queries and user intent.
@HubSpot | @DylSell
13. HubSpot Internal Only
RankBrain is “involved in every query,”
and affects the actual rankings
“probably not in every query but in a
lot of queries.”
Jeff Dean
Computer Scientist, Google
(plus it’s the third most important factor affecting search)
14. Target searchers' intent and
concepts, Google will do a good
job recognizing content and
figuring out the keywords that it
maps to
@HubSpot | @DylSell
2015, Content Marketing Institute
@HubSpot | @DylSell
16. Your Current Content Strategy
@HubSpot | @DylSell
A spontaneous idea equals a blog post
17. 1. You have limited bandwidth
2. Have a hard time creating content on a
consistent basis
3. Unable to connect content to your goals or
mission
Your Current Content Strategy
Roadblocks with this “Strategy”
@HubSpot | @DylSell@HubSpot | @DylSell
The “See What Sticks” Strategy
18. 1. Difficulty generating concrete ideas
2. Difficulty connecting content generated to your
business goals and strategies
3. Trying to mesh your pages with keywords
conflicts with your writing style
Your Current Content Strategy
Roadblocks with this “Strategy”
@HubSpot | @DylSell@HubSpot | @DylSell
The “Keyword Research”
Strategy
20. The majority of marketers don’t
have a documented content
strategy. In fact, Only 35% of B2B
marketers and only 37% of B2C
marketers have a documented
content strategy.
@HubSpot | @DylSell
2015, Content Marketing Institute
@HubSpot | @DylSell
38. Topics Over Keywords
● Links off to sub-topic / cluster
content and resources
● This is the anchor of topical
content on your site
● Typically a web page on your
main site
Pillar Content | (10x Content)
@HubSpot | @DylSell@HubSpot | @DylSell
39. ● Holistic view of where you stand on
a given topic
● Will increase authority on topic to
return results no matter the search
● Google takes care of parsing a
search query and returning your
result
● This can be a blog page, checklist,
case study
Topics Over Keywords
Topic Content
@HubSpot | @DylSell@HubSpot | @DylSell
40. Topics Over Keywords
@HubSpot | @DylSell
Scandinavian
Design
@HubSpot | @DylSell
Minimalism at
work
Emerging Scandinavian
Design Companies
Functionalism at work
in office spaces
Which Nordic
country produces
the best products
Is Scandinavian Design
played out?
41. How to put this into play
@HubSpot | @DylSell@HubSpot | @DylSell
Map out 5-10 of the
core problems that your
buyer has
Build out each of the
core topic with
subtopics using
keyword research
Map out content ideas
that align with each core
topic with corresponding
subtopics
Validate each idea with
industry and competitive
research.
Create, measure, and
refine
Group each of the
problems into broad
topic areas
42. Creating A Content Strategy That Search Engines Love (and that you love too)
@HubSpot | @DylSell
3 Most Important
Ranking Factors
1. Content
2. Links
3. RankBrain
45. 1. Matthew Barby (and his blog)
https://www.matthewbarby.com/blog/
2. Angela DeFranco
3. Joseph Del Bene
4. How to create 10x content (Moz)
5. Anum Hussain Topics over Keywords
6. All About RankBrain (Search Engine Land)
Thank you’s + resources
The Real Pros
@HubSpot | @DylSell