Digital Branding for the Marketplace of the Future: Millennials - Mat Sanders Part 2

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Appeal to Impulse & Transient Living:
• Choose products that can easily transition into a new space.
• Promote items with short lead times.
• Make customization online easier.
• Ensure web design is simple, easy to use, and responsive on all devices.
Engage and Share:
• Content drives commerce: Give your audience something new everyday.
• Let your content calendar be your bible.
• Take advantage of the unique story-telling angle of each social media channel to
promote your stories and sales.
• Focus on growing Pinterest as your strongest referral source.
• Make images and marketing materials ridiculously easy to share.
Know Your Audience:
• Millennials want better design at a lower cost.
• Exclusivity = FOMO: Promote influencer collaborations, limited editions, and
time-sensitive opportunities.
• Power in resale: Millenials are more likely to invest in vintage and antiques if
they can be reassured these items will hold resale value down the road.

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CUTE, HUH?