The document describes several branding and design projects completed by Klingaman Creative. It discusses the challenges faced and solutions provided for clients in various industries, including retreat planning, public speaking, HR outsourcing, leadership coaching, semiconductor technology, and book publishing. The projects included logos, branding, websites, stationery, packaging, and publications. The results were successful identities and designs that improved clients' visual impressions and achieved various industry awards.

1. Klingaman Creative
La Dolce Vita Retreats
B r a n d i n g f o r U p s c a l e E l e g a n c e
The Challenge: To create an identity system including
web site that conveyed the companys’ mission which is
to offer retreats exclusively for women that would be
held in exquisite European locales, for the
enhancement of a womens’ body, mind and spirit, and
offer her an opportunity to play, laugh and reflect.
The Solution: The logo gives a decidedly feminine and
playful, upscale feel. We chose the fountain to evoke:
I the feeling of being in a park or spa where one
goes to relax and contemplate
I as a symbol of old Europe, where most of the
retreats will be held
I as a symbol of renewal as it is continually
recirculating the water within
To convey the upscale nature of the company we chose
to print on the back side of all sheets and interior of
envelope in a duotone of silver with gray in quarter-
tone areas only. For an extra feminine touch we chose a
paper with a pearlescent finish. The envelopes have a
“silver lining” with the tagline “journeys of enrichment
for women” under the flap .
The Result: In communicating an elegant, upscale
femininity this has made a great impression on both
the targeted clientele and target vendors.
I 2008 MarCom Award, Gold for logo
I 2008 MarCom Award, Platinum for stationery
I 2008 Neenah Paper Award, Bronze for stationery
I 2008 Davey Award, Silver for stationery
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

2. Klingaman Creative
Niurka Inc
I l l u m i n a t e , E m p o w e r, Tr a n s f o r m
The Challenge: A public speaker who began her career
as one on Tony Robbins’ top trainers started her own
company and developed her own brand of
transformational speaking programs. After being in
business 10 years she realized she needed a more
cohesive visual image and one that was aligned with
and reflected the spirit of her work. Her teaching is
based on a wide variety of spiritual, business and
personal development perspectives including NLP.
The Solution: We started with the logo and
incorporated a shooting star to reflect her teaching
that the world is filled with infinite possibilities.
Because her work is heart centered we dropped the
cold corporate look she had before and chose a more
personal approach with colors and images that reflect
a spiritual base. With a palette of colors, fonts, images
and layouts used and intermixed over and over we
developed the fresh, inviting, polished and professional
visual identity her company was looking for.
The Result: We are still in process. The site launched
last October and is continually update with programs
and products. The Faith & Gratitude package was
released last October, Let Go & Be Free released in
January and we have 4 Mantra packages in the late
stages of production. We are updating other packages,
programs and touch points to be consistent with the
new visual image.
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

3. Klingaman Creative
ManagEase
C l i e n t Fo c u s e d C u s t o m i z a t i o n
The Challenge: The client offers outsourced HR
services for all sizes and types of companies. Creating
a brochure for a company with 5 employees of one
type would not speak to a company with 500
employees of another type. They wanted a sales kit
that will work under all circumstances.
The Solution: I created a modular system that is
infinitely expandable by designing and printing
separate pieces that can be customized and put
together for each new potential client. We created front
and back covers (with pocket and business card slits,)
divider pages, 3 “stationery sheets designs”, on which
any of 9 templates created for ManagEase in Microsoft
Word could be customized to fit the size of their
potential client and type of HR services they would
need. These are then bound with GBC binding. Also
required for the kit is a universally applicable brochure
and five service line logos.
The Result: The system allows customization offering a
focus on their clients’ needs and ultimately providing
cost savings on printing.
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

4. Klingaman Creative
Leadership Consultants Int’l.
E m p o w e r e d b y a N e w B r a n d I m a g e
The Challenge: The client had been a coach many
years before coaching became so commonplace. She
needed to stand out in a marketplace that was getting
more crowded everyday and wanted a new logo,
stationery and website.
The Solution: We decided she didn’t need a new logo
as much as she needed a new visual identity. I focused
on a palette that communicated her personal/working
style so that the work would feel consistent with
interaction one would have with her. I wove together a
wide variety of words and phrases that represent the
qualities her coaching would bring out of an individual.
This created the basis of the new design. The
stationery held two surprises. I put her tagline on the
edge of the backside of the letterhead so that when
pulled out of the envelope it becomes the first thing
you see. The second surprise and thing that one sees is
that the interior of the envelope is printed and the
words revealed are “miracles do happen.”
The Result: This award winning design is strong, clean,
engaging, surprising and has a powerful impact on
prospects.
I 2005 Davey Award, Silver for stationery
I 2005 PIASC Award, Best of Category
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

5. Klingaman Creative
Rockwell Semiconductor
T h e P o w e r o f I n n o v a t i v e T h i n k i n g
The Challenge: This brochure had been the assignment
of an in-house designer for approximately a year. The
assigning department was never comfortable with the
brochure design being proposed to them so they kept
coming back for changes and alterations. It needed to
fit into a pay-envelope so the assumption was that it
should be the typical 8.5” x 11” folded in thirds.
The Solution: The problem with the previously
proposed design appeared to be the format of the page
and a combination of graphics that had nothing to do
with the current branding. In previous attempts the
contents of the brochure were being forced into a
typical tri-fold format that didn’t serve what was being
communicated. The information (timeline) needed a
different format. With the adoption of the appropriate
graphics and a new horizontal format with roll-fold the
design pictured here was approved in 2 days.
The Result: The brochure was finally produced and the
response was strong.
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

6. Klingaman Creative
Gallaudet University Press
P u b l i c a t i o n D e s i g n
The Challenge: The illustrations and written material
for this book were compiled by the books’ subject,
Christy McKinnon, and left for her family after her
passing. Her great niece recognized how her story may
positively impact others in the deaf community and
brought the all of the material to Gallaudet University.
The material was not in chronological order and the art
work and text were not related to one another. A lot of
the artwork required retouching, to clean out notes the
young artist wrote to herself that were on various parts
of some of the illustrations. In addition the illustrations
were decades old and too fragile to survive some of the
scanning technology in use at the time this project was
in production.
The Solution: Working with the editor we pieced
together the illustrations and text to show the
highlights of her young life. Instead of having the
artwork put on drum scanners we had everything
professionally photographed and worked from the
4”x5” slides. I worked closely with the editor, hired and
worked closely with the photographer and calligrapher,
and designed the final publication.
The Result: The final book has sold very well and has
received several design awards. The finished product
was targeted to both young children and adults.
I Art Director’s Club on Metropolitan Washington,
Merit Award for cover
I Art Director’s Club on Metropolitan Washington,
Merit Award for book design
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com

7. Klingaman Creative
Fans & Flowers
P a c k a g i n g T h a t S t i m u l a t e s S a l e s
The Challenge: The author wanted to increase sales of
her books and somehow make them more interesting
to the market.
The Solution: We created a box that would hold both
the book and a fan while keeping them snug in place to
prevent damage in transit. The top of the box is a flap
that lifts up revealing the contents, the book and a
beautiful fan, that are set back in a type of tray that is
illustrated with the same ivy trim that is found on each
page of the book. Using some art, fonts and colors
from the book in the packaging bring it all together as
a unified, cohesive unit. The back features a few sample
spreads from this book and other works offered by the
author.
The Result: Response is favorable and production of a
similar package will be started soon for another book
on children's tea parties, combining a book and
package of tea.
kathyklingaman 7 14.44 4.417 1 kathy@klingamancreative.com