Survey conducted on Surveymonkey.com.

1. Ancillary Text Audience Feedback
Analysis
Tom Doona

3. Response
The answers to this question insinuate a success within my overall compositional
buildup of this film magazine front cover. I believe this is portrayed through the
recognition of so many varying elements of the front cover mentioned in these
answers. The primary elements, the dominant cover image and masthead, are
understandably the most consistently mentioned – but multiple answers also highlight
secondary elements such as ‘Dicaprio’ and ‘Suffragette’ as more vivid features. This
indicates that using established actor and film names as secondary titles was positively
impactful upon the general consumership of the magazine. As a film magazine is
different from a trailer in terms of audience – due to the fact that a film magazine
typically needs to appeal to multiple age ranges and varying demographics of film
genres – my use of these secondary elements was crucial, as it professionalised the
overall product and made it realistically malleable across multiple areas of content.
This was recognised wholly across this first question, demonstrating how this range of
content did successfully appeal the magazine to a group of participants with a
complete lack of age, interest and personality similarities.

5. Response
This question is actually clearly structured within three fairly general answers. The first
response was completely about the film title, and the compositional prominence of
the choice of font and strong white colour. This is a fairly expected response, as the
typically dominant area of film poster is the film name, as this allows for the consumer
to remember the name and acknowledge the film at later dates. The next group of
answers was fairly evenly split into two features – these being the image of the
protagonist and the star ratings. This is also developed upon in the third section of
answers, as the reviews and ‘A TJ Simpson Film’ are most notably acknowledged. This
indicates that the coherency of the poster is generally effective, and each element
plays a role within the overall composition. One area of the poster which wasn’t once
mentioned within these answers was the tagline beneath the film title (Until Dawn
Becomes Our Dusk). This indicates that maybe my choice of utilising this quote from
our trailer was not effective due to the consumer’s lack of prior knowledge. The quote
was intended to introduce the role of dusk/dawn in our narrative, but this audience
feedback signifies that maybe the lack of clarification led to an oppositional reading
(Stuart Hall).

7. Response
The overall positive answer to this question is fairly self-analytical, as the answers
simply portray that the consumer’s general view is that the products do have an
adequate level of content. Despite this, the small sample size that completed the
survey means that I must look at the once answer of ‘no’ as though it is representative
of a greater portion of my demographic. My follow up question was situated in order
to get more specific ideas of how I could have interpreted more content into my
products in a way which would conform to the preferences of my demographic. The
single given answer was “A paragraph with a tantalising strapline”. This feedback
interests me, as it suggests a feature which is highly unconventional for the front cover
of a film magazine. This is not something which would be found on a legitimate film
magazine front cover, and so feel as though this feedback is simply just a
representation of how the endless number of differing genres and audience
expectations means that these print documents would not be appealing to all
audiences. Personally, I do not believe that this is something which I could adapted
within my construction.

8. This signifies that my use of continuing fonts and photography styles
did efficiently develop an identity around my film which has been
positively received by my consumers.

10. Response
This feedback is not reflective of individual consumer perspectives, but allows for me to
observe the overall perspective of the general consumership. The average score for the
professionalism of the poster was 4.42, and when looked at alongside the aforementioned
responses to previous questions, I feel as though this reflects a success within my use and
combination of differing elements. To be received as professional, my poster would need to
successfully ‘pitch’ the film and briefly present characters and narrative enough to entice a
demographic. The average score for my ‘Compositional Quality’ was 4.25, a score which
again represents a level of preferred reading. This is made up of the quality of my photo,
and the overall compositional layout. This positive response represents that I used these
elements in a way which was positively received by the general consumership, and
represents how the poster would achieve its primary intention – entice the glancing eye.
Finally, my ‘Use Of Content’ received an average score of 3.92 with one of these scores
being a ‘2’. In my follow up question, asking for any further comments, this score of 2 was
backed up with the following comment: ‘The poster wouldn’t have caught my eye or
enticed me’. I feel that this was more to do with the way in which I presented the content
included, a prime example being my colour palette. My use of the colour yellow should
have been advanced, as I feel that this diminished the effectiveness of my pull quote.

12. Response
4.25 was the average score for the professionalism of my film magazine front cover. I
believe that this is primarily due to the structure and coherence which I was able to
achieve through my use of InDesign. I also feel that I achieved a consistent colour
palette on the front cover which benefited the presentation of the given content. This
is something which was clearly positively received by my target audience. The average
score for my ‘Compositional Quality’ was slightly lower, at 3.75. Although I did
structure the front cover effectively, I feel that the lower score for this element was
due to my unconventional use of a dominant cover image, resulting in a fairly
unconventional overall composition. This structure ranges from the tradition of film
magazine front covers and therefore led to a slightly more negative reception. Finally,
the average score for ‘Use Of Content’ was 4.17, a score which I feel was achieved due
to my use of cover lines as selling points. In my first question, multiple responses
highlighted the role of cover lines as an enticing element of the product. This makes it
clear that my use of secondary elements was effective, and the area of the cover
which was used to entice audiences was professionally ranged past the conventional
masthead and dominant cover image.