The document summarizes feedback received from an audience about a media production.
The feedback showed that the audience understood the key aspects of the teaser trailer as intended, such as perceiving the father character as caring and supportive. However, the character could have been portrayed more clearly through interactions.
Feedback from outside the target audience differed, such as an inability to relate to the protagonist, confirming the production successfully targeted its intended demographic.
The audience recognized consistency across promotional materials through shared design elements. However, a identifying logo could have strengthened the "house style" brand further.
Overall, the feedback provided a better understanding of what worked well and areas for potential improvement in appealing to the target audience.
2. Introduction
In general, audience feedback is conducted to
give myself a stronger understanding of what
my audience thought about certain aspects of
my production.This feedback can then be
taken acted upon if necessary to improve my
production so that it better fits around my
audience.
3. Point #1
The first thing which I picked up on when looking at the answers
from my audience feedback is that the majority of my audience
decoded the key aspects of my teaser trailer in the way that I
wanted them too. An example of this could be seen when I
asked my audience about the father character, who when
looking at Prop’s character roles he fit a “helper” character,
someone who wanted to see the protagonist succeed. When
asking my audience group what they then thought of the
father character, they then picked up on the caring and friendly
nature I wanted him to have towards his daughter.This
feedback ultimately suggests that my attempt to create a
character that was presented in a positive light for the majority
was understood by my audience. On reflection, I feel that
although the character was understood my audience, I feel that
I could of used different uses of camerawork or mise en scene
to show that the father character had a positive impact on my
protagonist’s life. For example, maybe showing the father
character interacting with my protagonist more through
means of physical conversation might of made it clearer to the
audience that the father character was there for the
Protagonist.
4. Point #2
Throughout conducting my audience feedback, I looked into
interviewing an individual who didn’t belong to my audience
group, I did this because I wanted to see what opinions and ideas
he had that were different to those that were female and belonged
to my target audience. In a couple of instances, his views and
opinions did manage to completely contrast those of my intended
audience. For example when asked if my audience could relate to
the protagonist, all female members of my sample stated that in
one way they felt that the protagonist Emma was relatable, on the
other hand when asking this individual who doesn’t belong to my
target audience whether he could relate to the protagonist, he felt
that he wasn’t able too. Although I would like the characters that I
have created to be able to appeal to a wide audience consisting of
both genders, this feedback does suggest that I have been
successful in targeting the target audience that I had in mind, as
some of the female members in my sample felt that her ignorance
towards social media and the potential dangers often do go over
looked by the majority of teenagers. Some members of my target
audience felt that they could relate to Emma has she as she
seemed like someone they would see around school, and that she
wasn’t deemed as unattainable or unrealistic. On reflection, the
majority of this feedback I feel is positive, as it shows that I have
been able to create a realistic and relatable character which by
using correct means of mise en scene, is physically seen as
relatable by my target audience.
5. Point #3
An important aspect of all my productions was the generic house style.
The purpose of the house style was to show clear consistency
between all of the promotional products so that my audience would
recognize that each product belongs to a type of brand.When asking
what my audience thought in regard to this question, they all
recognized that certain key features made it obvious that all of the
products in relation had features which were consistent and helped
them link the products together. For example, the way that I used the
same font and font colour for the title "Identity" made it stand out
amongst the rest. Another less obvious but equally important
approach which I used was using the protagonist and her body
language to show the feel of the film.This allows the protagonists
face to become known to my target audience as well as show
potential ideas and themes that would be explored in the text.
Although my audience clearly picked up on these two features and
recognized that all products were linked together to advertise one
core media text, I do feel that maybe adding an extra feature to
actually symbolize the brand so something like a logo maybe would
made the house style the bit more obvious and engaging to the
audience.An example of this can include the hunger games trilogy's
mocking jay pendant, as it is used in countless promotional
techniques including the teaser trailer. All in all, I feel that I have that I
have been successful in creating 3 consistent products, but further
features such as a logo could be added to further the success of my
products and just make each one look much more professional.
6. Conclusion
Concluding all my thoughts and analysis on my audience
feedback, It's clear that I have been able to create
something which appeals to my target audience, with
this being said there are some key areas which I feel that
I could actively improve on such as making the house
style much more evident. All in all, I feel that my
audience feedback has given me a solid basis and
accurate understanding of what needs to be improved
and what doesn’t