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What have you learned from your audience feedback

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What have you learned from your audience feedback?,[object Object],Evaluation – Question 3,[object Object],Eleanor Huggan,[object Object]
Establishing the target audience.,[object Object],Target Audience: 15-24 years,[object Object],Secondary Audience: 25-34 years,[object Object],Gender: Suitable for both males and females, although predominantly aimed at the female gender. ,[object Object],Class: Middle-to-higher working class (C1),[object Object],My film represents a ‘contemporary life’ genre that will attract a wider audience as they will be able to relate to the characters and the situation. ,[object Object]
Maslow’s Hierarchy of Needs,[object Object],http://psychology.wikia.com/wiki/Maslow's_hierarchy_of_needs,[object Object],Using Abraham Maslow’s theory of basic human needs, I have determined which need my short film will accomplish. The Bridge breaches the need for safety and security by placing the body in an unsecure and potentially dangerous situation. The incident then becomes more dramatic for a person to witness as it plays with their comfort levels and manipulates their sense of security. ,[object Object]
My Questionnaire,[object Object],My questionnaire posed to the audience on their film preferences was given to twenty people to complete for use in my research. ,[object Object],The questions referred to matters of:,[object Object],Gender,[object Object],Age,[object Object],Weekly TV viewing habits,[object Object],Weekly film viewing habits,[object Object],Recently watched film,[object Object],6) Attraction elements of films,[object Object],7) Favourite genre,[object Object],8) Least favourite genre,[object Object],9) Attraction to favourite genre,[object Object],10) Gender perception in film,[object Object],11) Same age character effect,[object Object],12) Interest in real-life programmes,[object Object],13) Preferred ending types,[object Object],14) Building suspense/tension features,[object Object],15) Viewing preferences,[object Object],16) Inappropriate contemporary life events,[object Object],17) Kidnapping/sexual assault issues,[object Object],18) Certificate preference ,[object Object]
Questionnaire Findings,[object Object],I made the questions included in the questionnaire as specific to the genre of film I intended to make as I possibly could. This way I was able to gain an insight into specific wants and needs of my target audience on my intended product idea. ,[object Object],The results show that the sample I chose to answer my questionnaire were equal numbers of male and female participants to gather good quality answers. ,[object Object],These results show that the sample of people who I included in my questionnaire response were of similar ages to my target audience. This way I was able to gather responses significant to my target audience to be used in my research and production for my short film.,[object Object]
The pie chart shows that my target audience would prefer for the victim in my short film to be female and the ‘villain’ to be male. This helped me to determine my characters for The Bridge based on the needs of my TA. ,[object Object],This pie chart shows that my target audience would prefer the characters in my short film to be of around the same age as them. This helped me to determine Louise’s age in the film which in effect worked to help her character seem more vulnerable. ,[object Object],The pie chart shows that my target audience were interested in watching programmes that tackled real life situations. This therefore, reassured me that my short film would be popular among my TA and that my idea was good enough to commence production with. ,[object Object]

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