1. Questionnaire Results
By Ashleigh Stevens
Key:
(number) = number of
people
[letter] = there response

2. General Questions
Are you male or female?
What age group would you put yourself in?
0
1
2
3
4
5
6
7
8
9
female male
female
male
0
1
2
3
4
5
6
7
8
9
under 16 17 - 24 25 - 35 35 and over
35+
25 - 35
17 - 24
under 16
From looking at this graph we
asked more females then
males. This might have an
impact on the results of the
questionnaire, by having
more female opinion.
This graph tells me that we
asked more over 35 year
olds, which is slightly older
group then are target
audience, but equally has an
influence and input on the
results.

3. Trailer

4. Trailer Questions
Would you watch the film after watching the trailer?
Did you think there was a good use of camera and editing software?
0
2
4
6
8
10
12
14
16
yes no
yes
no
0
2
4
6
8
10
12
14
16
yes no
yes
no
This graph tells us that everyone in the
survey would watch the film after viewing
the trailer. This is really important as it tells
us that our film attracts the audience which
would allow our film to get more popularity.
This graph tells us that the audience
thought the camera and editing
software, was used correctly and in good
standard. This means that the technology
used with this software is efficient and
works well for the making of the trailer.

5. Did you think about the sound effects?
What did you think of the transitions and camera angles?
What improvement do you think could be made to the trailer?
None (8)
More story parts (2)
Billing block a little too big (1)
More on main character (1)
Sharpen the transition to the images (1)
Conversations a little more clear (1)
0
2
4
6
8
10
very good good average not good
very good
good
average
not good
0
2
4
6
8
10
12
very good good average not good
very good
good
average
not good
From this graph we can see overall the sound
effects were ‘very good’. But would need slight
alterations for it to exceed the expectation of other
peoples opinions. As 6/14 people said the sound
effects was below highest rating, which could bring
concern to final editing of the trailer.
Overall the feedback we gain for the transitions and
camera angles was positive by being ‘good’. But
from this my group could improve some parts of the
trailer. This could be done by having different
perspectives of camera angles such as tilting
upwards etc. in order to get a better rating.
From gathering this feedback, 8/14 people didn’t have
any improvements. But from the others answers my
group would need to take this into consideration. By
reducing the billing block makes it look less impact to
the audience. By having more of the main character
allows the audience to get more of his/her personality
and part within the film. I learnt that dialogue is very
common within trailers, we would need to insert more
clear and parts of conversation in order to allow the
audience to have a feel of the whole film better.

6. Magazine

7. What caught your eye on first look?
Does the magazine cover appeal to you?
Why?
Colour scheme [Y] (2)
Explosive [Y] (1)
Looks very mainstream [Y] (1)
Intriguing image [Y] (2)
Very professional [Y] (1)
The affect around the film title is not very clear but I like the rest [Y/N] (1)
It arouses curiosity [Y] (1)
More prefer the image of the man with the spade [N] (1)
I felt around the film title is not very clear but I like the rest [Y/N] (1)
0
2
4
6
8
10
12
Font / title colours image detail
Font/ title
colours
image
detail
0
2
4
6
8
10
12
14
yes no Yes and No
yes
no
yes and No
From this graph the audience first look was
at the main image of the magazine this is
very good as it relates to the codes and
conventions of a magazine. I feel the image
was successful as it tells the genre and part
of the story with the positioning of the hand.
But also does not give too much away that it
spoils the narrative.
Overall 12/14 people said that the
magazine appeals to them, which is
very positive as it shows our magazine
appeals to the audience. This means
that our magazine would be more
profitable and popular with the
magazine attracted by a wider range of
customers.
From this feedback the magazine grabbed the
attention of the viewer by choice of
colours, and professional look this is very
important to the cover as it makes the
magazine stand out in comparison to others;
in order to get more purchasing of the
product that intrigues the audience to view
the real film this gets more fans for the film.
But 2/14 were unsatisfied with magazine, so
from this we would alter the effect around
the title to make it more clear to the viewer.
Another possible change would be to change
the actor to match the other package
(poster).

8. Could you tell the genre of the film from looking at the magazine cover?
Additional comment:
-Horror (3)
- Thriller (2)
- Only from ‘trespassing lettering’
What improvements do you think could be made to the magazine cover?
None (6)
Some image from other films (1)
Maybe a single sentence/ phrase for example ‘missing or dead’ etc. (1)
Full quotes reference to actors (1)
The effect on ‘trespassing’ (2)
Trespassing title a little smaller(1)
0
2
4
6
8
10
12
14
16
yes no
yes
no
This is very important to the film of the magazine
as it lets the audience link the genre throughout
the packages. The feedback of the additional
comments guessed the genre which is what our
hybrid genre is ‘Thriller- Horror’. The lettering of
the title shown through the packages helped the
audience know the genre of the film, this is
important as wrong typeface would give wrong
message and genre of the film.
The improvements for the magazine 6/14 said
they would not change anything. But others
said ‘some images from other films’ which is
what my group would need to take into
consideration when altering our magazine as it
would look more professional and relate to
other magazines but some only used text so
that the image and film was most popular.
The sentence or phase on the magazine would
be appropriate but don’t want to give to much
away, that it spoils the narrative of the film, but
could be taken into consideration to see if
choice of words could make a difference.

9. Poster

10. What caught your eye on first look?
Do you feel that the poster is effective?
Why?
- Image – figure no face can be seen, intriguing. (1)
- colour, fonts, and image (2)
-Genre enough info in a single picture to guess what it is. (1)
- Powerful image (1)
- Good use of connections with the image (1)
- attracts the audience (1)
- made you think (1)
- Explains story (2)
- It looks like a hole is being dug in the middle of nowhere- why? (1)
- colours relate to genre (2)
0
2
4
6
8
10
12
title image text
title
image
text
0
2
4
6
8
10
12
very
good
good average not
good
very good
good
average
not good
When look at the magazine majority of the feedback
stated the image was the part that captured the attention
first. This is very good as it portrays the main character
within the trailer, and the fence adds to the feel of being
trapped and links with the title of the film.
From the feedback received overall the audience was
very impressed of the effect given on the poster.
Because of the colours, and intriguing image let the
audience know a bit about the story of the film.

11. Could you tell the genre of the film from the poster?
Additional comments
– Horror (3), Thriller (2)
Would you watch the film after seeing the poster?
What improvements do you think could be made?
None (7)
Text at top (1)
More indication of horror / hybrid (1)
Lower angle of image (1)
Layout – title should be more eye catching (1)
One line/ quotation/ summery (1)
Perhaps switch main character and title (1)
0
2
4
6
8
10
12
14
yes no
yes
no
0
5
10
15
yes no
yes
no
From this graph the 13/14 of the audience could tell
the genre of the poster. Which is important to the film
as the packages all relate through the genre. Maybe to
improve this I would alter colours slightly to give a
better understanding of the genre.
The graph shows that all of the people we asked would
go watch the film, after seeing the poster image. This is
important as it advertises the film and gets more
publicity into watching the film.
The feedback given 7/14 didn’t have nothing to change
about poster.
The improvements for the poster from others would
still need to go into consideration. With inserting text
at top might distract the audience from the impact of
the image but maybe inserting rating stars to do this
improvement might give a better outcome.
Switching the main character might be an thought, this
would link the magazine cover better to the poster but
would be a little repetitive and would not show the
villain digging.

12. Film Packages
(Trailer, poster and magazine)
Do you like the title of the film?
Do you feel that the whole film package – trailer, magazine and poster – link well together? How?.i.e. in terms of colour, typeface etc.
How?
Great use of image (1)
Colours (2)
Typography and branding product (1)
Typeface (2)
Flows through well (1)
Very co-ordinated and appropriate for the genre (1)
0
5
10
15
yes no
yes
no
0
5
10
15
yes no
yes
no
By having all the people ‘liking’ the film title allows the
film to be memorable and attract the audience into
watching the film.
Judging from the feedback the audience gave the whole
package of the film linked and worked well together.
This is key for the film as it relates everything together
to the audience.
The audience said the use of images link the packages
together which is what is common within film packages
to link the main actors together. The title and
typography are presented through the three products
to show they link together and the title is for the film
‘Trespassing’ and is unique from other film titles.

13. What improvements could be made to the package as a whole?
None (10)
Indication of horror or hybrid (1)
More colour? (1)
Title and image used (1)
With past expectation of magazine cover (1)
What particular part of the package would encourage you to watch the film? Why?
Why?
The unusual choice of villain (1)
Victims used throughout magazine/ trailer (1)
Title and narrative (1)
Mystery surroundings event shown in trailer (1)
Actors appeal and sound quality (1)
Curiosity of why the character is digging a hole (1)
Spade/ fence – sense of danger(1)
0
1
2
3
4
5
6
All magazine trailer poster
All
magazine
trailer
poster
10/14 people said there was no improvements to be
made to the film packages. By altering some parts of
the each package might give a better overall
product.
From this graph you can see that all and poster
were the best part of the package that
encouraged the viewer to see the film. From
this the magazine was least favourite so from
this data my group would need to improve this
to meet the standard as the other products.

14. Are there any other ways we could use that would encourage you to watch the film? If so
what?
Maybe a voice over (3)
Longer trailer – more sinister, showing the effect of the heavy shovel as the man digs in the field.
Any other comments?
Very interesting narrative and magazine cover; Well Done!
Well done (3)
One of the most powerful and thrilling trailers, I love/ fear generated by A level media student
Keep up the brilliant work
FANTASTIC!
0
2
4
6
8
10
12
yes none
yes
none
Majority of the audience said there was no
improvements to be made, but the other
comments would need to be taken into
account such as a voice over would be very
good idea, in certain parts of the trailer but
not at the title sequence as this gives more
impact silent. And including some changes
to the trailer such as more shots the length
of time would be extended.

15. Additional comments throughout questionnaire:
Range of interesting shots and use of lighting
It engages without giving too much away
Contrast of quiet and use of screams, breathing etc were effective
The cuts to conversations liked the title scenes
I think the sound make it more mysterious, yet the conversations need to be
louder.
I especially like the dirt going over the camera shot it is very cleaver.
Sound effects complimented the action
Very varied in camera angles (imaginative)
Camera and editing was effective and helped set the scene
The poster image explains the story
The poster title stands out and convey to the genre
Typeface links well through the film packages
Strong high contrast image with good use of strong vertical and angle lines
(poster)
Very good use of colours in the magazine and poster