This is my answer to question 2 of my A Level Media evaluation. Thanks, Sian Hunt.

1. What have you learned
from your audience
feedback?
Evaluation – Question 3

2. Collecting audience feedback
To collect audience feedback, I designed a questionnaire which included 11
questions about my media texts. I showed my main task (video) and two ancillary
texts to my class, then allowed them time to answer the questions I provided.
The results of the questionnaire were all different, but created patterns
throughout the different questions. These different responses allowed me to see
which aspects of my media texts were successful, and which need to be changed
or developed to work better for my target audience.

3. Target audience
In the first question of my questionnaire, I asked my audience to identify the age
of the target audience. The choices were:
10-14 (years) 15-24 25-35 36-45 46-55 56+
The most popular choice of target audience was 15-24 years, which is my original
target audience. This showed me that my media products were appropriate for
the target age range, and that people who view my media products can recognise
the target audience.
0
1
2
3
4
5
6
10-14
years
15-24
years
25-35
years
46-55
years
56+ years
WHAT AGE GROUP IS THE TARGET
AUDIENCE?
What age group is the target audience?

4. Genre
The second question on my questionnaire was about genre. I gave my audience
choice of 8 genres, and allowed them to choose the ones they felt were
appropriate for my media products.
From this I can see that most people thought my film belonged in the action
genre, which was the original genre of my film. This shows that my trailer is
effective in showing the film’s genre.
What is the genre of the trailer?
Sci-Fi
Fantasy
Romance
Thriller
Comedy
Action
Adventure
Horror
Genre No. of
votes
Sci-Fi 4
Fantasy 1
Romance 0
Thriller 1
Comedy 0
Action 5
Adventure 1
Horror 0

5. Audience gender
The third question was about audience gender. I asked the audience which
gender they thought the film would appeal to most, then asked them why. I did
this because I thought that using a mix of open and closed ended questions would
give me a range of answers which I could use to improve my film as the gender
audience for my film is both male and female. From the chart I can see that the
majority of the audience thought the gender of the target audience was male,
however some still thought it was female, so while it is not an even ratio, the
idea that some members of the audience thought the film would appeal to girls is
still a success, as most action films are solely aimed at males.
What gender is the target audience?
Male
Female

6. Narrative
I asked the audience if they understood the narrative of my film, and all of the
candidates circled yes. This tells me that my trailer is effective in delivering a
narrative/storyline to a perspective audience, and the codes and conventions
work well enough for them to understand the narrative of the film.

7. Identifying characters
I asked my audience to identify the characters and suggest their roles. I used the
work of Vladamir Propp to designate roles to my characters. My main character is
the hero, who starts off good and is still good in the end. My second character is
an anti-hero, who appears good at first but is soon discovered to be evil. Then
the third character is my villain. He starts off evil and remains evil throughout
the film. Here are my results:
0
1
2
3
4
5
6
The Hero The Anti-Hero The Villain
Identifying Character Roles
Correctly Identified Incorrectly Identified

8. Other feedback
As well as the feedback I received from my questionnaire, I also got feedback
from participating in a ‘show and tell’ with my classmates. We all shared our
products, and then gave each other feedback and tips on what to improve and
what they thought was good.
By doing this we provided each other with information on how to improve our
work, and guidance to the effective our work is for our target audiences and
gender audiences.

9. Magazine cover
Most of the feedback I received for my magazine poster was about the
background being too bright and plain. 4 people mentioned this and suggested
different ways of changing it, however due to time restrictions I haven’t had the
time to change it. It has everything else on it, and everyone said they liked the
layout (I was complimented on the way I put the main image over the top of my
masthead, as this is seen in a lot of professional magazines.). The background
was the only thing that people found problematic. Personally, I believe that the
background is okay, and compliments the bright and light colour scheme of the
magazine cover, as I found out in my research that this is seen in some magazine
covers in special editions, which I based my magazine cover on.
My magazine cover
Other magazine covers

10. Film poster
The feedback I got from my film poster was very positive. Everyone said that the
layout I’d chosen was similar to that used in actual media products, and made it
look more professional. Also, people liked the tag line I’d used, as well as the
colour scheme and the format of my cast and crew list. Some people added that
it could be improved to look more professional if I added the actors’ names to
the top, as this is very common in real life film posters. As well as this, some
people noticed that there were white outlines around one of the characters
which hadn’t been removed once the photo had been edited in, which I had to
remove. Other than that, people thought there was nothing else that could be
done to improve my poster. My updated film poster
Added:
• Actor’s names
• Slightly altered colour
scheme
My original film poster